Fashion marketing and communication: theory and practice across the fashion industry
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Mitterfellner, Olga 1978- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London ; New York Routledge 2020
Schlagworte:
Online-Zugang:TUM01
Beschreibung:Includes bibliographical references and index
Fashion marketing from a historical perspective : early days of advertising and consumerism -- Fashion promotion and public relations -- The marketing mix and communications tools -- Creating the marketing message : branding and marketing communications -- Social media, blogs and opinion-leaders : who is leading your opinion? -- Target market and segmentation -- Target marketing and the international consumer : coding and decoding brand messages -- Brand communication at the point-of-sale : sensory branding -- A critical look at advertising : brands selling hopes, dreams and objectification -- The future of fashion marketing : trends and opportunities
Beschreibung:1 Online-Ressource Illustrationen
ISBN:9780429451591
0429451598
9780429837173
0429837178
9780429837159
0429837151
9780429837166
042983716X

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