Media Strategies: Managing Content, Platforms and Relationships
A guide to professional communications designed for today's fast-moving digital media environment. The authors identify the new skills and attributes needed to sustain a successful career in communications, while recognising the traditional skills which will continue to give the very best pract...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Sydney
Allen & Unwin
2019
|
| Online Access: | HWR01 |
| Summary: | A guide to professional communications designed for today's fast-moving digital media environment. The authors identify the new skills and attributes needed to sustain a successful career in communications, while recognising the traditional skills which will continue to give the very best practitioners the edge |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (345 pages) |
| ISBN: | 9781760637095 |
Staff View
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Record in the Search Index
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| author | Johnston, Jane |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:22:12Z |
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| isbn | 9781760637095 |
| language | English |
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| publisher | Allen & Unwin |
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| spelling | Johnston, Jane Verfasser aut Media Strategies Managing Content, Platforms and Relationships Sydney Allen & Unwin 2019 © 2019 1 online resource (345 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources A guide to professional communications designed for today's fast-moving digital media environment. The authors identify the new skills and attributes needed to sustain a successful career in communications, while recognising the traditional skills which will continue to give the very best practitioners the edge Rowney, Katie Sonstige oth Erscheint auch als Druck-Ausgabe Johnston, Jane Media Strategies : Managing Content, Platforms and Relationships Sydney : Allen & Unwin,c2019 9781760295196 |
| spellingShingle | Johnston, Jane Media Strategies Managing Content, Platforms and Relationships |
| title | Media Strategies Managing Content, Platforms and Relationships |
| title_auth | Media Strategies Managing Content, Platforms and Relationships |
| title_exact_search | Media Strategies Managing Content, Platforms and Relationships |
| title_exact_search_txtP | Media Strategies Managing Content, Platforms and Relationships |
| title_full | Media Strategies Managing Content, Platforms and Relationships |
| title_fullStr | Media Strategies Managing Content, Platforms and Relationships |
| title_full_unstemmed | Media Strategies Managing Content, Platforms and Relationships |
| title_short | Media Strategies |
| title_sort | media strategies managing content platforms and relationships |
| title_sub | Managing Content, Platforms and Relationships |
| work_keys_str_mv | AT johnstonjane mediastrategiesmanagingcontentplatformsandrelationships AT rowneykatie mediastrategiesmanagingcontentplatformsandrelationships |