APA (7th ed.) Citation

Fuerderer, R., Herrmann, A., & Wuebker, G. (1999). Optimal Bundling: Marketing Strategies for Improving Economic Performance (1st ed. 1999.). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-662-09119-7

Chicago Style (17th ed.) Citation

Fuerderer, Ralph, Andreas Herrmann, and Georg Wuebker. Optimal Bundling: Marketing Strategies for Improving Economic Performance. 1st ed. 1999. Berlin, Heidelberg: Springer Berlin Heidelberg, 1999. https://doi.org/10.1007/978-3-662-09119-7.

MLA (9th ed.) Citation

Fuerderer, Ralph, et al. Optimal Bundling: Marketing Strategies for Improving Economic Performance. 1st ed. 1999. Springer Berlin Heidelberg, 1999. https://doi.org/10.1007/978-3-662-09119-7.