Global brand management: a guide to developing, building and managing an international brand
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London, United Kingdom
Kogan Page
2020
|
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxx, 293 Seiten) illustrations |
| ISBN: | 9780749483616 074948361X |
Internformat
MARC
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| 100 | 1 | |a Minsky, Laurence |4 aut | |
| 245 | 1 | 0 | |a Global brand management |b a guide to developing, building and managing an international brand |c Laurence Minsky and Ilan Geva |
| 264 | 1 | |a London, United Kingdom |b Kogan Page |c 2020 | |
| 300 | |a 1 Online-Ressource (xxx, 293 Seiten) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a International business enterprises / Management | |
| 650 | 4 | |a Brand name products / Management | |
| 650 | 4 | |a Brand name products / Management / Case studies | |
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Datensatz im Suchindex
| _version_ | 1804181669030133760 |
|---|---|
| adam_txt | |
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| author | Minsky, Laurence Geva, Ilan |
| author_facet | Minsky, Laurence Geva, Ilan |
| author_role | aut aut |
| author_sort | Minsky, Laurence |
| author_variant | l m lm i g ig |
| building | Verbundindex |
| bvnumber | BV046840593 |
| classification_rvk | QP 624 |
| collection | ZDB-4-NLEBK |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| index_date | 2024-07-03T15:07:48Z |
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| institution | BVB |
| isbn | 9780749483616 074948361X |
| language | English |
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| spelling | Minsky, Laurence aut Global brand management a guide to developing, building and managing an international brand Laurence Minsky and Ilan Geva London, United Kingdom Kogan Page 2020 1 Online-Ressource (xxx, 293 Seiten) illustrations txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index International business enterprises / Management Brand name products / Management Brand name products / Management / Case studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Strategisches Management (DE-588)4124261-0 s Internationales Management (DE-588)4114040-0 s DE-604 Markenpolitik (DE-588)4144679-3 s Geva, Ilan aut Erscheint auch als Druck-Ausgabe 9780749483609 Erscheint auch als Druck-Ausgabe 0749483601 Erscheint auch als Druck-Ausgabe 9781789660401 Erscheint auch als Druck-Ausgabe 1789660408 Erscheint auch als Druck-Ausgabe 9780749483616 |
| spellingShingle | Minsky, Laurence Geva, Ilan Global brand management a guide to developing, building and managing an international brand International business enterprises / Management Brand name products / Management Brand name products / Management / Case studies Strategisches Management (DE-588)4124261-0 gnd Markenartikel (DE-588)4037584-5 gnd Internationales Management (DE-588)4114040-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037584-5 (DE-588)4114040-0 (DE-588)4144679-3 |
| title | Global brand management a guide to developing, building and managing an international brand |
| title_auth | Global brand management a guide to developing, building and managing an international brand |
| title_exact_search | Global brand management a guide to developing, building and managing an international brand |
| title_exact_search_txtP | Global brand management a guide to developing, building and managing an international brand |
| title_full | Global brand management a guide to developing, building and managing an international brand Laurence Minsky and Ilan Geva |
| title_fullStr | Global brand management a guide to developing, building and managing an international brand Laurence Minsky and Ilan Geva |
| title_full_unstemmed | Global brand management a guide to developing, building and managing an international brand Laurence Minsky and Ilan Geva |
| title_short | Global brand management |
| title_sort | global brand management a guide to developing building and managing an international brand |
| title_sub | a guide to developing, building and managing an international brand |
| topic | International business enterprises / Management Brand name products / Management Brand name products / Management / Case studies Strategisches Management (DE-588)4124261-0 gnd Markenartikel (DE-588)4037584-5 gnd Internationales Management (DE-588)4114040-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | International business enterprises / Management Brand name products / Management Brand name products / Management / Case studies Strategisches Management Markenartikel Internationales Management Markenpolitik |
| work_keys_str_mv | AT minskylaurence globalbrandmanagementaguidetodevelopingbuildingandmanaginganinternationalbrand AT gevailan globalbrandmanagementaguidetodevelopingbuildingandmanaginganinternationalbrand |