Process-based Strategic Planning:

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the cor...

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Bibliographische Detailangaben
Hauptverfasser: Grünig, Rudolf (VerfasserIn), Gaggl, Richard (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Berlin, Heidelberg Springer Berlin Heidelberg 2002
Ausgabe:2nd ed. 2002
Schlagworte:
Online-Zugang:BTU01
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Zusammenfassung:A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material
Beschreibung:1 Online-Ressource (XXII, 314 p. 12 illus)
ISBN:9783662094518
DOI:10.1007/978-3-662-09451-8

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