Visual and multimodal communication: applying the relevance principle
"It is a truth universally acknowledged that visual information plays an ever greater role in modern communication. Undoubtedly, language remains our species' most sophisticated channel for exchanging information, but the verbal mode is increasingly complemented, sometimes even replaced, b...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY, United States of America
Oxford University Press
[2020]
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| Schlagworte: | |
| Online-Zugang: | FUBA1 UPA01 Volltext |
| Zusammenfassung: | "It is a truth universally acknowledged that visual information plays an ever greater role in modern communication. Undoubtedly, language remains our species' most sophisticated channel for exchanging information, but the verbal mode is increasingly complemented, sometimes even replaced, by other modes, among which the visual mode takes pride of place. Despite the fact that conveying information visually dates back to pre-historic times, accounting for visual communication in a scholarly viable manner remains difficult. One important reason for this is that while visuals (a broad term which in this book will be used to refer to all sorts of non-verbal information in static images, including not just pictures, but also for instance lay-out features, colors, typography, and motion/emotion lines in comics) usually have a structure, they do not have a grammar and vocabulary in the sense that language has. What complicates matters is that visuals are often accompanied by written language, for instance in the form of names, labels, captions, or tag lines, and it is this combination that is by far the most frequently studied variety of multimodal discourse. Insightful and programmatic work on visual and multimodal discourse has since the 1960s been done under the banner of semiotics, many of its more recent manifestations inspired by Hallidayan Systemic Functional Linguistics (SFL)."-- |
| Beschreibung: | 1 Online-Ressource (xvi, 288 Seiten) Illustrationen |
| ISBN: | 9780190845261 9780190845254 |
| DOI: | 10.1093/oso/9780190845230.001.0001 |
Internformat
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| 505 | 8 | |a Preliminaries -- Relevance Theory-Basics -- Adapting Relevance Theory to Accommodate Visual Communication -- Relevance Theory and Mediated Mass-Communication -- Genre -- Case Studies: Pictograms, Logos, and Traffic Signs -- Case Studies: Advertising -- Case Studies: Political and Non-Political Cartoons -- Case Studies: Comics -- Controversial Communication -- Concluding Remarks | |
| 520 | 3 | |a "It is a truth universally acknowledged that visual information plays an ever greater role in modern communication. Undoubtedly, language remains our species' most sophisticated channel for exchanging information, but the verbal mode is increasingly complemented, sometimes even replaced, by other modes, among which the visual mode takes pride of place. Despite the fact that conveying information visually dates back to pre-historic times, accounting for visual communication in a scholarly viable manner remains difficult. One important reason for this is that while visuals (a broad term which in this book will be used to refer to all sorts of non-verbal information in static images, including not just pictures, but also for instance lay-out features, colors, typography, and motion/emotion lines in comics) usually have a structure, they do not have a grammar and vocabulary in the sense that language has. What complicates matters is that visuals are often accompanied by written language, for instance in the form of names, labels, captions, or tag lines, and it is this combination that is by far the most frequently studied variety of multimodal discourse. Insightful and programmatic work on visual and multimodal discourse has since the 1960s been done under the banner of semiotics, many of its more recent manifestations inspired by Hallidayan Systemic Functional Linguistics (SFL)."-- | |
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Datensatz im Suchindex
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| author | Forceville, Charles 1959- |
| author_GND | (DE-588)188358560 |
| author_facet | Forceville, Charles 1959- |
| author_role | aut |
| author_sort | Forceville, Charles 1959- |
| author_variant | c f cf |
| building | Verbundindex |
| bvnumber | BV046877086 |
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| contents | Preliminaries -- Relevance Theory-Basics -- Adapting Relevance Theory to Accommodate Visual Communication -- Relevance Theory and Mediated Mass-Communication -- Genre -- Case Studies: Pictograms, Logos, and Traffic Signs -- Case Studies: Advertising -- Case Studies: Political and Non-Political Cartoons -- Case Studies: Comics -- Controversial Communication -- Concluding Remarks |
