The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons
2020
|
| Ausgabe: | Seventh edition |
| Schlagworte: | |
| Online-Zugang: | HWR01 UBG01 |
| Beschreibung: | Auf dem Umschlag: Completely revised & updated 7th edition |
| Beschreibung: | 1 Online-Ressource (XVII, 430 Seiten) |
| ISBN: | 9781119651611 9781119651604 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804181700573396992 |
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| adam_txt | |
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| author | Scott, David Meerman |
| author_GND | (DE-588)137820550 |
| author_facet | Scott, David Meerman |
| author_role | aut |
| author_sort | Scott, David Meerman |
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| building | Verbundindex |
| bvnumber | BV046860374 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Seventh edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:12:46Z |
| indexdate | 2024-07-10T08:55:49Z |
| institution | BVB |
| isbn | 9781119651611 9781119651604 |
| language | English |
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| spelling | Scott, David Meerman Verfasser (DE-588)137820550 aut The New Rules of Marketing & PR How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly The New Rules of Marketing and PR Seventh edition Hoboken, New Jersey John Wiley & Sons 2020 © 2020 1 Online-Ressource (XVII, 430 Seiten) txt rdacontent c rdamedia cr rdacarrier Auf dem Umschlag: Completely revised & updated 7th edition Online-Marketing (DE-588)7706419-7 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Öffentlichkeitsarbeit (DE-588)4043188-5 s World Wide Web 2.0 (DE-588)7548364-6 s DE-604 Erscheint auch als Druckausgabe 978-1-119-65154-3 |
| spellingShingle | Scott, David Meerman The New Rules of Marketing & PR How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly Online-Marketing (DE-588)7706419-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4043188-5 (DE-588)7548364-6 |
| title | The New Rules of Marketing & PR How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly |
| title_alt | The New Rules of Marketing and PR |
| title_auth | The New Rules of Marketing & PR How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly |
| title_exact_search | The New Rules of Marketing & PR How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly |
| title_exact_search_txtP | The New Rules of Marketing & PR How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly |
| title_full | The New Rules of Marketing & PR How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly |
| title_fullStr | The New Rules of Marketing & PR How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly |
| title_full_unstemmed | The New Rules of Marketing & PR How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly |
| title_short | The New Rules of Marketing & PR |
| title_sort | the new rules of marketing pr how to use content marketing podcasting social media ai live video and newsjacking to reach buyers directly |
| title_sub | How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly |
| topic | Online-Marketing (DE-588)7706419-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| topic_facet | Online-Marketing Öffentlichkeitsarbeit World Wide Web 2.0 |
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