Theory, development, and strategy in transmedia storytelling:

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Illustrations -- Figure -- 3.1 Transmedia Design Analytical and Operational Model -- Tables -- 3.1 Concise Description of the Transmedia Design Analytical and Operational Model -- 4.1 Concise Descripti...

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Bibliographische Detailangaben
Hauptverfasser: Gambarato, Renira Rampazzo 1974- (VerfasserIn), Alzamora, Geane Carvalho (VerfasserIn), Tarcia, Lorena (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Abingdon, Oxon ; New York, NY Routledge 2020
Schriftenreihe:Routledge advances in transmedia studies
Online-Zugang:UER01
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Zusammenfassung:Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Illustrations -- Figure -- 3.1 Transmedia Design Analytical and Operational Model -- Tables -- 3.1 Concise Description of the Transmedia Design Analytical and Operational Model -- 4.1 Concise Description of the Analytical and Operational Model Regarding Transmedia News Coverage of Planned Events -- Acknowledgments -- Introduction: Transmedia Dynamics -- Part I: Theory -- 1 The Semiotics of Transmedia Storytelling -- 2 The Transmedia Effect: Systemic Complexity in Transmedia Storytelling -- Part II: Methodological Development -- 3 Methodological Stance: Transmedia Design Analytical and Operational Model -- 4 Application of the Transmedia Design Analytical and Operational Model to Journalism -- Part III: Strategic Planning -- 5 Transmedia Strategic Planning for Education -- Final Considerations -- Index
Beschreibung:1 Online-Ressource (169 Seiten) Illustrationen
ISBN:9780367343057
DOI:10.4324/9780367343057

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