Ethnicity, Inc.:
"In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the fu...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago ; London
The University of Chicago Press
[2009]
|
| Schriftenreihe: | Chicago studies in practices of meaning
|
| Schlagworte: | |
| Online-Zugang: | EUV01 |
| Zusammenfassung: | "In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San 'Bushmen' with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity"--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (234 Seiten) Illustrationen |
| ISBN: | 9780226114736 0226114732 |
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| 520 | 3 | |a "In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San 'Bushmen' with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity"--Provided by publisher | |
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Datensatz im Suchindex
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| any_adam_object | |
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| author | Comaroff, John L. 1945- |
| author_GND | (DE-588)130111953 (DE-588)130111937 |
| author_facet | Comaroff, John L. 1945- |
| author_role | aut |
| author_sort | Comaroff, John L. 1945- |
| author_variant | j l c jl jlc |
| building | Verbundindex |
| bvnumber | BV046879066 |
| classification_rvk | LB 24000 LB 37800 LB 52585 MI 65020 MS 9350 LB 30000 |
| collection | ZDB-30-PQE |
| contents | Prologue -- Three or Four Things about Ethno-futures -- Questions of Theory -- Commodifying Descent, American-style -- A Tale of Two Ethnicities -- Nationality, Inc. ; Divinity, Inc. ; and Other Futures |
| ctrlnum | (OCoLC)1224007947 (DE-599)BVBBV046879066 |
| discipline | Politologie Soziologie Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| discipline_str_mv | Politologie Soziologie Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:17:44Z |
| indexdate | 2024-07-10T08:56:22Z |
| institution | BVB |
| isbn | 9780226114736 0226114732 |
| language | English |
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| spelling | Comaroff, John L. 1945- Verfasser (DE-588)130111953 aut Ethnicity, Inc. John L. Comaroff and Jean Comaroff Chicago ; London The University of Chicago Press [2009] © 2009 1 Online-Ressource (234 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Chicago studies in practices of meaning Prologue -- Three or Four Things about Ethno-futures -- Questions of Theory -- Commodifying Descent, American-style -- A Tale of Two Ethnicities -- Nationality, Inc. ; Divinity, Inc. ; and Other Futures "In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San 'Bushmen' with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity"--Provided by publisher digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL Wirtschaftliches Verhalten (DE-588)4197971-0 gnd rswk-swf Sozialanthropologie (DE-588)4129436-1 gnd rswk-swf Ethnizität (DE-588)4220764-2 gnd rswk-swf Südafrika Kontinent (DE-588)4058393-4 gnd rswk-swf Südafrika (DE-588)4078012-0 gnd rswk-swf Ethnicity Ethnicity / Economic aspects Ethnicity / Economic aspects / South Africa SOCIAL SCIENCE / Anthropology / Cultural SOCIAL SCIENCE / Discrimination & Race Relations SOCIAL SCIENCE / Minority Studies South Africa Ethnische Gruppe Kommerzialisierung Ethnizität Electronic books Südafrika Kontinent (DE-588)4058393-4 g Ethnizität (DE-588)4220764-2 s Wirtschaftliches Verhalten (DE-588)4197971-0 s Sozialanthropologie (DE-588)4129436-1 s DE-604 Südafrika (DE-588)4078012-0 g Comaroff, Jean 1946- Sonstige (DE-588)130111937 oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-226-11471-2 0-226-11471-6 Erscheint auch als Druck-Ausgabe, Paperback 978-0-226-11472-9 0-226-11472-4 |
| spellingShingle | Comaroff, John L. 1945- Ethnicity, Inc. Prologue -- Three or Four Things about Ethno-futures -- Questions of Theory -- Commodifying Descent, American-style -- A Tale of Two Ethnicities -- Nationality, Inc. ; Divinity, Inc. ; and Other Futures Wirtschaftliches Verhalten (DE-588)4197971-0 gnd Sozialanthropologie (DE-588)4129436-1 gnd Ethnizität (DE-588)4220764-2 gnd |
| subject_GND | (DE-588)4197971-0 (DE-588)4129436-1 (DE-588)4220764-2 (DE-588)4058393-4 (DE-588)4078012-0 |
| title | Ethnicity, Inc. |
| title_auth | Ethnicity, Inc. |
| title_exact_search | Ethnicity, Inc. |
| title_exact_search_txtP | Ethnicity, Inc. |
| title_full | Ethnicity, Inc. John L. Comaroff and Jean Comaroff |
| title_fullStr | Ethnicity, Inc. John L. Comaroff and Jean Comaroff |
| title_full_unstemmed | Ethnicity, Inc. John L. Comaroff and Jean Comaroff |
| title_short | Ethnicity, Inc. |
| title_sort | ethnicity inc |
| topic | Wirtschaftliches Verhalten (DE-588)4197971-0 gnd Sozialanthropologie (DE-588)4129436-1 gnd Ethnizität (DE-588)4220764-2 gnd |
| topic_facet | Wirtschaftliches Verhalten Sozialanthropologie Ethnizität Südafrika Kontinent Südafrika |
| work_keys_str_mv | AT comaroffjohnl ethnicityinc AT comaroffjean ethnicityinc |