Selling 'em by the Sack: White Castle and the Creation of American Food
In the wake of World War I, the hamburger was still considered a disreputable and undesirable food. Yet by 1930 Americans in every corner of the country accepted the hamburger as a mainstream meal and eventually made it a staple of their diet. The quintessential "American" food, hamburgers...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
New York University Press
[1997]
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| Schlagworte: | |
| Online-Zugang: | FAW01 FHA01 FKE01 FLA01 UPA01 UBG01 FAB01 FCO01 Volltext |
| Zusammenfassung: | In the wake of World War I, the hamburger was still considered a disreputable and undesirable food. Yet by 1930 Americans in every corner of the country accepted the hamburger as a mainstream meal and eventually made it a staple of their diet. The quintessential "American" food, hamburgers have by now spread to almost every country and culture in the world. But how did this fast food icon come to occupy so quickly such a singular role in American mass culture? In Selling ‘em By the Sack, David Gerard Hogan traces the history of the hamburger's rise as a distinctive American culinary and ethnic symbol through the prism of one of its earliest promoters. The first to market both the hamburger and the "to go" carry-out style to American consumers, White Castle quickly established itself as a cornerstone of the fast food industry. Its founder, Billy Ingram, shrewdly marketed his hamburgers in large quantities at five cents a piece, telling his customers to "Buy'em by the Sack." The years following World War II saw the rise of great franchised chains such as McDonald's, which challenged and ultimately overshadowed the company that Billy Ingram founded. Yet White Castle stands as a charismatic pioneer in one of America's most formidable industries, a company that drastically changed American eating patterns, and hence, American life. It could be argued that what Henry Ford did for the car and transportation, Billy Ingram did for the hamburger and eating |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jun 2020) |
| Beschreibung: | 1 online resource |
| ISBN: | 9780814744529 |
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| 520 | |a In the wake of World War I, the hamburger was still considered a disreputable and undesirable food. Yet by 1930 Americans in every corner of the country accepted the hamburger as a mainstream meal and eventually made it a staple of their diet. The quintessential "American" food, hamburgers have by now spread to almost every country and culture in the world. But how did this fast food icon come to occupy so quickly such a singular role in American mass culture? In Selling ‘em By the Sack, David Gerard Hogan traces the history of the hamburger's rise as a distinctive American culinary and ethnic symbol through the prism of one of its earliest promoters. The first to market both the hamburger and the "to go" carry-out style to American consumers, White Castle quickly established itself as a cornerstone of the fast food industry. Its founder, Billy Ingram, shrewdly marketed his hamburgers in large quantities at five cents a piece, telling his customers to "Buy'em by the Sack." The years following World War II saw the rise of great franchised chains such as McDonald's, which challenged and ultimately overshadowed the company that Billy Ingram founded. Yet White Castle stands as a charismatic pioneer in one of America's most formidable industries, a company that drastically changed American eating patterns, and hence, American life. It could be argued that what Henry Ford did for the car and transportation, Billy Ingram did for the hamburger and eating | ||
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| spelling | Hogan, David G. Verfasser aut Selling 'em by the Sack White Castle and the Creation of American Food David G. Hogan New York, NY New York University Press [1997] © 1997 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jun 2020) In the wake of World War I, the hamburger was still considered a disreputable and undesirable food. Yet by 1930 Americans in every corner of the country accepted the hamburger as a mainstream meal and eventually made it a staple of their diet. The quintessential "American" food, hamburgers have by now spread to almost every country and culture in the world. But how did this fast food icon come to occupy so quickly such a singular role in American mass culture? In Selling ‘em By the Sack, David Gerard Hogan traces the history of the hamburger's rise as a distinctive American culinary and ethnic symbol through the prism of one of its earliest promoters. The first to market both the hamburger and the "to go" carry-out style to American consumers, White Castle quickly established itself as a cornerstone of the fast food industry. Its founder, Billy Ingram, shrewdly marketed his hamburgers in large quantities at five cents a piece, telling his customers to "Buy'em by the Sack." The years following World War II saw the rise of great franchised chains such as McDonald's, which challenged and ultimately overshadowed the company that Billy Ingram founded. Yet White Castle stands as a charismatic pioneer in one of America's most formidable industries, a company that drastically changed American eating patterns, and hence, American life. It could be argued that what Henry Ford did for the car and transportation, Billy Ingram did for the hamburger and eating In English BUSINESS & ECONOMICS / Interest bisacsh Restaurateurs United States https://www.degruyter.com/isbn/9780814744529 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hogan, David G. Selling 'em by the Sack White Castle and the Creation of American Food BUSINESS & ECONOMICS / Interest bisacsh Restaurateurs United States |
| title | Selling 'em by the Sack White Castle and the Creation of American Food |
| title_auth | Selling 'em by the Sack White Castle and the Creation of American Food |
| title_exact_search | Selling 'em by the Sack White Castle and the Creation of American Food |
| title_exact_search_txtP | Selling 'em by the Sack White Castle and the Creation of American Food |
| title_full | Selling 'em by the Sack White Castle and the Creation of American Food David G. Hogan |
| title_fullStr | Selling 'em by the Sack White Castle and the Creation of American Food David G. Hogan |
| title_full_unstemmed | Selling 'em by the Sack White Castle and the Creation of American Food David G. Hogan |
| title_short | Selling 'em by the Sack |
| title_sort | selling em by the sack white castle and the creation of american food |
| title_sub | White Castle and the Creation of American Food |
| topic | BUSINESS & ECONOMICS / Interest bisacsh Restaurateurs United States |
| topic_facet | BUSINESS & ECONOMICS / Interest Restaurateurs United States |
| url | https://www.degruyter.com/isbn/9780814744529 |
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