The Customer Centric Enterprise: Advances in Mass Customization and Personalization
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industr...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2003
|
| Ausgabe: | 1st ed. 2003 |
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Zusammenfassung: | Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing. |
| Beschreibung: | 1 Online-Ressource (XII, 536 p. 75 illus) |
| ISBN: | 9783642554605 |
| DOI: | 10.1007/978-3-642-55460-5 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046873619 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 200828s2003 |||| o||u| ||||||eng d | ||
| 020 | |a 9783642554605 |9 978-3-642-55460-5 | ||
| 024 | 7 | |a 10.1007/978-3-642-55460-5 |2 doi | |
| 035 | |a (ZDB-2-SBE)978-3-642-55460-5 | ||
| 035 | |a (OCoLC)1073800956 | ||
| 035 | |a (DE-599)BVBBV046873619 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 | ||
| 082 | 0 | |a 658.05 |2 23 | |
| 082 | 0 | |a 650 |2 23 | |
| 084 | |a QP 500 |0 (DE-625)141894: |2 rvk | ||
| 084 | |a QP 543 |0 (DE-625)141901: |2 rvk | ||
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 245 | 1 | 0 | |a The Customer Centric Enterprise |b Advances in Mass Customization and Personalization |c edited by Mitchell M. Tseng, Frank Piller |
| 250 | |a 1st ed. 2003 | ||
| 264 | 1 | |a Berlin, Heidelberg |b Springer Berlin Heidelberg |c 2003 | |
| 300 | |a 1 Online-Ressource (XII, 536 p. 75 illus) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 520 | |a Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing. | ||
| 650 | 4 | |a IT in Business | |
| 650 | 4 | |a Computer-Aided Engineering (CAD, CAE) and Design | |
| 650 | 4 | |a Industrial and Production Engineering | |
| 650 | 4 | |a Information technology | |
| 650 | 4 | |a Business—Data processing | |
| 650 | 4 | |a Computer-aided engineering | |
| 650 | 4 | |a Industrial engineering | |
| 650 | 4 | |a Production engineering | |
| 650 | 0 | 7 | |a Customization |0 (DE-588)4461799-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mass Customization |0 (DE-588)4460479-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Massenfertigung |0 (DE-588)4037873-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Massenfertigung |0 (DE-588)4037873-1 |D s |
| 689 | 0 | 2 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
| 689 | 0 | 3 | |a Mass Customization |0 (DE-588)4460479-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Customization |0 (DE-588)4461799-9 |D s |
| 689 | 1 | 1 | |a Massenfertigung |0 (DE-588)4037873-1 |D s |
| 689 | 1 | 2 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Tseng, Mitchell M. |4 edt | |
| 700 | 1 | |a Piller, Frank |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9783540024927 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9783642554612 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-642-55460-5 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-SBE |a ZDB-2-BAE | ||
| 940 | 1 | |q ZDB-2-SBE_Archiv | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032283751 | ||
| 966 | e | |u https://doi.org/10.1007/978-3-642-55460-5 |l BTU01 |p ZDB-2-SBE |q ZDB-2-SBE_Archiv |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804181723943010304 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Tseng, Mitchell M. Piller, Frank |
| author2_role | edt edt |
| author2_variant | m m t mm mmt f p fp |
| author_facet | Tseng, Mitchell M. Piller, Frank |
| building | Verbundindex |
| bvnumber | BV046873619 |
| classification_rvk | QP 500 QP 543 QP 620 QP 624 |
| collection | ZDB-2-SBE ZDB-2-BAE |
| ctrlnum | (ZDB-2-SBE)978-3-642-55460-5 (OCoLC)1073800956 (DE-599)BVBBV046873619 |
| dewey-full | 658.05 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management 650 - Management and auxiliary services |
| dewey-raw | 658.05 650 |
| dewey-search | 658.05 650 |
| dewey-sort | 3658.05 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-642-55460-5 |
| edition | 1st ed. 2003 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03870nmm a2200757zc 4500</leader><controlfield tag="001">BV046873619</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200828s2003 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783642554605</subfield><subfield code="9">978-3-642-55460-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-642-55460-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-SBE)978-3-642-55460-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1073800956</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046873619</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.05</subfield><subfield code="2">23</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">650</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 500</subfield><subfield code="0">(DE-625)141894:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 543</subfield><subfield code="0">(DE-625)141901:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Customer Centric Enterprise</subfield><subfield code="b">Advances in Mass Customization and Personalization</subfield><subfield code="c">edited by Mitchell M. Tseng, Frank Piller</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed. 2003</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin, Heidelberg</subfield><subfield code="b">Springer Berlin Heidelberg</subfield><subfield code="c">2003</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XII, 536 p. 75 illus)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">IT in Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Computer-Aided Engineering (CAD, CAE) and Design</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial and Production Engineering</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information technology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business—Data processing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Computer-aided engineering</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial engineering</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Production engineering</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Customization</subfield><subfield code="0">(DE-588)4461799-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mass Customization</subfield><subfield code="0">(DE-588)4460479-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Massenfertigung</subfield><subfield code="0">(DE-588)4037873-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Massenfertigung</subfield><subfield code="0">(DE-588)4037873-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Mass Customization</subfield><subfield code="0">(DE-588)4460479-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Customization</subfield><subfield code="0">(DE-588)4461799-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Massenfertigung</subfield><subfield code="0">(DE-588)4037873-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Tseng, Mitchell M.