How to Win Customers in the Digital World: Total Action or Fatal Inaction
What is so different about today's digital business technologies? Why is "digitisation" so important? Why is the Internet making such tremendous impact? What should my organisation do? What should I do? How to win customers in the digital world presents a template for seizing the oppo...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2000
|
| Ausgabe: | 1st ed. 2000 |
| Schlagworte: | |
| Online-Zugang: | BTU01 URL des Erstveröffentlichers |
| Zusammenfassung: | What is so different about today's digital business technologies? Why is "digitisation" so important? Why is the Internet making such tremendous impact? What should my organisation do? What should I do? How to win customers in the digital world presents a template for seizing the opportunities of the new digital business technolgies. It speaks about what the technology can do for you, as a user, senior manager, strategist, marketeer or sales director? Six cases are presented - the army, the airline, the bank, the police, the telecommunications operator and the post. These real-life cases demonstrate both the power and the risks of the digital business technologies. The winners use the technology to make front-line people the point of decision-making; to unlock information about customers; and to manage the fulfilment of their commitments. These are Total Action organisations, making every activity inside their organisation directly relevant for their customers. The losers fail to change the "logic" of their organisation and suffer increasing degrees of "corporate autism": highly intelligent but inward facing corporate behaviour with little, if any, relevance for the outside world. They put the technology in place, but this only amplifies the shortcomings of their present organisation. The authors - both experienced professionals in the field of telecommunications and management education - take you on a discovery tour of the new management concepts to create the winning organisation in the digital world of tomorrow |
| Beschreibung: | 1 Online-Ressource (XXI, 250 p) |
| ISBN: | 9783642571411 |
| DOI: | 10.1007/978-3-642-57141-1 |
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| author | Vervest, Peter Dunn, Al |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-642-57141-1 |
| edition | 1st ed. 2000 |
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| spelling | Vervest, Peter Verfasser aut How to Win Customers in the Digital World Total Action or Fatal Inaction by Peter Vervest, Al Dunn 1st ed. 2000 Berlin, Heidelberg Springer Berlin Heidelberg 2000 1 Online-Ressource (XXI, 250 p) txt rdacontent c rdamedia cr rdacarrier What is so different about today's digital business technologies? Why is "digitisation" so important? Why is the Internet making such tremendous impact? What should my organisation do? What should I do? How to win customers in the digital world presents a template for seizing the opportunities of the new digital business technolgies. It speaks about what the technology can do for you, as a user, senior manager, strategist, marketeer or sales director? Six cases are presented - the army, the airline, the bank, the police, the telecommunications operator and the post. These real-life cases demonstrate both the power and the risks of the digital business technologies. The winners use the technology to make front-line people the point of decision-making; to unlock information about customers; and to manage the fulfilment of their commitments. These are Total Action organisations, making every activity inside their organisation directly relevant for their customers. The losers fail to change the "logic" of their organisation and suffer increasing degrees of "corporate autism": highly intelligent but inward facing corporate behaviour with little, if any, relevance for the outside world. They put the technology in place, but this only amplifies the shortcomings of their present organisation. The authors - both experienced professionals in the field of telecommunications and management education - take you on a discovery tour of the new management concepts to create the winning organisation in the digital world of tomorrow Management Marketing Information Systems Applications (incl. Internet) Application software Elektronische Medien (DE-588)4151918-8 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Kundenbetreuung (DE-588)4297543-8 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Telemarketing (DE-588)4215401-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Online-Marketing (DE-588)7706419-7 s Kundenorientierung (DE-588)4316837-1 s DE-604 Telemarketing (DE-588)4215401-7 s Kundenbetreuung (DE-588)4297543-8 s Internet (DE-588)4308416-3 s Elektronische Medien (DE-588)4151918-8 s Dunn, Al aut Erscheint auch als Druck-Ausgabe 9783642630651 Erscheint auch als Druck-Ausgabe 9783540665755 Erscheint auch als Druck-Ausgabe 9783642571428 https://doi.org/10.1007/978-3-642-57141-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Vervest, Peter Dunn, Al How to Win Customers in the Digital World Total Action or Fatal Inaction Management Marketing Information Systems Applications (incl. Internet) Application software Elektronische Medien (DE-588)4151918-8 gnd Online-Marketing (DE-588)7706419-7 gnd Internet (DE-588)4308416-3 gnd Kundenbetreuung (DE-588)4297543-8 gnd Kundenorientierung (DE-588)4316837-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Telemarketing (DE-588)4215401-7 gnd |
| subject_GND | (DE-588)4151918-8 (DE-588)7706419-7 (DE-588)4308416-3 (DE-588)4297543-8 (DE-588)4316837-1 (DE-588)4592128-3 (DE-588)4215401-7 |
| title | How to Win Customers in the Digital World Total Action or Fatal Inaction |
| title_auth | How to Win Customers in the Digital World Total Action or Fatal Inaction |
| title_exact_search | How to Win Customers in the Digital World Total Action or Fatal Inaction |
| title_exact_search_txtP | How to Win Customers in the Digital World Total Action or Fatal Inaction |
| title_full | How to Win Customers in the Digital World Total Action or Fatal Inaction by Peter Vervest, Al Dunn |
| title_fullStr | How to Win Customers in the Digital World Total Action or Fatal Inaction by Peter Vervest, Al Dunn |
| title_full_unstemmed | How to Win Customers in the Digital World Total Action or Fatal Inaction by Peter Vervest, Al Dunn |
| title_short | How to Win Customers in the Digital World |
| title_sort | how to win customers in the digital world total action or fatal inaction |
| title_sub | Total Action or Fatal Inaction |
| topic | Management Marketing Information Systems Applications (incl. Internet) Application software Elektronische Medien (DE-588)4151918-8 gnd Online-Marketing (DE-588)7706419-7 gnd Internet (DE-588)4308416-3 gnd Kundenbetreuung (DE-588)4297543-8 gnd Kundenorientierung (DE-588)4316837-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Telemarketing (DE-588)4215401-7 gnd |
| topic_facet | Management Marketing Information Systems Applications (incl. Internet) Application software Elektronische Medien Online-Marketing Internet Kundenbetreuung Kundenorientierung Electronic Commerce Telemarketing |
| url | https://doi.org/10.1007/978-3-642-57141-1 |
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