Moving into Mass Customization: Information Systems and Management Principles

Mass Customization leads the strategy of today's well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts wor...

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Bibliographische Detailangaben
Weitere Verfasser: Rautenstrauch, Claus (HerausgeberIn), Seelmann-Eggebert, Ralph (HerausgeberIn), Turowski, Klaus (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Berlin, Heidelberg Springer Berlin Heidelberg 2002
Ausgabe:1st ed. 2002
Schlagworte:
Online-Zugang:BTU01
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Zusammenfassung:Mass Customization leads the strategy of today's well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization
Beschreibung:1 Online-Ressource (VIII, 248 p)
ISBN:9783642561924
DOI:10.1007/978-3-642-56192-4

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