The economic effects of advertising:
Gespeichert in:
1. Verfasser: | |
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Format: | Artikel |
Sprache: | English |
Veröffentlicht: |
1960
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Beschreibung: | Part. Control and support of mass communications |
Internformat
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100 | 1 | |a Borden, Neil H. |0 (DE-588)170316386 |4 aut | |
245 | 1 | 0 | |a The economic effects of advertising |c by Neil H. Borden |
264 | 1 | |c 1960 | |
336 | |b txt |2 rdacontent | ||
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338 | |b nc |2 rdacarrier | ||
500 | |a Part. Control and support of mass communications | ||
773 | 1 | 8 | |g pages:251-295 |
773 | 0 | 8 | |t Mass communications / Selected and ed. by Wilbur Schramm |b 2. ed. |d Urbana, Ill., 1960 |g Seiten 251-295 |k Illini books ; 62 |w (DE-604)BV002946743 |
999 | |a oai:aleph.bib-bvb.de:BVB01-032243175 | ||
941 | |s 251-295 |
Datensatz im Suchindex
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spelling | Borden, Neil H. (DE-588)170316386 aut The economic effects of advertising by Neil H. Borden 1960 txt rdacontent n rdamedia nc rdacarrier Part. Control and support of mass communications pages:251-295 Mass communications / Selected and ed. by Wilbur Schramm 2. ed. Urbana, Ill., 1960 Seiten 251-295 Illini books ; 62 (DE-604)BV002946743 |
spellingShingle | Borden, Neil H. The economic effects of advertising |
title | The economic effects of advertising |
title_auth | The economic effects of advertising |
title_exact_search | The economic effects of advertising |
title_exact_search_txtP | The economic effects of advertising |
title_full | The economic effects of advertising by Neil H. Borden |
title_fullStr | The economic effects of advertising by Neil H. Borden |
title_full_unstemmed | The economic effects of advertising by Neil H. Borden |
title_short | The economic effects of advertising |
title_sort | the economic effects of advertising |
work_keys_str_mv | AT bordenneilh theeconomiceffectsofadvertising |