Optimal Bundling: Marketing Strategies for Improving Economic Performance
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundl...
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| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
1999
|
| Edition: | 1st ed. 1999 |
| Subjects: | |
| Online Access: | BTU01 Volltext |
| Summary: | Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company's profit and sales |
| Physical Description: | 1 Online-Ressource (VIII, 299 p) |
| ISBN: | 9783662091197 |
| DOI: | 10.1007/978-3-662-09119-7 |
Staff View
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| edition | 1st ed. 1999 |
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| spelling | Optimal Bundling Marketing Strategies for Improving Economic Performance edited by Ralph Fuerderer, Andreas Herrmann, Georg Wuebker 1st ed. 1999 Berlin, Heidelberg Springer Berlin Heidelberg 1999 1 Online-Ressource (VIII, 299 p) txt rdacontent c rdamedia cr rdacarrier Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company's profit and sales Marketing Verbundangebot (DE-588)4416850-0 gnd rswk-swf Preisbündelung (DE-588)4513398-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbundangebot (DE-588)4416850-0 s Preisbündelung (DE-588)4513398-0 s DE-604 Fuerderer, Ralph edt Herrmann, Andreas edt Wuebker, Georg edt Erscheint auch als Druck-Ausgabe 9783642084591 Erscheint auch als Druck-Ausgabe 9783540652472 Erscheint auch als Druck-Ausgabe 9783662091203 https://doi.org/10.1007/978-3-662-09119-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Optimal Bundling Marketing Strategies for Improving Economic Performance Marketing Verbundangebot (DE-588)4416850-0 gnd Preisbündelung (DE-588)4513398-0 gnd |
| subject_GND | (DE-588)4416850-0 (DE-588)4513398-0 (DE-588)4143413-4 |
| title | Optimal Bundling Marketing Strategies for Improving Economic Performance |
| title_auth | Optimal Bundling Marketing Strategies for Improving Economic Performance |
| title_exact_search | Optimal Bundling Marketing Strategies for Improving Economic Performance |
| title_exact_search_txtP | Optimal Bundling Marketing Strategies for Improving Economic Performance |
| title_full | Optimal Bundling Marketing Strategies for Improving Economic Performance edited by Ralph Fuerderer, Andreas Herrmann, Georg Wuebker |
| title_fullStr | Optimal Bundling Marketing Strategies for Improving Economic Performance edited by Ralph Fuerderer, Andreas Herrmann, Georg Wuebker |
| title_full_unstemmed | Optimal Bundling Marketing Strategies for Improving Economic Performance edited by Ralph Fuerderer, Andreas Herrmann, Georg Wuebker |
| title_short | Optimal Bundling |
| title_sort | optimal bundling marketing strategies for improving economic performance |
| title_sub | Marketing Strategies for Improving Economic Performance |
| topic | Marketing Verbundangebot (DE-588)4416850-0 gnd Preisbündelung (DE-588)4513398-0 gnd |
| topic_facet | Marketing Verbundangebot Preisbündelung Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-662-09119-7 |
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