The regulation of social media influencers:
In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is t...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
2020
|
| Schriftenreihe: | Elgar law, technology and society
|
| Schlagworte: | |
| Zusammenfassung: | In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing. |
| Beschreibung: | xiii, 326 Seiten Illustrationen |
| ISBN: | 9781788978279 |
Internformat
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Datensatz im Suchindex
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| spelling | The regulation of social media influencers edited by Catalina Goanta, Sofia Ranchordás Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing 2020 xiii, 326 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Elgar law, technology and society In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing. Marketing (DE-588)4037589-4 gnd rswk-swf Regulierung (DE-588)4201190-5 gnd rswk-swf Wettbewerbsrecht (DE-588)4121924-7 gnd rswk-swf Influencer (DE-588)1164030825 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Ethik (DE-588)4015602-3 gnd rswk-swf Social media / Law and legislation Social media / Moral and ethical aspects (DE-588)4143413-4 Aufsatzsammlung gnd-content Social Media (DE-588)4639271-3 s Influencer (DE-588)1164030825 s Marketing (DE-588)4037589-4 s Regulierung (DE-588)4201190-5 s Wettbewerbsrecht (DE-588)4121924-7 s Ethik (DE-588)4015602-3 s DE-604 Goanța, Cătălina (DE-588)1131198867 edt Ranchordás, Sofia 1985- (DE-588)1070320498 edt Erscheint auch als Online-Ausgabe 978-1-78897-828-6 |
| spellingShingle | The regulation of social media influencers Marketing (DE-588)4037589-4 gnd Regulierung (DE-588)4201190-5 gnd Wettbewerbsrecht (DE-588)4121924-7 gnd Influencer (DE-588)1164030825 gnd Social Media (DE-588)4639271-3 gnd Ethik (DE-588)4015602-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4201190-5 (DE-588)4121924-7 (DE-588)1164030825 (DE-588)4639271-3 (DE-588)4015602-3 (DE-588)4143413-4 |
| title | The regulation of social media influencers |
| title_auth | The regulation of social media influencers |
| title_exact_search | The regulation of social media influencers |
| title_exact_search_txtP | The regulation of social media influencers |
| title_full | The regulation of social media influencers edited by Catalina Goanta, Sofia Ranchordás |
| title_fullStr | The regulation of social media influencers edited by Catalina Goanta, Sofia Ranchordás |
| title_full_unstemmed | The regulation of social media influencers edited by Catalina Goanta, Sofia Ranchordás |
| title_short | The regulation of social media influencers |
| title_sort | the regulation of social media influencers |
| topic | Marketing (DE-588)4037589-4 gnd Regulierung (DE-588)4201190-5 gnd Wettbewerbsrecht (DE-588)4121924-7 gnd Influencer (DE-588)1164030825 gnd Social Media (DE-588)4639271-3 gnd Ethik (DE-588)4015602-3 gnd |
| topic_facet | Marketing Regulierung Wettbewerbsrecht Influencer Social Media Ethik Aufsatzsammlung |
| work_keys_str_mv | AT goantacatalina theregulationofsocialmediainfluencers AT ranchordassofia theregulationofsocialmediainfluencers |