The Economics of E-Commerce: A Strategic Guide to Understanding and Designing the Online Marketplace
Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound eco...
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Princeton, NJ
Princeton University Press
[2020]
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Schlagworte: | |
Online-Zugang: | FAB01 FAW01 FHA01 FKE01 FLA01 UPA01 UBG01 FCO01 Volltext |
Zusammenfassung: | Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field |
Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Aug 2020) |
Beschreibung: | 1 online resource 9 line illus |
ISBN: | 9780691214542 |
DOI: | 10.1515/9780691214542 |
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dewey-ones | 381 - Commerce (Trade) |
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dewey-tens | 380 - Commerce, communications, transportation |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
doi_str_mv | 10.1515/9780691214542 |
format | Electronic eBook |
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spelling | Vulkan, Nir Verfasser aut The Economics of E-Commerce A Strategic Guide to Understanding and Designing the Online Marketplace Nir Vulkan Princeton, NJ Princeton University Press [2020] © 2003 1 online resource 9 line illus txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Aug 2020) Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field In English Bertrand paradox Dutch auctions English auctions ShopBots Vickrey auction adverse selection alternating offers auction design bilateral negotiations competition deadlines exchanges game theory incentives information late bidding loyalty marketplaces matching process naïve bidders online auctions personalization procurement systems protocols retailers selling agents stock markets BUSINESS & ECONOMICS / Economics / General bisacsh Electronic commerce https://doi.org/10.1515/9780691214542 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Vulkan, Nir The Economics of E-Commerce A Strategic Guide to Understanding and Designing the Online Marketplace Bertrand paradox Dutch auctions English auctions ShopBots Vickrey auction adverse selection alternating offers auction design bilateral negotiations competition deadlines exchanges game theory incentives information late bidding loyalty marketplaces matching process naïve bidders online auctions personalization procurement systems protocols retailers selling agents stock markets BUSINESS & ECONOMICS / Economics / General bisacsh Electronic commerce |
title | The Economics of E-Commerce A Strategic Guide to Understanding and Designing the Online Marketplace |
title_auth | The Economics of E-Commerce A Strategic Guide to Understanding and Designing the Online Marketplace |
title_exact_search | The Economics of E-Commerce A Strategic Guide to Understanding and Designing the Online Marketplace |
title_exact_search_txtP | The Economics of E-Commerce A Strategic Guide to Understanding and Designing the Online Marketplace |
title_full | The Economics of E-Commerce A Strategic Guide to Understanding and Designing the Online Marketplace Nir Vulkan |
title_fullStr | The Economics of E-Commerce A Strategic Guide to Understanding and Designing the Online Marketplace Nir Vulkan |
title_full_unstemmed | The Economics of E-Commerce A Strategic Guide to Understanding and Designing the Online Marketplace Nir Vulkan |
title_short | The Economics of E-Commerce |
title_sort | the economics of e commerce a strategic guide to understanding and designing the online marketplace |
title_sub | A Strategic Guide to Understanding and Designing the Online Marketplace |
topic | Bertrand paradox Dutch auctions English auctions ShopBots Vickrey auction adverse selection alternating offers auction design bilateral negotiations competition deadlines exchanges game theory incentives information late bidding loyalty marketplaces matching process naïve bidders online auctions personalization procurement systems protocols retailers selling agents stock markets BUSINESS & ECONOMICS / Economics / General bisacsh Electronic commerce |
topic_facet | Bertrand paradox Dutch auctions English auctions ShopBots Vickrey auction adverse selection alternating offers auction design bilateral negotiations competition deadlines exchanges game theory incentives information late bidding loyalty marketplaces matching process naïve bidders online auctions personalization procurement systems protocols retailers selling agents stock markets BUSINESS & ECONOMICS / Economics / General Electronic commerce |
url | https://doi.org/10.1515/9780691214542 |
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