Conjoint Measurement: Methods and Applications
by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this b...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2001
|
| Ausgabe: | 2nd ed. 2001 |
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Zusammenfassung: | by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing |
| Beschreibung: | 1 Online-Ressource (VII, 542 p. 45 illus) |
| ISBN: | 9783662063927 |
| DOI: | 10.1007/978-3-662-06392-7 |
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| spelling | Conjoint Measurement Methods and Applications edited by Anders Gustafsson, Andreas Herrmann, Frank Huber 2nd ed. 2001 Berlin, Heidelberg Springer Berlin Heidelberg 2001 1 Online-Ressource (VII, 542 p. 45 illus) txt rdacontent c rdamedia cr rdacarrier by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing Marketing Statistics for Business, Management, Economics, Finance, Insurance Statistics Conjoint Measurement (DE-588)4213629-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Conjoint Measurement (DE-588)4213629-5 s DE-604 Gustafsson, Anders edt Herrmann, Andreas edt Huber, Frank edt Erscheint auch als Druck-Ausgabe 9783662063941 Erscheint auch als Druck-Ausgabe 9783662063934 Erscheint auch als Druck-Ausgabe 9783540423232 https://doi.org/10.1007/978-3-662-06392-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Conjoint Measurement Methods and Applications Marketing Statistics for Business, Management, Economics, Finance, Insurance Statistics Conjoint Measurement (DE-588)4213629-5 gnd |
| subject_GND | (DE-588)4213629-5 (DE-588)4143413-4 |
| title | Conjoint Measurement Methods and Applications |
| title_auth | Conjoint Measurement Methods and Applications |
| title_exact_search | Conjoint Measurement Methods and Applications |
| title_exact_search_txtP | Conjoint Measurement Methods and Applications |
| title_full | Conjoint Measurement Methods and Applications edited by Anders Gustafsson, Andreas Herrmann, Frank Huber |
| title_fullStr | Conjoint Measurement Methods and Applications edited by Anders Gustafsson, Andreas Herrmann, Frank Huber |
| title_full_unstemmed | Conjoint Measurement Methods and Applications edited by Anders Gustafsson, Andreas Herrmann, Frank Huber |
| title_short | Conjoint Measurement |
| title_sort | conjoint measurement methods and applications |
| title_sub | Methods and Applications |
| topic | Marketing Statistics for Business, Management, Economics, Finance, Insurance Statistics Conjoint Measurement (DE-588)4213629-5 gnd |
| topic_facet | Marketing Statistics for Business, Management, Economics, Finance, Insurance Statistics Conjoint Measurement Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-662-06392-7 |
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