Strategic Relationship Marketing:
Part I -The Value of Relationships 1. Understanding Buyer-Seller Relationships. 27 1. 1 Introduction-The Power of Relationships. 27 1. 2 What Business is Marketing really in? . . 29 1. 3 The Classical Buyer-Seller Relationship . . 32 1. 4 Classifying the Buyer-Seller Relationships . 33 1. 5 Structur...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2002
|
| Ausgabe: | 1st ed. 2002 |
| Schlagworte: | |
| Online-Zugang: | BTU01 URL des Erstveröffentlichers |
| Zusammenfassung: | Part I -The Value of Relationships 1. Understanding Buyer-Seller Relationships. 27 1. 1 Introduction-The Power of Relationships. 27 1. 2 What Business is Marketing really in? . . 29 1. 3 The Classical Buyer-Seller Relationship . . 32 1. 4 Classifying the Buyer-Seller Relationships . 33 1. 5 Structural Attributes of Buyer-Seller Relationship 34 1. 6 Classifying the Pattern oflnteraction within the Standard Buyer-Seller Relationship . . . . . . . . . . . . . . . . . . . . . . . . . 37 . . . 1. 7 Defining Relationship Marketing. . . . . . . . . . . . . . . . . . 39 . 1. 8 The Relationship Marketing Context-Categorising Relationships . 41 1. 9 Relationships in a Broader Perspective with Impact on Relationship Marketing . . . . . . . . . . . . . . . . . . . . . . . . . 43 . 1. 10 Different Theoretical Directions in Relationship Marketing . 45 2. A Systematic Approach to Buyer-Seller Relationships . 52 2. 1 Marketing as Mutual Exchange. . 52 2. 2 Marketing as Systems. . . . . . . . . 54 2. 2. 1 Three Types of Exchanges . . . 55 2. 2. 2 Two Approaches to Exchanges. 57 2. 3 Introduction of the Political Economy Paradigm . 59 2. 4 The Political Economy Paradigm. . . . . . . . . 61 2. 5 Supplementing the Political Economy Paradigm . 66 2. 5. 1 The 30 R's Framework. . . . . . . . . . . 67 2. 5. 2 The 6 Markets Framework. . . . . . . . . 70 Appendix: Gummesson's 30 R Framework Presented in Detail . 77 3. Discovering the Economics of Customer Relationships. . . 85 3. 1 Replacing Traditional Economic Cornerstones . . . . 85 3. 1. 1 The Principle of Complete Resource Mobility. 86 3. 1. 2 The Principle of Frictionless Transactions . 87 3. 1. 3 The Principle of Focusing on the Period. . . . 88 3. 2 Risk and Opportunism of relationships. 89 3. 2. 1 Case-Skanska and Rockwool. |
| Beschreibung: | 1 Online-Ressource (371 p. 21 illus) |
| ISBN: | 9783540248132 |
| DOI: | 10.1007/978-3-540-24813-2 |
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Datensatz im Suchindex
| _version_ | 1804181724108685312 |
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| author | Hougaard, Soren Bjerre, Mogens |
| author_facet | Hougaard, Soren Bjerre, Mogens |
| author_role | aut aut |
| author_sort | Hougaard, Soren |
| author_variant | s h sh m b mb |
| building | Verbundindex |
| bvnumber | BV046873683 |
| classification_rvk | QP 600 QP 620 QP 621 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-540-24813-2 |
| edition | 1st ed. 2002 |
| format | Electronic eBook |
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| id | DE-604.BV046873683 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:15:39Z |
| indexdate | 2024-07-10T08:56:12Z |
| institution | BVB |
| isbn | 9783540248132 |
| language | English |
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| spelling | Hougaard, Soren Verfasser aut Strategic Relationship Marketing by Soren Hougaard, Mogens Bjerre 1st ed. 2002 Berlin, Heidelberg Springer Berlin Heidelberg 2002 1 Online-Ressource (371 p. 21 illus) txt rdacontent c rdamedia cr rdacarrier Part I -The Value of Relationships 1. Understanding Buyer-Seller Relationships. 27 1. 1 Introduction-The Power of Relationships. 27 1. 2 What Business is Marketing really in? . . 29 1. 3 The Classical Buyer-Seller Relationship . . 32 1. 4 Classifying the Buyer-Seller Relationships . 33 1. 5 Structural Attributes of Buyer-Seller Relationship 34 1. 6 Classifying the Pattern oflnteraction within the Standard Buyer-Seller Relationship . . . . . . . . . . . . . . . . . . . . . . . . . 37 . . . 1. 7 Defining Relationship Marketing. . . . . . . . . . . . . . . . . . 39 . 1. 8 The Relationship Marketing Context-Categorising Relationships . 41 1. 9 Relationships in a Broader Perspective with Impact on Relationship Marketing . . . . . . . . . . . . . . . . . . . . . . . . . 43 . 1. 10 Different Theoretical Directions in Relationship Marketing . 45 2. A Systematic Approach to Buyer-Seller Relationships . 52 2. 1 Marketing as Mutual Exchange. . 52 2. 2 Marketing as Systems. . . . . . . . . 54 2. 2. 1 Three Types of Exchanges . . . 55 2. 2. 2 Two Approaches to Exchanges. 57 2. 3 Introduction of the Political Economy Paradigm . 59 2. 4 The Political Economy Paradigm. . . . . . . . . 61 2. 5 Supplementing the Political Economy Paradigm . 66 2. 5. 1 The 30 R's Framework. . . . . . . . . . . 67 2. 5. 2 The 6 Markets Framework. . . . . . . . . 70 Appendix: Gummesson's 30 R Framework Presented in Detail . 77 3. Discovering the Economics of Customer Relationships. . . 85 3. 1 Replacing Traditional Economic Cornerstones . . . . 85 3. 1. 1 The Principle of Complete Resource Mobility. 86 3. 1. 2 The Principle of Frictionless Transactions . 87 3. 1. 3 The Principle of Focusing on the Period. . . . 88 3. 2 Risk and Opportunism of relationships. 89 3. 2. 1 Case-Skanska and Rockwool. Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Beziehungsmarketing (DE-588)4789127-0 s Strategisches Management (DE-588)4124261-0 s Bjerre, Mogens aut Erscheint auch als Druck-Ausgabe 9783540018704 Erscheint auch als Druck-Ausgabe 9783662130568 Erscheint auch als Druck-Ausgabe 9783540431619 https://doi.org/10.1007/978-3-540-24813-2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hougaard, Soren Bjerre, Mogens Strategic Relationship Marketing Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4236865-0 (DE-588)4789127-0 (DE-588)4326109-7 (DE-588)4061963-1 |
| title | Strategic Relationship Marketing |
| title_auth | Strategic Relationship Marketing |
| title_exact_search | Strategic Relationship Marketing |
| title_exact_search_txtP | Strategic Relationship Marketing |
| title_full | Strategic Relationship Marketing by Soren Hougaard, Mogens Bjerre |
| title_fullStr | Strategic Relationship Marketing by Soren Hougaard, Mogens Bjerre |
| title_full_unstemmed | Strategic Relationship Marketing by Soren Hougaard, Mogens Bjerre |
| title_short | Strategic Relationship Marketing |
| title_sort | strategic relationship marketing |
| topic | Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Marketing Management Strategisches Management Kundenmanagement Beziehungsmarketing Beziehungsmanagement Unternehmen |
| url | https://doi.org/10.1007/978-3-540-24813-2 |
| work_keys_str_mv | AT hougaardsoren strategicrelationshipmarketing AT bjerremogens strategicrelationshipmarketing |