Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement
The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the con...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Heidelberg
Physica-Verlag HD
1997
|
| Ausgabe: | 1st ed. 1997 |
| Schriftenreihe: | Contributions to Management Science
|
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Zusammenfassung: | The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy |
| Beschreibung: | 1 Online-Ressource (XIII, 173 p. 5 illus) |
| ISBN: | 9783642500138 |
| DOI: | 10.1007/978-3-642-50013-8 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046874161 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 200828s1997 |||| o||u| ||||||eng d | ||
| 020 | |a 9783642500138 |9 978-3-642-50013-8 | ||
| 024 | 7 | |a 10.1007/978-3-642-50013-8 |2 doi | |
| 035 | |a (ZDB-2-SBE)978-3-642-50013-8 | ||
| 035 | |a (OCoLC)860231338 | ||
| 035 | |a (DE-599)BVBBV046874161 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QH 233 |0 (DE-625)141548: |2 rvk | ||
| 084 | |a QH 244 |0 (DE-625)141558: |2 rvk | ||
| 100 | 1 | |a Zwerina, Klaus |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Discrete Choice Experiments in Marketing |b Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement |c by Klaus Zwerina |
| 250 | |a 1st ed. 1997 | ||
| 264 | 1 | |a Heidelberg |b Physica-Verlag HD |c 1997 | |
| 300 | |a 1 Online-Ressource (XIII, 173 p. 5 illus) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Contributions to Management Science | |
| 520 | |a The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Statistics for Business, Management, Economics, Finance, Insurance | |
| 650 | 4 | |a Economics, general | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Statistics | |
| 650 | 4 | |a Economics | |
| 650 | 4 | |a Management science | |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Individualentscheidung |0 (DE-588)4268621-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Diskrete Entscheidung |0 (DE-588)4194151-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Experimentelle Versuchsforschung |0 (DE-588)4488711-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Entscheidungstheorie |0 (DE-588)4138606-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 0 | 1 | |a Individualentscheidung |0 (DE-588)4268621-0 |D s |
| 689 | 0 | 2 | |a Diskrete Entscheidung |0 (DE-588)4194151-2 |D s |
| 689 | 0 | 3 | |a Experimentelle Versuchsforschung |0 (DE-588)4488711-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Diskrete Entscheidung |0 (DE-588)4194151-2 |D s |
| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Entscheidungstheorie |0 (DE-588)4138606-1 |D s |
| 689 | 2 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9783790810455 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9783642500145 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-642-50013-8 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-SBE |a ZDB-2-BAE | ||
| 940 | 1 | |q ZDB-2-SBE_Archiv | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032284293 | ||
| 966 | e | |u https://doi.org/10.1007/978-3-642-50013-8 |l BTU01 |p ZDB-2-SBE |q ZDB-2-SBE_Archiv |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804181725206544384 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Zwerina, Klaus |
| author_facet | Zwerina, Klaus |
| author_role | aut |
| author_sort | Zwerina, Klaus |
| author_variant | k z kz |
| building | Verbundindex |
| bvnumber | BV046874161 |
| classification_rvk | QH 233 QH 244 |
| collection | ZDB-2-SBE ZDB-2-BAE |
| ctrlnum | (ZDB-2-SBE)978-3-642-50013-8 (OCoLC)860231338 (DE-599)BVBBV046874161 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-642-50013-8 |
| edition | 1st ed. 1997 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04498nmm a2200721zc 4500</leader><controlfield tag="001">BV046874161</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200828s1997 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783642500138</subfield><subfield code="9">978-3-642-50013-8</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-642-50013-8</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-SBE)978-3-642-50013-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)860231338</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046874161</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QH 233</subfield><subfield code="0">(DE-625)141548:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QH 244</subfield><subfield code="0">(DE-625)141558:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Zwerina, Klaus</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Discrete Choice Experiments in Marketing</subfield><subfield code="b">Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement</subfield><subfield code="c">by Klaus Zwerina</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed. 1997</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Heidelberg</subfield><subfield code="b">Physica-Verlag HD</subfield><subfield code="c">1997</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XIII, 173 p. 5 illus)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Contributions to Management Science</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Statistics for Business, Management, Economics, Finance, Insurance</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics, general</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Statistics </subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management science</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Individualentscheidung</subfield><subfield code="0">(DE-588)4268621-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Diskrete Entscheidung</subfield><subfield