Verfügbarkeit: Mau - MC24 :: THWS Bibkatalog

Mau - MC24: Bruce Mau's 24 principles for designing massive change in your life and work

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Bibliographische Detailangaben
1. Verfasser:	Mau, Bruce 1959- (VerfasserIn)
Weitere Verfasser:	Ward, Jon (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London Phaidon 2020
Schlagworte:	Mau, Bruce > 1959- Grafikdesign Bildband
Online-Zugang:	Inhaltstext Inhaltsverzeichnis
Beschreibung:	511 Seiten Illustrationen 24.5 cm x 21 cm
ISBN:	9781838660505 183866050X

Internformat

MARC


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245	1	0	\|a Mau - MC24 \|b Bruce Mau's 24 principles for designing massive change in your life and work \|c edited by Jon Ward
246	1	3	\|a MC24
264		1	\|a London \|b Phaidon \|c 2020
300			\|a 511 Seiten \|b Illustrationen \|c 24.5 cm x 21 cm
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Datensatz im Suchindex

_version_	1805075363940794368
adam_text	SLUB 41 INSPIRATION IS THE FOUNDATION OF DESIGN* WITHOUT IT, NOTHING HAPPENS 43 DESIGN IS LEADERSHIP: A METHODOLOGY FOR INSPIRING ACTION 45 WE ALL HAVE THE POWER TO INSPIRE, IF WE DO WHAT IT TAKES 47 THE MANIFESTO OFFERS LEADERS A POWERFUL TECHNIQUE FOR CREATING INSPIRATION 48 THE MAKING OF AN INCOMPLETE MANIFESTO 50 THE MASSIVE CHANGE PROJECT 62 DESIGN FOR THE WELFARE OF ALL OF LIFE 65 WRITE YOUR PERSONAL MANIFESTO . IN THE NEXT THREE MINUTES 69 TO UNDERTAKE THE CHALLENGES WE FACE TODAY, WE HAVE NO CHOICE BUT TO BE OPTIMISTIC 71 DESIGN IS OPTIMISM IN ACTION 73 THE WORLD IS BECOMING A BETTER PLACE (SLOWLY) 75 TO ENGAGE THE FUTURE, WE MUST FACE THE FACTS OF HUMAN PROGRESS 77 FACT-BASED OPTIMISM IS NOT UTOPIAN 79 EVEN OUR GREATEST PROBLEMS ARE OFFSET BY NEW OPPORTUNITIES 81 WE MUST BE CRITICAL, NOT CYNICAL 82 AN INTERVIEW WITH DAVID BYRNE 83 SOLVING THE PROBLEMS OF COMPLEXITY REQUIRES US TO MOVE FORWARD, NOT BACKWARD 84 AN INTERVIEW WITH KENT MARTINUSSEN Q AND IUAUZE ELIEVING 90 THE BIGGEST PROBLEMS CREATE THE BIGGEST OPPORTUNITIES 91 THE BOTTOM OF THE PYRAMID IS RICH IN POSSIBILITY 93 CASE STUDY # 1: THE ARAVIND EYE CARE SYSTEM 95 CASE STUDY #2: IBOT, THE STAIR-CLIMBING WHEELCHAIR 97 CASE STUDY #3: JAIPUR RUGS 98 AN INTERVIEW WITH EMILIO MENDEZ 112 THE MAYAN RITUAL 117 CHANGE CANAND MUSTBE QUANTIFIED 119 ACCORDING TO EDWARD TUFTE, "ABOVE ALL ELSE, SHOW THE DATA" 121 DESIGN IS A JOURNEY FROM DATA, THROUGH ANALYSIS, TO SOLUTION AND IMPACT 123 SEEING IS BELIEVING: VISUALIZATION MAKES DATA ACCESSIBLE TO EVERYONE 125 DESIGNING THE