Product Variety Management: Research Advances
Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controll...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Springer US
1998
|
| Ausgabe: | 1st ed. 1998 |
| Schriftenreihe: | International Series in Operations Research & Management Science
10 |
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Zusammenfassung: | Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines |
| Beschreibung: | 1 Online-Ressource (XIX, 233 p) |
| ISBN: | 9781461555797 |
| DOI: | 10.1007/978-1-4615-5579-7 |
Internformat
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| 520 | |a Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines | ||
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Datensatz im Suchindex
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| author2 | Teck-Hua Ho Tang, Christopher S. |
| author2_role | edt edt |
| author2_variant | t h h thh c s t cs cst |
| author_facet | Teck-Hua Ho Tang, Christopher S. |
| building | Verbundindex |
| bvnumber | BV046872265 |
| classification_rvk | QP 624 |
| collection | ZDB-2-SBE ZDB-2-BAE |
| ctrlnum | (ZDB-2-SBE)978-1-4615-5579-7 (OCoLC)863675912 (DE-599)BVBBV046872265 |
| dewey-full | 658.40301 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.40301 |
| dewey-search | 658.40301 |
| dewey-sort | 3658.40301 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-1-4615-5579-7 |
| edition | 1st ed. 1998 |
| format | Electronic eBook |
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| spelling | Product Variety Management Research Advances edited by Teck-Hua Ho, Christopher S. Tang 1st ed. 1998 New York, NY Springer US 1998 1 Online-Ressource (XIX, 233 p) txt rdacontent c rdamedia cr rdacarrier International Series in Operations Research & Management Science 10 Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines Operations Research/Decision Theory Innovation/Technology Management Marketing Operations Management Management Operations research Decision making Industrial management Production management Produktvariation (DE-588)4175819-5 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Produktdifferenzierung (DE-588)4126360-1 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Diversifikation (DE-588)4012539-7 gnd rswk-swf Produktion (DE-588)4047347-8 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1997 Los Angeles, Calif. gnd-content Diversifikation (DE-588)4012539-7 s Produktion (DE-588)4047347-8 s Management (DE-588)4037278-9 s DE-604 Produktdifferenzierung (DE-588)4126360-1 s Produktpolitik (DE-588)4134655-5 s Produktvariation (DE-588)4175819-5 s Teck-Hua Ho edt Tang, Christopher S. edt Erscheint auch als Druck-Ausgabe 9780792382263 Erscheint auch als Druck-Ausgabe 9781461375524 Erscheint auch als Druck-Ausgabe 9781461555803 https://doi.org/10.1007/978-1-4615-5579-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Product Variety Management Research Advances Operations Research/Decision Theory Innovation/Technology Management Marketing Operations Management Management Operations research Decision making Industrial management Production management Produktvariation (DE-588)4175819-5 gnd Produktpolitik (DE-588)4134655-5 gnd Produktdifferenzierung (DE-588)4126360-1 gnd Management (DE-588)4037278-9 gnd Diversifikation (DE-588)4012539-7 gnd Produktion (DE-588)4047347-8 gnd |
| subject_GND | (DE-588)4175819-5 (DE-588)4134655-5 (DE-588)4126360-1 (DE-588)4037278-9 (DE-588)4012539-7 (DE-588)4047347-8 (DE-588)1071861417 |
| title | Product Variety Management Research Advances |
| title_auth | Product Variety Management Research Advances |
| title_exact_search | Product Variety Management Research Advances |
| title_exact_search_txtP | Product Variety Management Research Advances |
| title_full | Product Variety Management Research Advances edited by Teck-Hua Ho, Christopher S. Tang |
| title_fullStr | Product Variety Management Research Advances edited by Teck-Hua Ho, Christopher S. Tang |
| title_full_unstemmed | Product Variety Management Research Advances edited by Teck-Hua Ho, Christopher S. Tang |
| title_short | Product Variety Management |
| title_sort | product variety management research advances |
| title_sub | Research Advances |
| topic | Operations Research/Decision Theory Innovation/Technology Management Marketing Operations Management Management Operations research Decision making Industrial management Production management Produktvariation (DE-588)4175819-5 gnd Produktpolitik (DE-588)4134655-5 gnd Produktdifferenzierung (DE-588)4126360-1 gnd Management (DE-588)4037278-9 gnd Diversifikation (DE-588)4012539-7 gnd Produktion (DE-588)4047347-8 gnd |
| topic_facet | Operations Research/Decision Theory Innovation/Technology Management Marketing Operations Management Management Operations research Decision making Industrial management Production management Produktvariation Produktpolitik Produktdifferenzierung Diversifikation Produktion Konferenzschrift 1997 Los Angeles, Calif. |
| url | https://doi.org/10.1007/978-1-4615-5579-7 |
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