code="0">(DE-588)4194151-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Experimentelle Versuchsforschung</subfield><subfield code="0">(DE-588)4488711-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Entscheidungstheorie</subfield><subfield code="0">(DE-588)4138606-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Individualentscheidung</subfield><subfield code="0">(DE-588)4268621-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Diskrete Entscheidung</subfield><subfield code="0">(DE-588)4194151-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Experimentelle Versuchsforschung</subfield><subfield code="0">(DE-588)4488711-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Diskrete Entscheidung</subfield><subfield code="0">(DE-588)4194151-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Entscheidungstheorie</subfield><subfield code="0">(DE-588)4138606-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9783790810455</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9783642500145</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-642-50013-8</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SBE</subfield><subfield code="a">ZDB-2-BAE</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-SBE_Archiv</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032284293</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-50013-8</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="q">ZDB-2-SBE_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV046874161 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:15:40Z |
| indexdate | 2024-07-10T08:56:13Z |
| institution | BVB |
| isbn | 9783642500138 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032284293 |
| oclc_num | 860231338 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | 1 Online-Ressource (XIII, 173 p. 5 illus) |
| psigel | ZDB-2-SBE ZDB-2-BAE ZDB-2-SBE_Archiv ZDB-2-SBE ZDB-2-SBE_Archiv |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Physica-Verlag HD |
| record_format | marc |
| series2 | Contributions to Management Science |
| spelling | Zwerina, Klaus Verfasser aut Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement by Klaus Zwerina 1st ed. 1997 Heidelberg Physica-Verlag HD 1997 1 Online-Ressource (XIII, 173 p. 5 illus) txt rdacontent c rdamedia cr rdacarrier Contributions to Management Science The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy Marketing Statistics for Business, Management, Economics, Finance, Insurance Economics, general Statistics Economics Management science Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Individualentscheidung (DE-588)4268621-0 gnd rswk-swf Diskrete Entscheidung (DE-588)4194151-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Experimentelle Versuchsforschung (DE-588)4488711-5 gnd rswk-swf Entscheidungstheorie (DE-588)4138606-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Verbraucherforschung (DE-588)4187567-9 s Individualentscheidung (DE-588)4268621-0 s Diskrete Entscheidung (DE-588)4194151-2 s Experimentelle Versuchsforschung (DE-588)4488711-5 s DE-604 Marketing (DE-588)4037589-4 s Entscheidungstheorie (DE-588)4138606-1 s Erscheint auch als Druck-Ausgabe 9783790810455 Erscheint auch als Druck-Ausgabe 9783642500145 https://doi.org/10.1007/978-3-642-50013-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Zwerina, Klaus Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement Marketing Statistics for Business, Management, Economics, Finance, Insurance Economics, general Statistics Economics Management science Verbraucherforschung (DE-588)4187567-9 gnd Individualentscheidung (DE-588)4268621-0 gnd Diskrete Entscheidung (DE-588)4194151-2 gnd Marketing (DE-588)4037589-4 gnd Experimentelle Versuchsforschung (DE-588)4488711-5 gnd Entscheidungstheorie (DE-588)4138606-1 gnd |
| subject_GND | (DE-588)4187567-9 (DE-588)4268621-0 (DE-588)4194151-2 (DE-588)4037589-4 (DE-588)4488711-5 (DE-588)4138606-1 (DE-588)4113937-9 |
| title | Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement |
| title_auth | Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement |
| title_exact_search | Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement |
| title_exact_search_txtP | Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement |
| title_full | Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement by Klaus Zwerina |
| title_fullStr | Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement by Klaus Zwerina |
| title_full_unstemmed | Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement by Klaus Zwerina |
| title_short | Discrete Choice Experiments in Marketing |
| title_sort | discrete choice experiments in marketing use of priors in efficient choice designs and their application to individual preference measurement |
| title_sub | Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement |
| topic | Marketing Statistics for Business, Management, Economics, Finance, Insurance Economics, general Statistics Economics Management science Verbraucherforschung (DE-588)4187567-9 gnd Individualentscheidung (DE-588)4268621-0 gnd Diskrete Entscheidung (DE-588)4194151-2 gnd Marketing (DE-588)4037589-4 gnd Experimentelle Versuchsforschung (DE-588)4488711-5 gnd Entscheidungstheorie (DE-588)4138606-1 gnd |
| topic_facet | Marketing Statistics for Business, Management, Economics, Finance, Insurance Economics, general Statistics Economics Management science Verbraucherforschung Individualentscheidung Diskrete Entscheidung Experimentelle Versuchsforschung Entscheidungstheorie Hochschulschrift |
| url | https://doi.org/10.1007/978-3-642-50013-8 |
| work_keys_str_mv | AT zwerinaklaus discretechoiceexperimentsinmarketinguseofpriorsinefficientchoicedesignsandtheirapplicationtoindividualpreferencemeasurement |