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Piller, Frank</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9783540024927</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9783642554612</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-642-55460-5</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SBE</subfield><subfield code="a">ZDB-2-BAE</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-SBE_Archiv</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032283751</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-642-55460-5</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="q">ZDB-2-SBE_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)1071861417 Konferenzschrift gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Konferenzschrift Aufsatzsammlung |
| id | DE-604.BV046873619 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:15:39Z |
| indexdate | 2024-07-10T08:56:12Z |
| institution | BVB |
| isbn | 9783642554605 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032283751 |
| oclc_num | 1073800956 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | 1 Online-Ressource (XII, 536 p. 75 illus) |
| psigel | ZDB-2-SBE ZDB-2-BAE ZDB-2-SBE_Archiv ZDB-2-SBE ZDB-2-SBE_Archiv |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Springer Berlin Heidelberg |
| record_format | marc |
| spelling | The Customer Centric Enterprise Advances in Mass Customization and Personalization edited by Mitchell M. Tseng, Frank Piller 1st ed. 2003 Berlin, Heidelberg Springer Berlin Heidelberg 2003 1 Online-Ressource (XII, 536 p. 75 illus) txt rdacontent c rdamedia cr rdacarrier Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing. IT in Business Computer-Aided Engineering (CAD, CAE) and Design Industrial and Production Engineering Information technology Business—Data processing Computer-aided engineering Industrial engineering Production engineering Customization (DE-588)4461799-9 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Mass Customization (DE-588)4460479-8 gnd rswk-swf Massenfertigung (DE-588)4037873-1 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Massenfertigung (DE-588)4037873-1 s Kundenorientierung (DE-588)4316837-1 s Mass Customization (DE-588)4460479-8 s DE-604 Customization (DE-588)4461799-9 s Kundenmanagement (DE-588)4236865-0 s Tseng, Mitchell M. edt Piller, Frank edt Erscheint auch als Druck-Ausgabe 9783540024927 Erscheint auch als Druck-Ausgabe 9783642554612 https://doi.org/10.1007/978-3-642-55460-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The Customer Centric Enterprise Advances in Mass Customization and Personalization IT in Business Computer-Aided Engineering (CAD, CAE) and Design Industrial and Production Engineering Information technology Business—Data processing Computer-aided engineering Industrial engineering Production engineering Customization (DE-588)4461799-9 gnd Kundenmanagement (DE-588)4236865-0 gnd Mass Customization (DE-588)4460479-8 gnd Massenfertigung (DE-588)4037873-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4461799-9 (DE-588)4236865-0 (DE-588)4460479-8 (DE-588)4037873-1 (DE-588)4316837-1 (DE-588)4061963-1 (DE-588)1071861417 (DE-588)4143413-4 |
| title | The Customer Centric Enterprise Advances in Mass Customization and Personalization |
| title_auth | The Customer Centric Enterprise Advances in Mass Customization and Personalization |
| title_exact_search | The Customer Centric Enterprise Advances in Mass Customization and Personalization |
| title_exact_search_txtP | The Customer Centric Enterprise Advances in Mass Customization and Personalization |
| title_full | The Customer Centric Enterprise Advances in Mass Customization and Personalization edited by Mitchell M. Tseng, Frank Piller |
| title_fullStr | The Customer Centric Enterprise Advances in Mass Customization and Personalization edited by Mitchell M. Tseng, Frank Piller |
| title_full_unstemmed | The Customer Centric Enterprise Advances in Mass Customization and Personalization edited by Mitchell M. Tseng, Frank Piller |
| title_short | The Customer Centric Enterprise |
| title_sort | the customer centric enterprise advances in mass customization and personalization |
| title_sub | Advances in Mass Customization and Personalization |
| topic | IT in Business Computer-Aided Engineering (CAD, CAE) and Design Industrial and Production Engineering Information technology Business—Data processing Computer-aided engineering Industrial engineering Production engineering Customization (DE-588)4461799-9 gnd Kundenmanagement (DE-588)4236865-0 gnd Mass Customization (DE-588)4460479-8 gnd Massenfertigung (DE-588)4037873-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | IT in Business Computer-Aided Engineering (CAD, CAE) and Design Industrial and Production Engineering Information technology Business—Data processing Computer-aided engineering Industrial engineering Production engineering Customization Kundenmanagement Mass Customization Massenfertigung Kundenorientierung Unternehmen Konferenzschrift Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-642-55460-5 |
| work_keys_str_mv | AT tsengmitchellm thecustomercentricenterpriseadvancesinmasscustomizationandpersonalization AT pillerfrank thecustomercentricenterpriseadvancesinmasscustomizationandpersonalization |