Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications
Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share a...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin, Heidelberg
Springer Berlin Heidelberg
1988
|
| Ausgabe: | 1st ed. 1988 |
| Schlagworte: | |
| Online-Zugang: | DE-634 Volltext |
| Zusammenfassung: | Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations |
| Beschreibung: | 1 Online-Ressource (VIII, 380 p) |
| ISBN: | 9783642734892 |
| DOI: | 10.1007/978-3-642-73489-2 |
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| doi_str_mv | 10.1007/978-3-642-73489-2 |
| edition | 1st ed. 1988 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:15:37Z |
| indexdate | 2025-01-10T13:22:11Z |
| institution | BVB |
| isbn | 9783642734892 |
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| spelling | Data, Expert Knowledge and Decisions An Interdisciplinary Approach with Emphasis on Marketing Applications edited by Wolfgang A. Gaul, Martin Schader 1st ed. 1988 Berlin, Heidelberg Springer Berlin Heidelberg 1988 1 Online-Ressource (VIII, 380 p) txt rdacontent c rdamedia cr rdacarrier Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations Economic Theory/Quantitative Economics/Mathematical Methods Marketing IT in Business Economic theory Information technology Business—Data processing Wirtschaft (DE-588)4066399-1 gnd rswk-swf Entscheidungsunterstützung (DE-588)4202171-6 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf Expertensystem (DE-588)4113491-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd rswk-swf Wissensrepräsentation (DE-588)4049534-6 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1987 Karlsruhe gnd-content Expertensystem (DE-588)4113491-6 s Datenanalyse (DE-588)4123037-1 s Entscheidungsunterstützung (DE-588)4202171-6 s DE-604 Entscheidungsprozess (DE-588)4121202-2 s Marketing (DE-588)4037589-4 s Entscheidungsunterstützungssystem (DE-588)4191815-0 s Wirtschaft (DE-588)4066399-1 s Wissensrepräsentation (DE-588)4049534-6 s Gaul, Wolfgang A. edt Schader, Martin edt Erscheint auch als Druck-Ausgabe 9783642734915 Erscheint auch als Druck-Ausgabe 9783540190387 Erscheint auch als Druck-Ausgabe 9783642734908 https://doi.org/10.1007/978-3-642-73489-2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Data, Expert Knowledge and Decisions An Interdisciplinary Approach with Emphasis on Marketing Applications Economic Theory/Quantitative Economics/Mathematical Methods Marketing IT in Business Economic theory Information technology Business—Data processing Wirtschaft (DE-588)4066399-1 gnd Entscheidungsunterstützung (DE-588)4202171-6 gnd Datenanalyse (DE-588)4123037-1 gnd Expertensystem (DE-588)4113491-6 gnd Marketing (DE-588)4037589-4 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd Wissensrepräsentation (DE-588)4049534-6 gnd |
| subject_GND | (DE-588)4066399-1 (DE-588)4202171-6 (DE-588)4123037-1 (DE-588)4113491-6 (DE-588)4037589-4 (DE-588)4121202-2 (DE-588)4191815-0 (DE-588)4049534-6 (DE-588)1071861417 |
| title | Data, Expert Knowledge and Decisions An Interdisciplinary Approach with Emphasis on Marketing Applications |
| title_auth | Data, Expert Knowledge and Decisions An Interdisciplinary Approach with Emphasis on Marketing Applications |
| title_exact_search | Data, Expert Knowledge and Decisions An Interdisciplinary Approach with Emphasis on Marketing Applications |
| title_exact_search_txtP | Data, Expert Knowledge and Decisions An Interdisciplinary Approach with Emphasis on Marketing Applications |
| title_full | Data, Expert Knowledge and Decisions An Interdisciplinary Approach with Emphasis on Marketing Applications edited by Wolfgang A. Gaul, Martin Schader |
| title_fullStr | Data, Expert Knowledge and Decisions An Interdisciplinary Approach with Emphasis on Marketing Applications edited by Wolfgang A. Gaul, Martin Schader |
| title_full_unstemmed | Data, Expert Knowledge and Decisions An Interdisciplinary Approach with Emphasis on Marketing Applications edited by Wolfgang A. Gaul, Martin Schader |
| title_short | Data, Expert Knowledge and Decisions |
| title_sort | data expert knowledge and decisions an interdisciplinary approach with emphasis on marketing applications |
| title_sub | An Interdisciplinary Approach with Emphasis on Marketing Applications |
| topic | Economic Theory/Quantitative Economics/Mathematical Methods Marketing IT in Business Economic theory Information technology Business—Data processing Wirtschaft (DE-588)4066399-1 gnd Entscheidungsunterstützung (DE-588)4202171-6 gnd Datenanalyse (DE-588)4123037-1 gnd Expertensystem (DE-588)4113491-6 gnd Marketing (DE-588)4037589-4 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd Wissensrepräsentation (DE-588)4049534-6 gnd |
| topic_facet | Economic Theory/Quantitative Economics/Mathematical Methods Marketing IT in Business Economic theory Information technology Business—Data processing Wirtschaft Entscheidungsunterstützung Datenanalyse Expertensystem Entscheidungsprozess Entscheidungsunterstützungssystem Wissensrepräsentation Konferenzschrift 1987 Karlsruhe |
| url | https://doi.org/10.1007/978-3-642-73489-2 |
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