Marketing 2.0: Strategies for Closer Customer Relationships
The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communi...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2003
|
| Ausgabe: | 1st ed. 2003 |
| Schlagworte: | |
| Online-Zugang: | BTU01 URL des Erstveröffentlichers |
| Zusammenfassung: | The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world |
| Beschreibung: | 1 Online-Ressource (VI, 154 p) |
| ISBN: | 9783540247838 |
| DOI: | 10.1007/978-3-540-24783-8 |
Internformat
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| 520 | |a The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world | ||
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| author | Corbae, Gerald Jensen, Jacob B. Schneider, Dirk |
| author_facet | Corbae, Gerald Jensen, Jacob B. Schneider, Dirk |
| author_role | aut aut aut |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-540-24783-8 |
| edition | 1st ed. 2003 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:15:39Z |
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| institution | BVB |
| isbn | 9783540247838 |
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| spelling | Corbae, Gerald Verfasser aut Marketing 2.0 Strategies for Closer Customer Relationships by Gerald Corbae, Jacob B. Jensen, Dirk Schneider 1st ed. 2003 Berlin, Heidelberg Springer Berlin Heidelberg 2003 1 Online-Ressource (VI, 154 p) txt rdacontent c rdamedia cr rdacarrier The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world Marketing Management Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Jensen, Jacob B. aut Schneider, Dirk aut Erscheint auch als Druck-Ausgabe 9783642055515 Erscheint auch als Druck-Ausgabe 9783540002857 Erscheint auch als Druck-Ausgabe 9783642534638 https://doi.org/10.1007/978-3-540-24783-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Corbae, Gerald Jensen, Jacob B. Schneider, Dirk Marketing 2.0 Strategies for Closer Customer Relationships Marketing Management Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4236865-0 |
| title | Marketing 2.0 Strategies for Closer Customer Relationships |
| title_auth | Marketing 2.0 Strategies for Closer Customer Relationships |
| title_exact_search | Marketing 2.0 Strategies for Closer Customer Relationships |
| title_exact_search_txtP | Marketing 2.0 Strategies for Closer Customer Relationships |
| title_full | Marketing 2.0 Strategies for Closer Customer Relationships by Gerald Corbae, Jacob B. Jensen, Dirk Schneider |
| title_fullStr | Marketing 2.0 Strategies for Closer Customer Relationships by Gerald Corbae, Jacob B. Jensen, Dirk Schneider |
| title_full_unstemmed | Marketing 2.0 Strategies for Closer Customer Relationships by Gerald Corbae, Jacob B. Jensen, Dirk Schneider |
| title_short | Marketing 2.0 |
| title_sort | marketing 2 0 strategies for closer customer relationships |
| title_sub | Strategies for Closer Customer Relationships |
| topic | Marketing Management Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Marketing Management Beziehungsmanagement Kundenmanagement |
| url | https://doi.org/10.1007/978-3-540-24783-8 |
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