Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Dordrecht
Springer Netherlands
1990
|
| Ausgabe: | 1st ed. 1990 |
| Schriftenreihe: | International Series in Quantitative Marketing
3 |
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Zusammenfassung: | This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems |
| Beschreibung: | 1 Online-Ressource (XIII, 224 p) |
| ISBN: | 9789401139236 |
| DOI: | 10.1007/978-94-011-3923-6 |
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| 520 | |a This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems | ||
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| author | McCann, John M. Gallagher, John P. |
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| author_sort | McCann, John M. |
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| bvnumber | BV046872970 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
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| doi_str_mv | 10.1007/978-94-011-3923-6 |
| edition | 1st ed. 1990 |
| format | Electronic eBook |
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| spelling | McCann, John M. Verfasser aut Expert Systems for Scanner Data Environments The Marketing Workbench Laboratory Experience by John M. McCann, John P. Gallagher 1st ed. 1990 Dordrecht Springer Netherlands 1990 1 Online-Ressource (XIII, 224 p) txt rdacontent c rdamedia cr rdacarrier International Series in Quantitative Marketing 3 This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems Marketing Operations Research/Decision Theory Operations research Decision making Marketing (DE-588)4037589-4 gnd rswk-swf Expertensystem (DE-588)4113491-6 gnd rswk-swf Datenauswertung (DE-588)4131193-0 gnd rswk-swf Scanner (DE-588)4195691-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Expertensystem (DE-588)4113491-6 s Scanner (DE-588)4195691-6 s Datenauswertung (DE-588)4131193-0 s DE-604 Gallagher, John P. aut Erscheint auch als Druck-Ausgabe 9789401057462 Erscheint auch als Druck-Ausgabe 9780792390763 Erscheint auch als Druck-Ausgabe 9789401139243 https://doi.org/10.1007/978-94-011-3923-6 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | McCann, John M. Gallagher, John P. Expert Systems for Scanner Data Environments The Marketing Workbench Laboratory Experience Marketing Operations Research/Decision Theory Operations research Decision making Marketing (DE-588)4037589-4 gnd Expertensystem (DE-588)4113491-6 gnd Datenauswertung (DE-588)4131193-0 gnd Scanner (DE-588)4195691-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4113491-6 (DE-588)4131193-0 (DE-588)4195691-6 |
| title | Expert Systems for Scanner Data Environments The Marketing Workbench Laboratory Experience |
| title_auth | Expert Systems for Scanner Data Environments The Marketing Workbench Laboratory Experience |
| title_exact_search | Expert Systems for Scanner Data Environments The Marketing Workbench Laboratory Experience |
| title_exact_search_txtP | Expert Systems for Scanner Data Environments The Marketing Workbench Laboratory Experience |
| title_full | Expert Systems for Scanner Data Environments The Marketing Workbench Laboratory Experience by John M. McCann, John P. Gallagher |
| title_fullStr | Expert Systems for Scanner Data Environments The Marketing Workbench Laboratory Experience by John M. McCann, John P. Gallagher |
| title_full_unstemmed | Expert Systems for Scanner Data Environments The Marketing Workbench Laboratory Experience by John M. McCann, John P. Gallagher |
| title_short | Expert Systems for Scanner Data Environments |
| title_sort | expert systems for scanner data environments the marketing workbench laboratory experience |
| title_sub | The Marketing Workbench Laboratory Experience |
| topic | Marketing Operations Research/Decision Theory Operations research Decision making Marketing (DE-588)4037589-4 gnd Expertensystem (DE-588)4113491-6 gnd Datenauswertung (DE-588)4131193-0 gnd Scanner (DE-588)4195691-6 gnd |
| topic_facet | Marketing Operations Research/Decision Theory Operations research Decision making Expertensystem Datenauswertung Scanner |
| url | https://doi.org/10.1007/978-94-011-3923-6 |
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