Introduction to Mathematical Models in Market and Opinion Research: With Practical Applications, Computing Procedures, and Estimates of Computing Requirements
In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surpr...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Dordrecht
Springer Netherlands
1969
|
| Ausgabe: | 1st ed. 1969 |
| Schriftenreihe: | International Studies in Economics and Econometrics
1 |
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Zusammenfassung: | In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising? After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated |
| Beschreibung: | 1 Online-Ressource (204 p) |
| ISBN: | 9789401033961 |
| DOI: | 10.1007/978-94-010-3396-1 |
Internformat
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV046871505 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 200828s1969 |||| o||u| ||||||eng d | ||
| 020 | |a 9789401033961 |9 978-94-010-3396-1 | ||
| 024 | 7 | |a 10.1007/978-94-010-3396-1 |2 doi | |
| 035 | |a (ZDB-2-SBE)978-94-010-3396-1 | ||
| 035 | |a (OCoLC)903193499 | ||
| 035 | |a (DE-599)BVBBV046871505 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 | ||
| 082 | 0 | |a 330.1 |2 23 | |
| 100 | 1 | |a Harder, T. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Introduction to Mathematical Models in Market and Opinion Research |b With Practical Applications, Computing Procedures, and Estimates of Computing Requirements |c by T. Harder |
| 250 | |a 1st ed. 1969 | ||
| 264 | 1 | |a Dordrecht |b Springer Netherlands |c 1969 | |
| 300 | |a 1 Online-Ressource (204 p) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a International Studies in Economics and Econometrics |v 1 | |
| 520 | |a In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising? After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated | ||
| 650 | 4 | |a Economic Theory/Quantitative Economics/Mathematical Methods | |
| 650 | 4 | |a Economic theory | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9789401033985 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9789027700964 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9789401033978 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-94-010-3396-1 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-SBE |a ZDB-2-BAE | ||
| 940 | 1 | |q ZDB-2-SBE_Archiv | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032281637 | ||
| 966 | e | |u https://doi.org/10.1007/978-94-010-3396-1 |l BTU01 |p ZDB-2-SBE |q ZDB-2-SBE_Archiv |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804181719390093312 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Harder, T. |
| author_facet | Harder, T. |
| author_role | aut |
| author_sort | Harder, T. |
| author_variant | t h th |
| building | Verbundindex |
| bvnumber | BV046871505 |
| collection | ZDB-2-SBE ZDB-2-BAE |
| ctrlnum | (ZDB-2-SBE)978-94-010-3396-1 (OCoLC)903193499 (DE-599)BVBBV046871505 |
| dewey-full | 330.1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330.1 |
| dewey-search | 330.1 |
| dewey-sort | 3330.1 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-94-010-3396-1 |
| edition | 1st ed. 1969 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03110nmm a2200433zcb4500</leader><controlfield tag="001">BV046871505</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200828s1969 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789401033961</subfield><subfield code="9">978-94-010-3396-1</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-94-010-3396-1</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-SBE)978-94-010-3396-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)903193499</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046871505</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">330.1</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Harder, T.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Introduction to Mathematical Models in Market and Opinion Research</subfield><subfield code="b">With Practical Applications, Computing Procedures, and Estimates of Computing Requirements</subfield><subfield code="c">by T. Harder</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed. 1969</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Dordrecht</subfield><subfield code="b">Springer Netherlands</subfield><subfield code="c">1969</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (204 p)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">International Studies in Economics and Econometrics</subfield><subfield code="v">1</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising? After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economic Theory/Quantitative Economics/Mathematical Methods</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economic theory</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9789401033985</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9789027700964</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9789401033978</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-94-010-3396-1</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SBE</subfield><subfield code="a">ZDB-2-BAE</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-SBE_Archiv</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032281637</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-94-010-3396-1</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="q">ZDB-2-SBE_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046871505 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:15:35Z |
| indexdate | 2024-07-10T08:56:07Z |
| institution | BVB |
| isbn | 9789401033961 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032281637 |
| oclc_num | 903193499 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | 1 Online-Ressource (204 p) |
| psigel | ZDB-2-SBE ZDB-2-BAE ZDB-2-SBE_Archiv ZDB-2-SBE ZDB-2-SBE_Archiv |
| publishDate | 1969 |
| publishDateSearch | 1969 |
| publishDateSort | 1969 |
| publisher | Springer Netherlands |
| record_format | marc |
| series2 | International Studies in Economics and Econometrics |
| spelling | Harder, T. Verfasser aut Introduction to Mathematical Models in Market and Opinion Research With Practical Applications, Computing Procedures, and Estimates of Computing Requirements by T. Harder 1st ed. 1969 Dordrecht Springer Netherlands 1969 1 Online-Ressource (204 p) txt rdacontent c rdamedia cr rdacarrier International Studies in Economics and Econometrics 1 In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising? After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated Economic Theory/Quantitative Economics/Mathematical Methods Economic theory Erscheint auch als Druck-Ausgabe 9789401033985 Erscheint auch als Druck-Ausgabe 9789027700964 Erscheint auch als Druck-Ausgabe 9789401033978 https://doi.org/10.1007/978-94-010-3396-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Harder, T. Introduction to Mathematical Models in Market and Opinion Research With Practical Applications, Computing Procedures, and Estimates of Computing Requirements Economic Theory/Quantitative Economics/Mathematical Methods Economic theory |
| title | Introduction to Mathematical Models in Market and Opinion Research With Practical Applications, Computing Procedures, and Estimates of Computing Requirements |
| title_auth | Introduction to Mathematical Models in Market and Opinion Research With Practical Applications, Computing Procedures, and Estimates of Computing Requirements |
| title_exact_search | Introduction to Mathematical Models in Market and Opinion Research With Practical Applications, Computing Procedures, and Estimates of Computing Requirements |
| title_exact_search_txtP | Introduction to Mathematical Models in Market and Opinion Research With Practical Applications, Computing Procedures, and Estimates of Computing Requirements |
| title_full | Introduction to Mathematical Models in Market and Opinion Research With Practical Applications, Computing Procedures, and Estimates of Computing Requirements by T. Harder |
| title_fullStr | Introduction to Mathematical Models in Market and Opinion Research With Practical Applications, Computing Procedures, and Estimates of Computing Requirements by T. Harder |
| title_full_unstemmed | Introduction to Mathematical Models in Market and Opinion Research With Practical Applications, Computing Procedures, and Estimates of Computing Requirements by T. Harder |
| title_short | Introduction to Mathematical Models in Market and Opinion Research |
| title_sort | introduction to mathematical models in market and opinion research with practical applications computing procedures and estimates of computing requirements |
| title_sub | With Practical Applications, Computing Procedures, and Estimates of Computing Requirements |
| topic | Economic Theory/Quantitative Economics/Mathematical Methods Economic theory |
| topic_facet | Economic Theory/Quantitative Economics/Mathematical Methods Economic theory |
| url | https://doi.org/10.1007/978-94-010-3396-1 |
| work_keys_str_mv | AT hardert introductiontomathematicalmodelsinmarketandopinionresearchwithpracticalapplicationscomputingproceduresandestimatesofcomputingrequirements |