International Dictionary of Marketing and Communication:
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this di...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Springer US
1987
|
| Ausgabe: | 1st ed. 1987 |
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Zusammenfassung: | This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers |
| Beschreibung: | 1 Online-Ressource (VIII, 392 p) |
| ISBN: | 9781468415230 |
| DOI: | 10.1007/978-1-4684-1523-0 |
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Datensatz im Suchindex
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| author | Jefkins, Frank William |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| doi_str_mv | 10.1007/978-1-4684-1523-0 |
| edition | 1st ed. 1987 |
| format | Electronic eBook |
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| spelling | Jefkins, Frank William Verfasser aut International Dictionary of Marketing and Communication by Frank William. Jefkins 1st ed. 1987 New York, NY Springer US 1987 1 Online-Ressource (VIII, 392 p) txt rdacontent c rdamedia cr rdacarrier This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers Marketing Science, Humanities and Social Sciences, multidisciplinary Englisch (DE-588)4014777-0 gnd rswk-swf Deutsch (DE-588)4113292-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Deutsch (DE-588)4113292-0 s Marketing (DE-588)4037589-4 s Englisch (DE-588)4014777-0 s DE-604 Erscheint auch als Druck-Ausgabe 9781468415254 Erscheint auch als Druck-Ausgabe 9780216922549 Erscheint auch als Druck-Ausgabe 9781468415247 https://doi.org/10.1007/978-1-4684-1523-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Jefkins, Frank William International Dictionary of Marketing and Communication Marketing Science, Humanities and Social Sciences, multidisciplinary Englisch (DE-588)4014777-0 gnd Deutsch (DE-588)4113292-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4014777-0 (DE-588)4113292-0 (DE-588)4037589-4 (DE-588)4066724-8 |
| title | International Dictionary of Marketing and Communication |
| title_auth | International Dictionary of Marketing and Communication |
| title_exact_search | International Dictionary of Marketing and Communication |
| title_exact_search_txtP | International Dictionary of Marketing and Communication |
| title_full | International Dictionary of Marketing and Communication by Frank William. Jefkins |
| title_fullStr | International Dictionary of Marketing and Communication by Frank William. Jefkins |
| title_full_unstemmed | International Dictionary of Marketing and Communication by Frank William. Jefkins |
| title_short | International Dictionary of Marketing and Communication |
| title_sort | international dictionary of marketing and communication |
| topic | Marketing Science, Humanities and Social Sciences, multidisciplinary Englisch (DE-588)4014777-0 gnd Deutsch (DE-588)4113292-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Science, Humanities and Social Sciences, multidisciplinary Englisch Deutsch Wörterbuch |
| url | https://doi.org/10.1007/978-1-4684-1523-0 |
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