Fashion marketing and communication: theory and practice across the fashion industry
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York
Routledge
2020
|
| Subjects: | |
| Online Access: | TUM01 |
| Item Description: | Includes bibliographical references and index Fashion marketing from a historical perspective : early days of advertising and consumerism -- Fashion promotion and public relations -- The marketing mix and communications tools -- Creating the marketing message : branding and marketing communications -- Social media, blogs and opinion-leaders : who is leading your opinion? -- Target market and segmentation -- Target marketing and the international consumer : coding and decoding brand messages -- Brand communication at the point-of-sale : sensory branding -- A critical look at advertising : brands selling hopes, dreams and objectification -- The future of fashion marketing : trends and opportunities |
| Physical Description: | 1 Online-Ressource Illustrationen |
| ISBN: | 9780429451591 0429451598 9780429837173 0429837178 9780429837159 0429837151 9780429837166 042983716X |
Staff View
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| 650 | 4 | |a Fashion merchandising | |
| 650 | 4 | |a Advertising / Fashion | |
| 650 | 4 | |a Clothing trade | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Branding (Marketing) | |
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| dewey-hundreds | 700 - The arts |
| dewey-ones | 746 - Textile arts |
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| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte Wirtschaftswissenschaften |
| discipline_str_mv | Kunstgeschichte Wirtschaftswissenschaften |
| format | Electronic eBook |
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| index_date | 2024-07-03T15:07:48Z |
| indexdate | 2024-07-10T08:55:19Z |
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| isbn | 9780429451591 0429451598 9780429837173 0429837178 9780429837159 0429837151 9780429837166 042983716X |
| language | English |
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| publishDate | 2020 |
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| publisher | Routledge |
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| spelling | Mitterfellner, Olga 1978- (DE-588)1200943430 aut Fashion marketing and communication theory and practice across the fashion industry Olga Mitterfellner London ; New York Routledge 2020 1 Online-Ressource Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Fashion marketing from a historical perspective : early days of advertising and consumerism -- Fashion promotion and public relations -- The marketing mix and communications tools -- Creating the marketing message : branding and marketing communications -- Social media, blogs and opinion-leaders : who is leading your opinion? -- Target market and segmentation -- Target marketing and the international consumer : coding and decoding brand messages -- Brand communication at the point-of-sale : sensory branding -- A critical look at advertising : brands selling hopes, dreams and objectification -- The future of fashion marketing : trends and opportunities Fashion merchandising Advertising / Fashion Clothing trade Communication in marketing Branding (Marketing) Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-32308-7 Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-32309-4 |
| spellingShingle | Mitterfellner, Olga 1978- Fashion marketing and communication theory and practice across the fashion industry Fashion merchandising Advertising / Fashion Clothing trade Communication in marketing Branding (Marketing) |
| title | Fashion marketing and communication theory and practice across the fashion industry |
| title_auth | Fashion marketing and communication theory and practice across the fashion industry |
| title_exact_search | Fashion marketing and communication theory and practice across the fashion industry |
| title_exact_search_txtP | Fashion marketing and communication theory and practice across the fashion industry |
| title_full | Fashion marketing and communication theory and practice across the fashion industry Olga Mitterfellner |
| title_fullStr | Fashion marketing and communication theory and practice across the fashion industry Olga Mitterfellner |
| title_full_unstemmed | Fashion marketing and communication theory and practice across the fashion industry Olga Mitterfellner |
| title_short | Fashion marketing and communication |
| title_sort | fashion marketing and communication theory and practice across the fashion industry |
| title_sub | theory and practice across the fashion industry |
| topic | Fashion merchandising Advertising / Fashion Clothing trade Communication in marketing Branding (Marketing) |
| topic_facet | Fashion merchandising Advertising / Fashion Clothing trade Communication in marketing Branding (Marketing) |
| work_keys_str_mv | AT mitterfellnerolga fashionmarketingandcommunicationtheoryandpracticeacrossthefashionindustry |