Handbook on cross-cultural marketing:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2020]
|
| Schlagworte: | |
| Beschreibung: | XV, 284 Seiten Illustrationen, Diagramme |
| ISBN: | 1788978536 9781788978538 |
Internformat
MARC
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| 020 | |a 9781788978538 |c hbk. : EUR 154.65 |9 978-1-78897-853-8 | ||
| 020 | |a 1788978536 |9 1-78897-853-6 | ||
| 035 | |a (OCoLC)1149745780 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-860 |a DE-355 |a DE-188 |a DE-N2 |a DE-1050 |a DE-19 | ||
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 245 | 1 | 0 | |a Handbook on cross-cultural marketing |c edited by Glen H. Brodowsky (Professor of Marketing, California State University San Marcos, USA), Camille P. Schuster (Professor Emerita of Marketing, California State University of San Marcos, USA) |
| 264 | 1 | |a Cheltenham, UK ; Northampton, MA, USA |b Edward Elgar Publishing |c [2020] | |
| 300 | |a XV, 284 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing / Cross-cultural studies | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Brodowsky, Glen H. |0 (DE-588)1220881961 |4 edt | |
| 700 | 1 | |a Schuster, Camille P. |d 1950- |0 (DE-588)173072348 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-78897-854-5 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032278996 | ||
Datensatz im Suchindex
| _version_ | 1804181715059474432 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Brodowsky, Glen H. Schuster, Camille P. 1950- |
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| building | Verbundindex |
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| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)1149745780 (DE-599)BVBBV046868820 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046868820 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:15:01Z |
| indexdate | 2024-07-10T08:56:03Z |
| institution | BVB |
| isbn | 1788978536 9781788978538 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032278996 |
| oclc_num | 1149745780 |
| open_access_boolean | |
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| owner_facet | DE-860 DE-355 DE-BY-UBR DE-188 DE-N2 DE-1050 DE-19 DE-BY-UBM |
| physical | XV, 284 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| spelling | Handbook on cross-cultural marketing edited by Glen H. Brodowsky (Professor of Marketing, California State University San Marcos, USA), Camille P. Schuster (Professor Emerita of Marketing, California State University of San Marcos, USA) Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing [2020] XV, 284 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing / Cross-cultural studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s DE-604 Brodowsky, Glen H. (DE-588)1220881961 edt Schuster, Camille P. 1950- (DE-588)173072348 edt Erscheint auch als Online-Ausgabe 978-1-78897-854-5 |
| spellingShingle | Handbook on cross-cultural marketing Marketing / Cross-cultural studies Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 |
| title | Handbook on cross-cultural marketing |
| title_auth | Handbook on cross-cultural marketing |
| title_exact_search | Handbook on cross-cultural marketing |
| title_exact_search_txtP | Handbook on cross-cultural marketing |
| title_full | Handbook on cross-cultural marketing edited by Glen H. Brodowsky (Professor of Marketing, California State University San Marcos, USA), Camille P. Schuster (Professor Emerita of Marketing, California State University of San Marcos, USA) |
| title_fullStr | Handbook on cross-cultural marketing edited by Glen H. Brodowsky (Professor of Marketing, California State University San Marcos, USA), Camille P. Schuster (Professor Emerita of Marketing, California State University of San Marcos, USA) |
| title_full_unstemmed | Handbook on cross-cultural marketing edited by Glen H. Brodowsky (Professor of Marketing, California State University San Marcos, USA), Camille P. Schuster (Professor Emerita of Marketing, California State University of San Marcos, USA) |
| title_short | Handbook on cross-cultural marketing |
| title_sort | handbook on cross cultural marketing |
| topic | Marketing / Cross-cultural studies Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketing / Cross-cultural studies Internationales Marketing |
| work_keys_str_mv | AT brodowskyglenh handbookoncrossculturalmarketing AT schustercamillep handbookoncrossculturalmarketing |