E-Conomics: Strategies for the Digital Marketplace
The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have colla...
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2000
|
| Ausgabe: | 1st ed. 2000 |
| Schriftenreihe: | European Communication Council Report
|
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Zusammenfassung: | The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have collaborated to provide an in-depth analysis of the Internet revolution, showing how the rules of the game have changed in an economy trading information instead of industrial goods. E-conomics focuses on the European telecommunications industry and features strategies for a successful Network Economy, as well as an emphasis on network infrastructure and the importance of compatible technological standards. Some perspectives given in 1998, when the original version appeared, became reality since. This book is essential reading for economists and business strategists requiring an understanding of the dynamics of electronic commerce. The underlying data was kept up to date |
| Beschreibung: | 1 Online-Ressource (336 p. 914 illus. in color) |
| ISBN: | 9783642864827 |
| DOI: | 10.1007/978-3-642-86482-7 |
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| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-642-86482-7 |
| edition | 1st ed. 2000 |
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| spelling | Zerdick, Axel Verfasser aut E-Conomics Strategies for the Digital Marketplace by Axel Zerdick, Klaus Schrape, Alexander Artope, Klaus Goldhammer, Ulrich T. Lange, Eckart Vierkant, Esteban Lopez-Escobar, Roger Silverstone ; edited by (ECC) European Communication Council 1st ed. 2000 Berlin, Heidelberg Springer Berlin Heidelberg 2000 1 Online-Ressource (336 p. 914 illus. in color) txt rdacontent c rdamedia cr rdacarrier European Communication Council Report The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have collaborated to provide an in-depth analysis of the Internet revolution, showing how the rules of the game have changed in an economy trading information instead of industrial goods. E-conomics focuses on the European telecommunications industry and features strategies for a successful Network Economy, as well as an emphasis on network infrastructure and the importance of compatible technological standards. Some perspectives given in 1998, when the original version appeared, became reality since. This book is essential reading for economists and business strategists requiring an understanding of the dynamics of electronic commerce. The underlying data was kept up to date Europäische Union (DE-588)5098525-5 gnd rswk-swf Marketing Communications Engineering, Networks Innovation/Technology Management Social Sciences, general Management Computers and Society Electrical engineering Industrial management Social sciences Computers and civilization Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Europäische Union (DE-588)5098525-5 b Electronic Commerce (DE-588)4592128-3 s Unternehmen (DE-588)4061963-1 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-604 Internet (DE-588)4308416-3 s Schrape, Klaus aut Artope, Alexander aut Goldhammer, Klaus aut Erscheint auch als Druck-Ausgabe 9783642864841 Erscheint auch als Druck-Ausgabe 9783642864834 Erscheint auch als Druck-Ausgabe 9783540649434 https://doi.org/10.1007/978-3-642-86482-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Zerdick, Axel Schrape, Klaus Artope, Alexander Goldhammer, Klaus E-Conomics Strategies for the Digital Marketplace Europäische Union (DE-588)5098525-5 gnd Marketing Communications Engineering, Networks Innovation/Technology Management Social Sciences, general Management Computers and Society Electrical engineering Industrial management Social sciences Computers and civilization Electronic Commerce (DE-588)4592128-3 gnd Unternehmen (DE-588)4061963-1 gnd Internet (DE-588)4308416-3 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| subject_GND | (DE-588)5098525-5 (DE-588)4592128-3 (DE-588)4061963-1 (DE-588)4308416-3 (DE-588)4200234-5 (DE-588)4143413-4 |
| title | E-Conomics Strategies for the Digital Marketplace |
| title_auth | E-Conomics Strategies for the Digital Marketplace |
| title_exact_search | E-Conomics Strategies for the Digital Marketplace |
| title_exact_search_txtP | E-Conomics Strategies for the Digital Marketplace |
| title_full | E-Conomics Strategies for the Digital Marketplace by Axel Zerdick, Klaus Schrape, Alexander Artope, Klaus Goldhammer, Ulrich T. Lange, Eckart Vierkant, Esteban Lopez-Escobar, Roger Silverstone ; edited by (ECC) European Communication Council |
| title_fullStr | E-Conomics Strategies for the Digital Marketplace by Axel Zerdick, Klaus Schrape, Alexander Artope, Klaus Goldhammer, Ulrich T. Lange, Eckart Vierkant, Esteban Lopez-Escobar, Roger Silverstone ; edited by (ECC) European Communication Council |
| title_full_unstemmed | E-Conomics Strategies for the Digital Marketplace by Axel Zerdick, Klaus Schrape, Alexander Artope, Klaus Goldhammer, Ulrich T. Lange, Eckart Vierkant, Esteban Lopez-Escobar, Roger Silverstone ; edited by (ECC) European Communication Council |
| title_short | E-Conomics |
| title_sort | e conomics strategies for the digital marketplace |
| title_sub | Strategies for the Digital Marketplace |
| topic | Europäische Union (DE-588)5098525-5 gnd Marketing Communications Engineering, Networks Innovation/Technology Management Social Sciences, general Management Computers and Society Electrical engineering Industrial management Social sciences Computers and civilization Electronic Commerce (DE-588)4592128-3 gnd Unternehmen (DE-588)4061963-1 gnd Internet (DE-588)4308416-3 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| topic_facet | Europäische Union Marketing Communications Engineering, Networks Innovation/Technology Management Social Sciences, general Management Computers and Society Electrical engineering Industrial management Social sciences Computers and civilization Electronic Commerce Unternehmen Internet Wettbewerbsstrategie Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-642-86482-7 |
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