Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) syst...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Rajola, Federico (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Berlin, Heidelberg Springer Berlin Heidelberg 2003
Ausgabe:	1st ed. 2003
Schlagworte:	IT in Business Marketing Information Systems Applications (incl. Internet) Information technology Business—Data processing Application software Integriertes Management Kundenmanagement
Online-Zugang:	BTU01 Volltext
Zusammenfassung:	Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well
Beschreibung:	1 Online-Ressource (XI, 172 p)
ISBN:	9783540247180
DOI:	10.1007/978-3-540-24718-0