Digitalization in the luxury fashion industry: strategic branding for millennial consumers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2020
Cham Springer International Publishing |
| Schriftenreihe: | Palgrave Advances in Luxury
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAN01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (ix, 249 Seiten) Illustrationen |
| ISBN: | 9783030488109 |
| ISSN: | 2662-1061 |
| DOI: | 10.1007/978-3-030-48810-9 |
Internformat
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Datensatz im Suchindex
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| author | Cabigiosu, Anna ca. 20. Jh |
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| author_role | aut |
| author_sort | Cabigiosu, Anna ca. 20. Jh |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| id | DE-604.BV046835294 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:06:14Z |
| indexdate | 2024-08-01T15:29:12Z |
| institution | BVB |
| isbn | 9783030488109 |
| issn | 2662-1061 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032244380 |
| oclc_num | 1199747761 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-B170 DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-B170 DE-11 |
| physical | 1 Online-Ressource (ix, 249 Seiten) Illustrationen |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2020 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| series2 | Palgrave Advances in Luxury |
| spellingShingle | Cabigiosu, Anna ca. 20. Jh Digitalization in the luxury fashion industry strategic branding for millennial consumers Marketing Industries Consumer Behavior Business and Management, general Motivation research (Marketing) Business Management science Luxusgut (DE-588)4192138-0 gnd Online-Marketing (DE-588)7706419-7 gnd Modebranche (DE-588)4123782-1 gnd Markenpolitik (DE-588)4144679-3 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd Kleidung (DE-588)4031011-5 gnd Luxusware (DE-588)4192135-5 gnd |
| subject_GND | (DE-588)4192138-0 (DE-588)7706419-7 (DE-588)4123782-1 (DE-588)4144679-3 (DE-588)4005382-9 (DE-588)4031011-5 (DE-588)4192135-5 |
| title | Digitalization in the luxury fashion industry strategic branding for millennial consumers |
| title_auth | Digitalization in the luxury fashion industry strategic branding for millennial consumers |
| title_exact_search | Digitalization in the luxury fashion industry strategic branding for millennial consumers |
| title_exact_search_txtP | Digitalization in the luxury fashion industry strategic branding for millennial consumers |
| title_full | Digitalization in the luxury fashion industry strategic branding for millennial consumers Anna Cabigiosu |
| title_fullStr | Digitalization in the luxury fashion industry strategic branding for millennial consumers Anna Cabigiosu |
| title_full_unstemmed | Digitalization in the luxury fashion industry strategic branding for millennial consumers Anna Cabigiosu |
| title_short | Digitalization in the luxury fashion industry |
| title_sort | digitalization in the luxury fashion industry strategic branding for millennial consumers |
| title_sub | strategic branding for millennial consumers |
| topic | Marketing Industries Consumer Behavior Business and Management, general Motivation research (Marketing) Business Management science Luxusgut (DE-588)4192138-0 gnd Online-Marketing (DE-588)7706419-7 gnd Modebranche (DE-588)4123782-1 gnd Markenpolitik (DE-588)4144679-3 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd Kleidung (DE-588)4031011-5 gnd Luxusware (DE-588)4192135-5 gnd |
| topic_facet | Marketing Industries Consumer Behavior Business and Management, general Motivation research (Marketing) Business Management science Luxusgut Online-Marketing Modebranche Markenpolitik Bekleidungsindustrie Kleidung Luxusware |
| url | https://doi.org/10.1007/978-3-030-48810-9 |
| work_keys_str_mv | AT cabigiosuanna digitalizationintheluxuryfashionindustrystrategicbrandingformillennialconsumers |