Online Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail Customers
Technology is changing the way customers and companies interact. How consumer purchasing behavior is affected by the use of technologies which enable them to purchase independently of direct service employee contact - i.e., by shopping via a technological interface rather than in a brick-and-mortar...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Deutscher Universitätsverlag
2003
|
| Ausgabe: | 1st ed. 2003 |
| Schriftenreihe: | Kundenmanagement & Electronic Commerce
|
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Zusammenfassung: | Technology is changing the way customers and companies interact. How consumer purchasing behavior is affected by the use of technologies which enable them to purchase independently of direct service employee contact - i.e., by shopping via a technological interface rather than in a brick-and-mortar shop - is of great interest to corporations. Roberta C. Nacif investigates the behavioral consequences of self-service purchases when consumers shop via the Internet. She explores the effects that customers' assessments of service encounters experiences (attitudes) and transactional history (prior behavior) have on their subsequent purchase behavior. She analyzes two aspects of repurchase behavior: customers' decision of whether or not to repurchase from the same retailer and customers' decision about how much money to spend. The author develops a framework describing the motivations of customers to engage in relational market behavior and tests this framework with individualized customer data obtained from a major European online retailer |
| Beschreibung: | 1 Online-Ressource (XXII, 361 p. 1 illus) |
| ISBN: | 9783322815811 |
| DOI: | 10.1007/978-3-322-81581-1 |
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| discipline | Wirtschaftswissenschaften |
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| edition | 1st ed. 2003 |
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| spelling | Nacif, Roberta C. Verfasser aut Online Customer Loyalty Forecasting the Repatronage Behavior of Online Retail Customers by Roberta C. Nacif 1st ed. 2003 Wiesbaden Deutscher Universitätsverlag 2003 1 Online-Ressource (XXII, 361 p. 1 illus) txt rdacontent c rdamedia cr rdacarrier Kundenmanagement & Electronic Commerce Technology is changing the way customers and companies interact. How consumer purchasing behavior is affected by the use of technologies which enable them to purchase independently of direct service employee contact - i.e., by shopping via a technological interface rather than in a brick-and-mortar shop - is of great interest to corporations. Roberta C. Nacif investigates the behavioral consequences of self-service purchases when consumers shop via the Internet. She explores the effects that customers' assessments of service encounters experiences (attitudes) and transactional history (prior behavior) have on their subsequent purchase behavior. She analyzes two aspects of repurchase behavior: customers' decision of whether or not to repurchase from the same retailer and customers' decision about how much money to spend. The author develops a framework describing the motivations of customers to engage in relational market behavior and tests this framework with individualized customer data obtained from a major European online retailer Marketing Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Markentreue (DE-588)4168905-7 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Electronic Commerce (DE-588)4592128-3 s Markentreue (DE-588)4168905-7 s Kaufverhalten (DE-588)4073331-2 s Internet (DE-588)4308416-3 s DE-604 Erscheint auch als Druck-Ausgabe 9783322815828 Erscheint auch als Druck-Ausgabe 9783824479108 https://doi.org/10.1007/978-3-322-81581-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Nacif, Roberta C. Online Customer Loyalty Forecasting the Repatronage Behavior of Online Retail Customers Marketing Electronic Commerce (DE-588)4592128-3 gnd Markentreue (DE-588)4168905-7 gnd Internet (DE-588)4308416-3 gnd Kaufverhalten (DE-588)4073331-2 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4168905-7 (DE-588)4308416-3 (DE-588)4073331-2 (DE-588)4113937-9 |
| title | Online Customer Loyalty Forecasting the Repatronage Behavior of Online Retail Customers |
| title_auth | Online Customer Loyalty Forecasting the Repatronage Behavior of Online Retail Customers |
| title_exact_search | Online Customer Loyalty Forecasting the Repatronage Behavior of Online Retail Customers |
| title_exact_search_txtP | Online Customer Loyalty Forecasting the Repatronage Behavior of Online Retail Customers |
| title_full | Online Customer Loyalty Forecasting the Repatronage Behavior of Online Retail Customers by Roberta C. Nacif |
| title_fullStr | Online Customer Loyalty Forecasting the Repatronage Behavior of Online Retail Customers by Roberta C. Nacif |
| title_full_unstemmed | Online Customer Loyalty Forecasting the Repatronage Behavior of Online Retail Customers by Roberta C. Nacif |
| title_short | Online Customer Loyalty |
| title_sort | online customer loyalty forecasting the repatronage behavior of online retail customers |
| title_sub | Forecasting the Repatronage Behavior of Online Retail Customers |
| topic | Marketing Electronic Commerce (DE-588)4592128-3 gnd Markentreue (DE-588)4168905-7 gnd Internet (DE-588)4308416-3 gnd Kaufverhalten (DE-588)4073331-2 gnd |
| topic_facet | Marketing Electronic Commerce Markentreue Internet Kaufverhalten Hochschulschrift |
| url | https://doi.org/10.1007/978-3-322-81581-1 |
| work_keys_str_mv | AT nacifrobertac onlinecustomerloyaltyforecastingtherepatronagebehaviorofonlineretailcustomers |