Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Milton
Taylor & Francis Group
2020
|
| Schlagworte: | |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (195 pages) |
| ISBN: | 9780429576829 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046894276 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 200911s2020 |||| o||u| ||||||eng d | ||
| 020 | |a 9780429576829 |9 978-0-429-57682-9 | ||
| 035 | |a (ZDB-30-PQE)EBC6222149 | ||
| 035 | |a (ZDB-30-PAD)EBC6222149 | ||
| 035 | |a (ZDB-89-EBL)EBL6222149 | ||
| 035 | |a (OCoLC)1197715279 | ||
| 035 | |a (DE-599)BVBBV046894276 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Krentzel, Georg August |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic Shopper Marketing |b Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market |
| 264 | 1 | |a Milton |b Taylor & Francis Group |c 2020 | |
| 264 | 4 | |c © 2020 | |
| 300 | |a 1 online resource (195 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Krentzel, Georg August |t Strategic Shopper Marketing : Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market |d Milton : Taylor & Francis Group,c2020 |z 9780367192587 |
| 912 | |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032304053 | ||
Datensatz im Suchindex
| _version_ | 1804181761663434752 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Krentzel, Georg August |
| author_facet | Krentzel, Georg August |
| author_role | aut |
| author_sort | Krentzel, Georg August |
| author_variant | g a k ga gak |
| building | Verbundindex |
| bvnumber | BV046894276 |
| classification_rvk | QW 300 |
| collection | ZDB-30-PQE |
| ctrlnum | (ZDB-30-PQE)EBC6222149 (ZDB-30-PAD)EBC6222149 (ZDB-89-EBL)EBL6222149 (OCoLC)1197715279 (DE-599)BVBBV046894276 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01588nmm a2200397zc 4500</leader><controlfield tag="001">BV046894276</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200911s2020 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429576829</subfield><subfield code="9">978-0-429-57682-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC6222149</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC6222149</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL6222149</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1197715279</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046894276</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Krentzel, Georg August</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic Shopper Marketing</subfield><subfield code="b">Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Milton</subfield><subfield code="b">Taylor & Francis Group</subfield><subfield code="c">2020</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (195 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Krentzel, Georg August</subfield><subfield code="t">Strategic Shopper Marketing : Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market</subfield><subfield code="d">Milton : Taylor & Francis Group,c2020</subfield><subfield code="z">9780367192587</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032304053</subfield></datafield></record></collection> |
| id | DE-604.BV046894276 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:22:12Z |
| indexdate | 2024-07-10T08:56:48Z |
| institution | BVB |
| isbn | 9780429576829 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032304053 |
| oclc_num | 1197715279 |
| open_access_boolean | |
| physical | 1 online resource (195 pages) |
| psigel | ZDB-30-PQE |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Taylor & Francis Group |
| record_format | marc |
| spelling | Krentzel, Georg August Verfasser aut Strategic Shopper Marketing Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market Milton Taylor & Francis Group 2020 © 2020 1 online resource (195 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Erscheint auch als Druck-Ausgabe Krentzel, Georg August Strategic Shopper Marketing : Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market Milton : Taylor & Francis Group,c2020 9780367192587 |
| spellingShingle | Krentzel, Georg August Strategic Shopper Marketing Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 |
| title | Strategic Shopper Marketing Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market |
| title_auth | Strategic Shopper Marketing Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market |
| title_exact_search | Strategic Shopper Marketing Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market |
| title_exact_search_txtP | Strategic Shopper Marketing Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market |
| title_full | Strategic Shopper Marketing Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market |
| title_fullStr | Strategic Shopper Marketing Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market |
| title_full_unstemmed | Strategic Shopper Marketing Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market |
| title_short | Strategic Shopper Marketing |
| title_sort | strategic shopper marketing driving shopper conversion by connecting the route to purchase with the route to market |
| title_sub | Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Verbraucherverhalten Marketing |
| work_keys_str_mv | AT krentzelgeorgaugust strategicshoppermarketingdrivingshopperconversionbyconnectingtheroutetopurchasewiththeroutetomarket |