Contemporary issues in branding:
Gespeichert in:
Weitere Verfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2020
|
Schlagworte: | |
Online-Zugang: | TUM01 |
Beschreibung: | 1 Online-Ressource (xvi, 299 Seiten) |
ISBN: | 9780429429156 9780429769122 9780429769139 9780429769115 |
Internformat
MARC
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336 | |b txt |2 rdacontent | ||
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650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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author2 | Foroudi, Pantea 1974- Palazzo, Maria 1981- |
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author_GND | (DE-588)1202862934 (DE-588)1227871317 |
author_facet | Foroudi, Pantea 1974- Palazzo, Maria 1981- |
building | Verbundindex |
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dewey-ones | 658 - General management |
dewey-raw | 658.8/27 |
dewey-search | 658.8/27 |
dewey-sort | 3658.8 227 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Electronic eBook |
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illustrated | Not Illustrated |
index_date | 2024-07-03T15:07:45Z |
indexdate | 2024-07-10T08:55:19Z |
institution | BVB |
isbn | 9780429429156 9780429769122 9780429769139 9780429769115 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032249287 |
oclc_num | 1193303720 |
open_access_boolean | |
owner | DE-91 DE-BY-TUM |
owner_facet | DE-91 DE-BY-TUM |
physical | 1 Online-Ressource (xvi, 299 Seiten) |
psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_Kauf |
publishDate | 2020 |
publishDateSearch | 2020 |
publishDateSort | 2020 |
publisher | Routledge, Taylor & Francis Group |
record_format | marc |
spelling | Contemporary issues in branding edited by Pantea Foroudi and Maria Palazzo London Routledge, Taylor & Francis Group 2020 1 Online-Ressource (xvi, 299 Seiten) txt rdacontent c rdamedia cr rdacarrier Branding (Marketing) Marketing channels Foroudi, Pantea 1974- (DE-588)1202862934 edt Palazzo, Maria 1981- (DE-588)1227871317 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-36853-8 Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-36854-5 |
spellingShingle | Contemporary issues in branding Branding (Marketing) Marketing channels |
title | Contemporary issues in branding |
title_auth | Contemporary issues in branding |
title_exact_search | Contemporary issues in branding |
title_exact_search_txtP | Contemporary issues in branding |
title_full | Contemporary issues in branding edited by Pantea Foroudi and Maria Palazzo |
title_fullStr | Contemporary issues in branding edited by Pantea Foroudi and Maria Palazzo |
title_full_unstemmed | Contemporary issues in branding edited by Pantea Foroudi and Maria Palazzo |
title_short | Contemporary issues in branding |
title_sort | contemporary issues in branding |
topic | Branding (Marketing) Marketing channels |
topic_facet | Branding (Marketing) Marketing channels |
work_keys_str_mv | AT foroudipantea contemporaryissuesinbranding AT palazzomaria contemporaryissuesinbranding |