Media management matters: challenges and opportunities for bridging theory and practice
"This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers, and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates, a...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2020
|
| Schriftenreihe: | Media management and economics series
|
| Schlagworte: | |
| Online-Zugang: | UER01 Volltext |
| Zusammenfassung: | "This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers, and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates, and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries, and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business, and policy"-- |
| Beschreibung: | 1 Online-Ressource illustrations (black and white) |
| ISBN: | 9780429265396 |
| DOI: | 10.4324/9780429265396 |
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| spelling | Media management matters challenges and opportunities for bridging theory and practice edited by Ulrike Rohn and Tom Evens New York, NY Routledge 2020 1 Online-Ressource illustrations (black and white) txt rdacontent c rdamedia cr rdacarrier Media management and economics series "This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers, and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates, and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries, and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business, and policy"-- Management (DE-588)4037278-9 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Mass media / Management (DE-588)4143413-4 Aufsatzsammlung gnd-content Massenmedien (DE-588)4037877-9 s Management (DE-588)4037278-9 s DE-604 Rohn, Ulrike 1976- (DE-588)129184977 edt Evens, Tom 1983- (DE-588)1043691898 edt Erscheint auch als Druck-Ausgabe 9780367210991 https://doi.org/10.4324/9780429265396 Verlag URL des Erstveröffentlichers Volltext |
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| title | Media management matters challenges and opportunities for bridging theory and practice |
| title_auth | Media management matters challenges and opportunities for bridging theory and practice |
| title_exact_search | Media management matters challenges and opportunities for bridging theory and practice |
| title_exact_search_txtP | Media management matters challenges and opportunities for bridging theory and practice |
| title_full | Media management matters challenges and opportunities for bridging theory and practice edited by Ulrike Rohn and Tom Evens |
| title_fullStr | Media management matters challenges and opportunities for bridging theory and practice edited by Ulrike Rohn and Tom Evens |
| title_full_unstemmed | Media management matters challenges and opportunities for bridging theory and practice edited by Ulrike Rohn and Tom Evens |
| title_short | Media management matters |
| title_sort | media management matters challenges and opportunities for bridging theory and practice |
| title_sub | challenges and opportunities for bridging theory and practice |
| topic | Management (DE-588)4037278-9 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Management Massenmedien Aufsatzsammlung |
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