Preaching on Wax: The Phonograph and the Shaping of Modern African American Religion
From 1925 to 1941, approximately one hundred African American clergymen teamed up with leading record labels such as Columbia, Paramount, Victor-RCA to record and sell their sermons on wax. While white clerics of the era, such as Aimee Semple McPherson and Charles Fuller, became religious entreprene...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
New York University Press
[2014]
|
| Schriftenreihe: | Religion, Race, and Ethnicity
5 |
| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FHA01 FKE01 FLA01 UPA01 UBG01 FCO01 Volltext |
| Zusammenfassung: | From 1925 to 1941, approximately one hundred African American clergymen teamed up with leading record labels such as Columbia, Paramount, Victor-RCA to record and sell their sermons on wax. While white clerics of the era, such as Aimee Semple McPherson and Charles Fuller, became religious entrepreneurs and celebrities through their pioneering use of radio, black clergy were largely marginalized from radio. Instead, they relied on other means to get their message out, teaming up with corporate titans of the phonograph industry to package and distribute their old-time gospel messages across the country. Their nationally marketed folk sermons received an enthusiastic welcome by consumers, at times even outselling top billing jazz and blues artists such as Bessie Smith and Ma Rainey.These phonograph preachers significantly shaped the development of black religion during the interwar period, playing a crucial role in establishing the contemporary religious practices of commodification, broadcasting, and celebrity. Yet, the fame and reach of these nationwide media ministries came at a price, as phonograph preachers became subject to the principles of corporate America.In Preaching on Wax, Lerone A. Martin offers the first full-length account of the oft-overlooked religious history of the phonograph industry. He explains why a critical mass of African American ministers teamed up with the major phonograph labels of the day, how and why black consumers eagerly purchased their religious records, and how this phonograph religion significantly contributed to the shaping of modern African American Christianity |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2020) |
| Beschreibung: | 1 online resource |
| ISBN: | 9780814707999 |
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Datensatz im Suchindex
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| author | Martin, Lerone A. |
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| discipline | Theologie / Religionswissenschaften |
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| index_date | 2024-07-03T15:08:32Z |
| indexdate | 2024-07-10T08:55:24Z |
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| isbn | 9780814707999 |
| language | English |
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| spelling | Martin, Lerone A. Verfasser aut Preaching on Wax The Phonograph and the Shaping of Modern African American Religion Lerone A. Martin New York, NY New York University Press [2014] © 2014 1 online resource txt rdacontent c rdamedia cr rdacarrier Religion, Race, and Ethnicity 5 Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2020) From 1925 to 1941, approximately one hundred African American clergymen teamed up with leading record labels such as Columbia, Paramount, Victor-RCA to record and sell their sermons on wax. While white clerics of the era, such as Aimee Semple McPherson and Charles Fuller, became religious entrepreneurs and celebrities through their pioneering use of radio, black clergy were largely marginalized from radio. Instead, they relied on other means to get their message out, teaming up with corporate titans of the phonograph industry to package and distribute their old-time gospel messages across the country. Their nationally marketed folk sermons received an enthusiastic welcome by consumers, at times even outselling top billing jazz and blues artists such as Bessie Smith and Ma Rainey.These phonograph preachers significantly shaped the development of black religion during the interwar period, playing a crucial role in establishing the contemporary religious practices of commodification, broadcasting, and celebrity. Yet, the fame and reach of these nationwide media ministries came at a price, as phonograph preachers became subject to the principles of corporate America.In Preaching on Wax, Lerone A. Martin offers the first full-length account of the oft-overlooked religious history of the phonograph industry. He explains why a critical mass of African American ministers teamed up with the major phonograph labels of the day, how and why black consumers eagerly purchased their religious records, and how this phonograph religion significantly contributed to the shaping of modern African American Christianity In English RELIGION / General bisacsh African Americans Religion Phonograph Radio broadcasting Religious aspects https://www.degruyter.com/isbn/9780814707999 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Martin, Lerone A. Preaching on Wax The Phonograph and the Shaping of Modern African American Religion RELIGION / General bisacsh African Americans Religion Phonograph Radio broadcasting Religious aspects |
| title | Preaching on Wax The Phonograph and the Shaping of Modern African American Religion |
| title_auth | Preaching on Wax The Phonograph and the Shaping of Modern African American Religion |
| title_exact_search | Preaching on Wax The Phonograph and the Shaping of Modern African American Religion |
| title_exact_search_txtP | Preaching on Wax The Phonograph and the Shaping of Modern African American Religion |
| title_full | Preaching on Wax The Phonograph and the Shaping of Modern African American Religion Lerone A. Martin |
| title_fullStr | Preaching on Wax The Phonograph and the Shaping of Modern African American Religion Lerone A. Martin |
| title_full_unstemmed | Preaching on Wax The Phonograph and the Shaping of Modern African American Religion Lerone A. Martin |
| title_short | Preaching on Wax |
| title_sort | preaching on wax the phonograph and the shaping of modern african american religion |
| title_sub | The Phonograph and the Shaping of Modern African American Religion |
| topic | RELIGION / General bisacsh African Americans Religion Phonograph Radio broadcasting Religious aspects |
| topic_facet | RELIGION / General African Americans Religion Phonograph Radio broadcasting Religious aspects |
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