Controlling the Message: New Media in American Political Campaigns
Choice Outstanding Academic Title of 2016From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-t...
Gespeichert in:
| Weitere Verfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
New York University Press
[2015]
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| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FHA01 FKE01 FLA01 UPA01 UBG01 FCO01 URL des Erstveröffentlichers |
| Zusammenfassung: | Choice Outstanding Academic Title of 2016From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2020) |
| Beschreibung: | 1 online resource 69 black and white illustrations |
| ISBN: | 9781479865505 |
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| illustrated | Illustrated |
| index_date | 2024-07-03T15:08:34Z |
| indexdate | 2024-07-10T08:55:26Z |
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| isbn | 9781479865505 |
| language | English |
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| spelling | Controlling the Message New Media in American Political Campaigns Victoria A. Farrar-Myers, Justin S. Vaughn New York, NY New York University Press [2015] © 2015 1 online resource 69 black and white illustrations txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2020) Choice Outstanding Academic Title of 2016From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike In English POLITICAL SCIENCE / Political ideologies / Democracy bisacsh Campaign management Technological innovations History United States Campaign management Technological innovations United States History Digital media History United States United States Digital media United States History Internet in political campaigns History United States Internet in political campaigns United States History Political campaigns Technological innovations History United States Political campaigns Technological innovations United States History Farrar-Myers, Victoria A. edt Vaughn, Justin S. edt https://www.degruyter.com/isbn/9781479865505 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Controlling the Message New Media in American Political Campaigns POLITICAL SCIENCE / Political ideologies / Democracy bisacsh Campaign management Technological innovations History United States Campaign management Technological innovations United States History Digital media History United States United States Digital media United States History Internet in political campaigns History United States Internet in political campaigns United States History Political campaigns Technological innovations History United States Political campaigns Technological innovations United States History |
| title | Controlling the Message New Media in American Political Campaigns |
| title_auth | Controlling the Message New Media in American Political Campaigns |
| title_exact_search | Controlling the Message New Media in American Political Campaigns |
| title_exact_search_txtP | Controlling the Message New Media in American Political Campaigns |
| title_full | Controlling the Message New Media in American Political Campaigns Victoria A. Farrar-Myers, Justin S. Vaughn |
| title_fullStr | Controlling the Message New Media in American Political Campaigns Victoria A. Farrar-Myers, Justin S. Vaughn |
| title_full_unstemmed | Controlling the Message New Media in American Political Campaigns Victoria A. Farrar-Myers, Justin S. Vaughn |
| title_short | Controlling the Message |
| title_sort | controlling the message new media in american political campaigns |
| title_sub | New Media in American Political Campaigns |
| topic | POLITICAL SCIENCE / Political ideologies / Democracy bisacsh Campaign management Technological innovations History United States Campaign management Technological innovations United States History Digital media History United States United States Digital media United States History Internet in political campaigns History United States Internet in political campaigns United States History Political campaigns Technological innovations History United States Political campaigns Technological innovations United States History |
| topic_facet | POLITICAL SCIENCE / Political ideologies / Democracy Campaign management Technological innovations History United States Campaign management Technological innovations United States History Digital media History United States United States Digital media United States History Internet in political campaigns History United States Internet in political campaigns United States History Political campaigns Technological innovations History United States Political campaigns Technological innovations United States History |
| url | https://www.degruyter.com/isbn/9781479865505 |
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