Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industr...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	Tseng, Mitchell M. (HerausgeberIn), Piller, Frank (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Berlin, Heidelberg Springer Berlin Heidelberg 2003
Ausgabe:	1st ed. 2003
Schlagworte:	IT in Business Computer-Aided Engineering (CAD, CAE) and Design Industrial and Production Engineering Information technology Business—Data processing Computer-aided engineering Industrial engineering Production engineering Customization Kundenmanagement Mass Customization Massenfertigung Kundenorientierung Unternehmen Konferenzschrift Aufsatzsammlung
Online-Zugang:	BTU01 Volltext
Zusammenfassung:	Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
Beschreibung:	1 Online-Ressource (XII, 536 p. 75 illus)
ISBN:	9783642554605
DOI:	10.1007/978-3-642-55460-5