The Routledge handbook of tourism experience management and marketing:
"The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co - creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interd...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2020
|
| Schriftenreihe: | Routledge international handbooks
|
| Schlagworte: | |
| Online-Zugang: | BFE01 BSB01 EUV01 FHD01 FKE01 UEI01 Volltext |
| Zusammenfassung: | "The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co - creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist's behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries" |
| Beschreibung: | 1 Online-Ressource (xxxiv, 618 Seiten) Illustrationen, Diagramme |
| ISBN: | 9780429203916 9780429512315 9780429515743 |
| DOI: | 10.4324/9780429203916 |
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Datensatz im Suchindex
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| dewey-full | 910.68 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.68 |
| dewey-search | 910.68 |
| dewey-sort | 3910.68 |
| dewey-tens | 910 - Geography and travel |
| discipline | Soziologie Wirtschaftswissenschaften Geographie |
| discipline_str_mv | Soziologie Wirtschaftswissenschaften Geographie |
| doi_str_mv | 10.4324/9780429203916 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T15:03:20Z |
| indexdate | 2024-07-10T08:54:53Z |
| institution | BVB |
| isbn | 9780429203916 9780429512315 9780429515743 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032233314 |
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| owner_facet | DE-12 DE-1050 DE-824 DE-859 DE-521 DE-Eb1 |
| physical | 1 Online-Ressource (xxxiv, 618 Seiten) Illustrationen, Diagramme |
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| publishDate | 2020 |
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| publisher | Routledge, Taylor & Francis Group |
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| spelling | The Routledge handbook of tourism experience management and marketing edited by Saurabh Kumar Dixit Tourism experience management and marketing Handbook of tourism experience management and marketing London ; New York Routledge, Taylor & Francis Group 2020 1 Online-Ressource (xxxiv, 618 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Routledge international handbooks "The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co - creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist's behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries" BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism / bisacsh Tourism / Management Tourism / Marketing Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Reisender (DE-588)4177613-6 gnd rswk-swf Erwartung (DE-588)4015434-8 gnd rswk-swf Reiseverhalten (DE-588)4229526-9 gnd rswk-swf Tourismusmarketing (DE-588)102470968X gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Reisender (DE-588)4177613-6 s Erwartung (DE-588)4015434-8 s Reiseverhalten (DE-588)4229526-9 s Tourismusmarketing (DE-588)102470968X s Erlebnismarketing (DE-588)4318118-1 s DE-604 Dixit, Saurabh Kumar 1979- (DE-588)1150679182 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-0-367-19678-3 https://doi.org/10.4324/9780429203916 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The Routledge handbook of tourism experience management and marketing BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism / bisacsh Tourism / Management Tourism / Marketing Erlebnismarketing (DE-588)4318118-1 gnd Reisender (DE-588)4177613-6 gnd Erwartung (DE-588)4015434-8 gnd Reiseverhalten (DE-588)4229526-9 gnd Tourismusmarketing (DE-588)102470968X gnd |
| subject_GND | (DE-588)4318118-1 (DE-588)4177613-6 (DE-588)4015434-8 (DE-588)4229526-9 (DE-588)102470968X (DE-588)4143413-4 |
| title | The Routledge handbook of tourism experience management and marketing |
| title_alt | Tourism experience management and marketing Handbook of tourism experience management and marketing |
| title_auth | The Routledge handbook of tourism experience management and marketing |
| title_exact_search | The Routledge handbook of tourism experience management and marketing |
| title_exact_search_txtP | The Routledge handbook of tourism experience management and marketing |
| title_full | The Routledge handbook of tourism experience management and marketing edited by Saurabh Kumar Dixit |
| title_fullStr | The Routledge handbook of tourism experience management and marketing edited by Saurabh Kumar Dixit |
| title_full_unstemmed | The Routledge handbook of tourism experience management and marketing edited by Saurabh Kumar Dixit |
| title_short | The Routledge handbook of tourism experience management and marketing |
| title_sort | the routledge handbook of tourism experience management and marketing |
| topic | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism / bisacsh Tourism / Management Tourism / Marketing Erlebnismarketing (DE-588)4318118-1 gnd Reisender (DE-588)4177613-6 gnd Erwartung (DE-588)4015434-8 gnd Reiseverhalten (DE-588)4229526-9 gnd Tourismusmarketing (DE-588)102470968X gnd |
| topic_facet | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism / bisacsh Tourism / Management Tourism / Marketing Erlebnismarketing Reisender Erwartung Reiseverhalten Tourismusmarketing Aufsatzsammlung |
| url | https://doi.org/10.4324/9780429203916 |
| work_keys_str_mv | AT dixitsaurabhkumar theroutledgehandbookoftourismexperiencemanagementandmarketing AT dixitsaurabhkumar tourismexperiencemanagementandmarketing AT dixitsaurabhkumar handbookoftourismexperiencemanagementandmarketing |