Media Strategies: Managing Content, Platforms and Relationships
A guide to professional communications designed for today's fast-moving digital media environment. The authors identify the new skills and attributes needed to sustain a successful career in communications, while recognising the traditional skills which will continue to give the very best pract...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Sydney
Allen & Unwin
2019
|
| Online-Zugang: | HWR01 |
| Zusammenfassung: | A guide to professional communications designed for today's fast-moving digital media environment. The authors identify the new skills and attributes needed to sustain a successful career in communications, while recognising the traditional skills which will continue to give the very best practitioners the edge |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (345 pages) |
| ISBN: | 9781760637095 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046894214 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 200911s2019 |||| o||u| ||||||eng d | ||
| 020 | |a 9781760637095 |9 978-1-76063-709-5 | ||
| 035 | |a (ZDB-30-PQE)EBC6215126 | ||
| 035 | |a (ZDB-30-PAD)EBC6215126 | ||
| 035 | |a (ZDB-89-EBL)EBL6215126 | ||
| 035 | |a (OCoLC)1197703907 | ||
| 035 | |a (DE-599)BVBBV046894214 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s | ||
| 082 | 0 | |a 659.2 | |
| 100 | 1 | |a Johnston, Jane |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Media Strategies |b Managing Content, Platforms and Relationships |
| 264 | 1 | |a Sydney |b Allen & Unwin |c 2019 | |
| 264 | 4 | |c © 2019 | |
| 300 | |a 1 online resource (345 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 520 | |a A guide to professional communications designed for today's fast-moving digital media environment. The authors identify the new skills and attributes needed to sustain a successful career in communications, while recognising the traditional skills which will continue to give the very best practitioners the edge | ||
| 700 | 1 | |a Rowney, Katie |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Johnston, Jane |t Media Strategies : Managing Content, Platforms and Relationships |d Sydney : Allen & Unwin,c2019 |z 9781760295196 |
| 912 | |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032303991 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=6215126 |l HWR01 |p ZDB-30-PQE |q HWR_PDA_PQE |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804181761582694400 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Johnston, Jane |
| author_facet | Johnston, Jane |
| author_role | aut |
| author_sort | Johnston, Jane |
| author_variant | j j jj |
| building | Verbundindex |
| bvnumber | BV046894214 |
| collection | ZDB-30-PQE |
| ctrlnum | (ZDB-30-PQE)EBC6215126 (ZDB-30-PAD)EBC6215126 (ZDB-89-EBL)EBL6215126 (OCoLC)1197703907 (DE-599)BVBBV046894214 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01703nmm a2200385zc 4500</leader><controlfield tag="001">BV046894214</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200911s2019 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781760637095</subfield><subfield code="9">978-1-76063-709-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC6215126</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC6215126</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL6215126</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1197703907</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046894214</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Johnston, Jane</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Media Strategies</subfield><subfield code="b">Managing Content, Platforms and Relationships</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Sydney</subfield><subfield code="b">Allen & Unwin</subfield><subfield code="c">2019</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (345 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">A guide to professional communications designed for today's fast-moving digital media environment. The authors identify the new skills and attributes needed to sustain a successful career in communications, while recognising the traditional skills which will continue to give the very best practitioners the edge</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rowney, Katie</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Johnston, Jane</subfield><subfield code="t">Media Strategies : Managing Content, Platforms and Relationships</subfield><subfield code="d">Sydney : Allen & Unwin,c2019</subfield><subfield code="z">9781760295196</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032303991</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=6215126</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046894214 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:22:12Z |
| indexdate | 2024-07-10T08:56:48Z |
| institution | BVB |
| isbn | 9781760637095 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032303991 |
| oclc_num | 1197703907 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 online resource (345 pages) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Allen & Unwin |
| record_format | marc |
| spelling | Johnston, Jane Verfasser aut Media Strategies Managing Content, Platforms and Relationships Sydney Allen & Unwin 2019 © 2019 1 online resource (345 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources A guide to professional communications designed for today's fast-moving digital media environment. The authors identify the new skills and attributes needed to sustain a successful career in communications, while recognising the traditional skills which will continue to give the very best practitioners the edge Rowney, Katie Sonstige oth Erscheint auch als Druck-Ausgabe Johnston, Jane Media Strategies : Managing Content, Platforms and Relationships Sydney : Allen & Unwin,c2019 9781760295196 |
| spellingShingle | Johnston, Jane Media Strategies Managing Content, Platforms and Relationships |
| title | Media Strategies Managing Content, Platforms and Relationships |
| title_auth | Media Strategies Managing Content, Platforms and Relationships |
| title_exact_search | Media Strategies Managing Content, Platforms and Relationships |
| title_exact_search_txtP | Media Strategies Managing Content, Platforms and Relationships |
| title_full | Media Strategies Managing Content, Platforms and Relationships |
| title_fullStr | Media Strategies Managing Content, Platforms and Relationships |
| title_full_unstemmed | Media Strategies Managing Content, Platforms and Relationships |
| title_short | Media Strategies |
| title_sort | media strategies managing content platforms and relationships |
| title_sub | Managing Content, Platforms and Relationships |
| work_keys_str_mv | AT johnstonjane mediastrategiesmanagingcontentplatformsandrelationships AT rowneykatie mediastrategiesmanagingcontentplatformsandrelationships |