Business Strategy in the Online Industry: Market and Network Strategy in Multi-Layered Industries
Enormous growth and rapid changes challenge business strategy and the economic theory of the online industry. In the new marketspaces of the Internet much is happening, while causes and effects often seem unclear. The fundamental relevance for businesses, industrial sectors, and for academia require...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Deutscher Universitätsverlag
2000
|
| Ausgabe: | 1st ed. 2000 |
| Schriftenreihe: | Internationalisierung und Management
|
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Zusammenfassung: | Enormous growth and rapid changes challenge business strategy and the economic theory of the online industry. In the new marketspaces of the Internet much is happening, while causes and effects often seem unclear. The fundamental relevance for businesses, industrial sectors, and for academia requires a deeper analysis for strategic management. Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry. His work looks behind the obvious short-term effects and identifies enduring economic principles. The author presents a solid conceptual framework for this networked e-conomytm and provides successful product-market strategies in the online industry. His insights are frequently illustrated with American as well as European case studies of prominent players such as AOL, Yahoo! or Netscape |
| Beschreibung: | 1 Online-Ressource (XVI, 323 p) |
| ISBN: | 9783322852090 |
| DOI: | 10.1007/978-3-322-85209-0 |
Internformat
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-322-85209-0 |
| edition | 1st ed. 2000 |
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| spelling | Göttsch, Christian Verfasser aut Business Strategy in the Online Industry Market and Network Strategy in Multi-Layered Industries by Christian Göttsch 1st ed. 2000 Wiesbaden Deutscher Universitätsverlag 2000 1 Online-Ressource (XVI, 323 p) txt rdacontent c rdamedia cr rdacarrier Internationalisierung und Management Enormous growth and rapid changes challenge business strategy and the economic theory of the online industry. In the new marketspaces of the Internet much is happening, while causes and effects often seem unclear. The fundamental relevance for businesses, industrial sectors, and for academia requires a deeper analysis for strategic management. Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry. His work looks behind the obvious short-term effects and identifies enduring economic principles. The author presents a solid conceptual framework for this networked e-conomytm and provides successful product-market strategies in the online industry. His insights are frequently illustrated with American as well as European case studies of prominent players such as AOL, Yahoo! or Netscape Business Strategy/Leadership Software Engineering Information Systems Applications (incl. Internet) Leadership Software engineering Application software Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Softwareindustrie (DE-588)4193242-0 gnd rswk-swf Online-Dienst (DE-588)4354267-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Online-Dienst (DE-588)4354267-0 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-604 Softwareindustrie (DE-588)4193242-0 s Erscheint auch als Druck-Ausgabe 9783322852106 Erscheint auch als Druck-Ausgabe 9783824473182 https://doi.org/10.1007/978-3-322-85209-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Göttsch, Christian Business Strategy in the Online Industry Market and Network Strategy in Multi-Layered Industries Business Strategy/Leadership Software Engineering Information Systems Applications (incl. Internet) Leadership Software engineering Application software Wettbewerbsstrategie (DE-588)4200234-5 gnd Softwareindustrie (DE-588)4193242-0 gnd Online-Dienst (DE-588)4354267-0 gnd |
| subject_GND | (DE-588)4200234-5 (DE-588)4193242-0 (DE-588)4354267-0 (DE-588)4113937-9 |
| title | Business Strategy in the Online Industry Market and Network Strategy in Multi-Layered Industries |
| title_auth | Business Strategy in the Online Industry Market and Network Strategy in Multi-Layered Industries |
| title_exact_search | Business Strategy in the Online Industry Market and Network Strategy in Multi-Layered Industries |
| title_exact_search_txtP | Business Strategy in the Online Industry Market and Network Strategy in Multi-Layered Industries |
| title_full | Business Strategy in the Online Industry Market and Network Strategy in Multi-Layered Industries by Christian Göttsch |
| title_fullStr | Business Strategy in the Online Industry Market and Network Strategy in Multi-Layered Industries by Christian Göttsch |
| title_full_unstemmed | Business Strategy in the Online Industry Market and Network Strategy in Multi-Layered Industries by Christian Göttsch |
| title_short | Business Strategy in the Online Industry |
| title_sort | business strategy in the online industry market and network strategy in multi layered industries |
| title_sub | Market and Network Strategy in Multi-Layered Industries |
| topic | Business Strategy/Leadership Software Engineering Information Systems Applications (incl. Internet) Leadership Software engineering Application software Wettbewerbsstrategie (DE-588)4200234-5 gnd Softwareindustrie (DE-588)4193242-0 gnd Online-Dienst (DE-588)4354267-0 gnd |
| topic_facet | Business Strategy/Leadership Software Engineering Information Systems Applications (incl. Internet) Leadership Software engineering Application software Wettbewerbsstrategie Softwareindustrie Online-Dienst Hochschulschrift |
| url | https://doi.org/10.1007/978-3-322-85209-0 |
| work_keys_str_mv | AT gottschchristian businessstrategyintheonlineindustrymarketandnetworkstrategyinmultilayeredindustries |