Procurement Marketing: A Strategic Concept
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the rig...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin, Heidelberg
Springer Berlin Heidelberg
1998
|
| Ausgabe: | 1st ed. 1998 |
| Schlagworte: | |
| Online-Zugang: | BTU01 URL des Erstveröffentlichers |
| Zusammenfassung: | This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business |
| Beschreibung: | 1 Online-Ressource (XII, 184 p) |
| ISBN: | 9783662094594 |
| DOI: | 10.1007/978-3-662-09459-4 |
Internformat
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| 520 | |a This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business | ||
| 650 | 4 | |a Business and Management, general | |
| 650 | 4 | |a Procurement | |
| 650 | 4 | |a Organization | |
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| 650 | 4 | |a Industrial procurement | |
| 650 | 4 | |a Organization | |
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Datensatz im Suchindex
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| author | Koppelmann, Udo |
| author_facet | Koppelmann, Udo |
| author_role | aut |
| author_sort | Koppelmann, Udo |
| author_variant | u k uk |
| building | Verbundindex |
| bvnumber | BV046874244 |
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| ctrlnum | (ZDB-2-SBE)978-3-662-09459-4 (OCoLC)903192390 (DE-599)BVBBV046874244 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-662-09459-4 |
| edition | 1st ed. 1998 |
| format | Electronic eBook |
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| id | DE-604.BV046874244 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:15:40Z |
| indexdate | 2024-07-10T08:56:13Z |
| institution | BVB |
| isbn | 9783662094594 |
| language | English |
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| physical | 1 Online-Ressource (XII, 184 p) |
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| publisher | Springer Berlin Heidelberg |
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| spelling | Koppelmann, Udo Verfasser aut Procurement Marketing A Strategic Concept by Udo Koppelmann 1st ed. 1998 Berlin, Heidelberg Springer Berlin Heidelberg 1998 1 Online-Ressource (XII, 184 p) txt rdacontent c rdamedia cr rdacarrier This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business Business and Management, general Procurement Organization Management Business Management science Industrial procurement Planning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Beschaffungsmarketing (DE-588)4112728-6 gnd rswk-swf Beschaffungsmarketing (DE-588)4112728-6 s Strategisches Management (DE-588)4124261-0 s DE-604 Erscheint auch als Druck-Ausgabe 9783642084133 Erscheint auch als Druck-Ausgabe 9783540644590 Erscheint auch als Druck-Ausgabe 9783662094600 https://doi.org/10.1007/978-3-662-09459-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Koppelmann, Udo Procurement Marketing A Strategic Concept Business and Management, general Procurement Organization Management Business Management science Industrial procurement Planning Strategisches Management (DE-588)4124261-0 gnd Beschaffungsmarketing (DE-588)4112728-6 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4112728-6 |
| title | Procurement Marketing A Strategic Concept |
| title_auth | Procurement Marketing A Strategic Concept |
| title_exact_search | Procurement Marketing A Strategic Concept |
| title_exact_search_txtP | Procurement Marketing A Strategic Concept |
| title_full | Procurement Marketing A Strategic Concept by Udo Koppelmann |
| title_fullStr | Procurement Marketing A Strategic Concept by Udo Koppelmann |
| title_full_unstemmed | Procurement Marketing A Strategic Concept by Udo Koppelmann |
| title_short | Procurement Marketing |
| title_sort | procurement marketing a strategic concept |
| title_sub | A Strategic Concept |
| topic | Business and Management, general Procurement Organization Management Business Management science Industrial procurement Planning Strategisches Management (DE-588)4124261-0 gnd Beschaffungsmarketing (DE-588)4112728-6 gnd |
| topic_facet | Business and Management, general Procurement Organization Management Business Management science Industrial procurement Planning Strategisches Management Beschaffungsmarketing |
| url | https://doi.org/10.1007/978-3-662-09459-4 |
| work_keys_str_mv | AT koppelmannudo procurementmarketingastrategicconcept |