| ctrlnum | (OCoLC)1199061314 (DE-599)BVBBV046877086 |
| discipline | Sprachwissenschaft Soziologie Literaturwissenschaft |
| discipline_str_mv | Sprachwissenschaft Soziologie Literaturwissenschaft |
| doi_str_mv | 10.1093/oso/9780190845230.001.0001 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:16:29Z |
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| institution | BVB |
| isbn | 9780190845261 9780190845254 |
| language | English |
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| spelling | Forceville, Charles 1959- Verfasser (DE-588)188358560 aut Visual and multimodal communication applying the relevance principle Charles Forceville New York, NY, United States of America Oxford University Press [2020] © 2020 1 Online-Ressource (xvi, 288 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Preliminaries -- Relevance Theory-Basics -- Adapting Relevance Theory to Accommodate Visual Communication -- Relevance Theory and Mediated Mass-Communication -- Genre -- Case Studies: Pictograms, Logos, and Traffic Signs -- Case Studies: Advertising -- Case Studies: Political and Non-Political Cartoons -- Case Studies: Comics -- Controversial Communication -- Concluding Remarks "It is a truth universally acknowledged that visual information plays an ever greater role in modern communication. Undoubtedly, language remains our species' most sophisticated channel for exchanging information, but the verbal mode is increasingly complemented, sometimes even replaced, by other modes, among which the visual mode takes pride of place. Despite the fact that conveying information visually dates back to pre-historic times, accounting for visual communication in a scholarly viable manner remains difficult. One important reason for this is that while visuals (a broad term which in this book will be used to refer to all sorts of non-verbal information in static images, including not just pictures, but also for instance lay-out features, colors, typography, and motion/emotion lines in comics) usually have a structure, they do not have a grammar and vocabulary in the sense that language has. What complicates matters is that visuals are often accompanied by written language, for instance in the form of names, labels, captions, or tag lines, and it is this combination that is by far the most frequently studied variety of multimodal discourse. Insightful and programmatic work on visual and multimodal discourse has since the 1960s been done under the banner of semiotics, many of its more recent manifestations inspired by Hallidayan Systemic Functional Linguistics (SFL)."-- Visuelle Kommunikation (DE-588)4131112-7 gnd rswk-swf Multimodalität (DE-588)7859426-1 gnd rswk-swf Visual communication Relevance Visuelle Kommunikation (DE-588)4131112-7 s Multimodalität (DE-588)7859426-1 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-19-084523-0 https://doi.org/10.1093/oso/9780190845230.001.0001 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Forceville, Charles 1959- Visual and multimodal communication applying the relevance principle Preliminaries -- Relevance Theory-Basics -- Adapting Relevance Theory to Accommodate Visual Communication -- Relevance Theory and Mediated Mass-Communication -- Genre -- Case Studies: Pictograms, Logos, and Traffic Signs -- Case Studies: Advertising -- Case Studies: Political and Non-Political Cartoons -- Case Studies: Comics -- Controversial Communication -- Concluding Remarks Visuelle Kommunikation (DE-588)4131112-7 gnd Multimodalität (DE-588)7859426-1 gnd |
| subject_GND | (DE-588)4131112-7 (DE-588)7859426-1 |
| title | Visual and multimodal communication applying the relevance principle |
| title_auth | Visual and multimodal communication applying the relevance principle |
| title_exact_search | Visual and multimodal communication applying the relevance principle |
| title_exact_search_txtP | Visual and multimodal communication applying the relevance principle |
| title_full | Visual and multimodal communication applying the relevance principle Charles Forceville |
| title_fullStr | Visual and multimodal communication applying the relevance principle Charles Forceville |
| title_full_unstemmed | Visual and multimodal communication applying the relevance principle Charles Forceville |
| title_short | Visual and multimodal communication |
| title_sort | visual and multimodal communication applying the relevance principle |
| title_sub | applying the relevance principle |
| topic | Visuelle Kommunikation (DE-588)4131112-7 gnd Multimodalität (DE-588)7859426-1 gnd |
| topic_facet | Visuelle Kommunikation Multimodalität |
| url | https://doi.org/10.1093/oso/9780190845230.001.0001 |
| work_keys_str_mv | AT forcevillecharles visualandmultimodalcommunicationapplyingtherelevanceprinciple |