Marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGrawHill
[2021]
|
| Ausgabe: | Third edition, International student edition |
| Schlagworte: | |
| Beschreibung: | XXXVI, 599 Seiten Illustrationen, Diagramme |
| ISBN: | 9781260575934 1260575934 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046891590 | ||
| 003 | DE-604 | ||
| 005 | 20230517 | ||
| 007 | t | ||
| 008 | 200910s2021 a||| |||| 00||| eng d | ||
| 020 | |a 9781260575934 |c pbk |9 978-1-260-57593-4 | ||
| 020 | |a 1260575934 |9 1-260-57593-4 | ||
| 035 | |a (OCoLC)1197704440 | ||
| 035 | |a (DE-599)BVBBV046891590 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Hunt, C. Shane |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |c C. Shane Hunt (Arkansas State University), John E. Mello (Arkansas State University), George D. Deitz (University of Memphis) |
| 250 | |a Third edition, International student edition | ||
| 264 | 1 | |a New York, NY |b McGrawHill |c [2021] | |
| 300 | |a XXXVI, 599 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Mello, John E. |e Verfasser |4 aut | |
| 700 | 1 | |a Deitz, George |e Verfasser |0 (DE-588)1066478198 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032301400 | ||
Datensatz im Suchindex
| _version_ | 1804181757747003392 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Hunt, C. Shane Mello, John E. Deitz, George |
| author_GND | (DE-588)1066478198 |
| author_facet | Hunt, C. Shane Mello, John E. Deitz, George |
| author_role | aut aut aut |
| author_sort | Hunt, C. Shane |
| author_variant | c s h cs csh j e m je jem g d gd |
| building | Verbundindex |
| bvnumber | BV046891590 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1197704440 (DE-599)BVBBV046891590 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Third edition, International student edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01343nam a2200373 c 4500</leader><controlfield tag="001">BV046891590</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230517 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">200910s2021 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781260575934</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-260-57593-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1260575934</subfield><subfield code="9">1-260-57593-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1197704440</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046891590</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hunt, C. Shane</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="c">C. Shane Hunt (Arkansas State University), John E. Mello (Arkansas State University), George D. Deitz (University of Memphis)</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Third edition, International student edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">McGrawHill</subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXVI, 599 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mello, John E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Deitz, George</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1066478198</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032301400</subfield></datafield></record></collection> |
| id | DE-604.BV046891590 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:21:25Z |
| indexdate | 2024-07-10T08:56:44Z |
| institution | BVB |
| isbn | 9781260575934 1260575934 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032301400 |
| oclc_num | 1197704440 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XXXVI, 599 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | McGrawHill |
| record_format | marc |
| spelling | Hunt, C. Shane Verfasser aut Marketing C. Shane Hunt (Arkansas State University), John E. Mello (Arkansas State University), George D. Deitz (University of Memphis) Third edition, International student edition New York, NY McGrawHill [2021] XXXVI, 599 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Mello, John E. Verfasser aut Deitz, George Verfasser (DE-588)1066478198 aut |
| spellingShingle | Hunt, C. Shane Mello, John E. Deitz, George Marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_exact_search_txtP | Marketing |
| title_full | Marketing C. Shane Hunt (Arkansas State University), John E. Mello (Arkansas State University), George D. Deitz (University of Memphis) |
| title_fullStr | Marketing C. Shane Hunt (Arkansas State University), John E. Mello (Arkansas State University), George D. Deitz (University of Memphis) |
| title_full_unstemmed | Marketing C. Shane Hunt (Arkansas State University), John E. Mello (Arkansas State University), George D. Deitz (University of Memphis) |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingmanagement Marketing |
| work_keys_str_mv | AT huntcshane marketing AT mellojohne marketing AT deitzgeorge marketing |