INVISIBLE MEANS DESIGNING THE NUMBERS 127 INCREASINGLY, QUALITATIVE INFORMATION CAN BE BOTH QUANTIFIED AND VISUALIZED 128 DATA WILL HELP US BY JONATHAN HARRIS 131 QUANTIFY AND VISUALIZE YOUR OWN LIFE UBLE UBLE 135 WE ARE NOT THE MASTERS OF NATURE: WE ARE ITS STEWARDS 137 THIS CHANGES EVERYTHING: A NEW COPERNICAN REVOLUTION 139 WE MUST UNDERSTAND THAT LIFE IS A CONSTANT EXPERIMENT 141 WHAT WE THOUGHT WE OWNED IS ALMOST IDENTICAL TO US 143 OUR VIEW OF OUR PLACE IN NATURE HAS MATERIAL CONSEQUENCES 145 DESIGN IS ALSO PART OF NATURE 147 FOR THE FIRST TIME, WE MUST CONSIDER THE WELFARE OF ALL OF LIFE ON THE PLANET 148 CASE STUDY: BIOMUSEO, THE WORLD'S FIRST MUSEUM OF BIODIVERSITY 157 ISLANDS OF INTELLIGENCE IN A SEA OF STUPIDITY 164 HUMAN CAPACITY X HUMAN QUANTITY = MASSIVE CHANGE 165 CAPACITY GROWTH HAS BEEN CONSISTENTLY ACCELERATING THROUGHOUT HISTORY 166 POPULATION GROWTH = TALENT GROWTH 167 THE POWER DOUBLE DOUBLE REQUIRES UNIVERSAL ACCESS 168 TECHNOLOGY ALONE DOES NOT PRODUCE THE POWER DOUBLE DOUBLE 169 THE POWER DOUBLE DOUBLE APPLIES GLOBALLY AND LOCALLY 172 INDIVIDUAL CONSUMPTION X POPULATION GROWTH = MASSIVE IMPACT 173 THERE IS NO WAY TO REVERSE THE GLOBAL DEMAND FOR A BETTER LIFE 174 WE WON'T GET OUT OF THIS ALIVE IF WE GO IT ALONE 175 THE PUBLIC WILL INCREASINGLY DEMAND SUSTAINABILITY 177 MASSIVE CHALLENGE CREATES MASSIVE OPPORTUNITY FOREVER DESIGN FOR PERPETUITY DESIGN YOUR 181 THINK LONG TERM, AND PUT LIFE AT THE CENTER 182 TECHNOLOGY ENABLES US TO DO MORE WITH LESS 183 WE MUST DESIGN FOR PERPETUITYNOT JUST SUSTAINABILITY 184 DESIGNING FOR PERPETUITY MEANS DESIGNING FOR "NET POSITIVE": SOLUTIONS THAT PRODUCE LIFE 185 NATURE IS RICH IN MODELS OF DESIGNING FOR PERPETUITY 186 CASE STUDY: EMECO. FIRSTLY; LET'S MAKE THINGS THAT LAST: AN INTERVIEW WITH GREGG BUCHBINDER, CEO 194 WHEN WE "RUN THE NUMBERS/' WE CAN PROJECT WHAT WE ARE DOING INTO THE FUTURE 195 TWO LETTERS TO A CHILD OF THE FUTURE 198 DESIGNERS ALLOCATE RESOURCESTHEREFORE, DESIGN IS THE ECONOMY 199 DESIGNING THE CULTURE IS DESIGNING THE ECONOMY: AN INTERVIEW WITH ZITA COBB 200 MONEY IS A DESIGN TOOL: YOU CAN SKETCH WITH MONEY 202 THE OLD WAY ISOLATES DISCRETE PROBLEMS, KEEPING THEM APART FROM THE TOTAL ECONOMY 204 THE OLD WAY SEPARATES INPUT FROM OUTPUT, AND PRODUCT FROM WASTE 206 THE NEW WAY OF DESIGN ENGAGES A TOTAL ECOLOGY OF INPUTS AND OUTPUTS 208 DESIGNING THE SOURCING OPTIMIZES THE PRODUCT AND THE ECONOMY 213 DESIGN ECONOMIES ARE REGIONS OF LIFE EXPERIENCE TRANSFORMED BY APPLIED DESIGN EVERYBODY LETSFAIL! LIKEYOU ARE LOSTIN THE FOREST 217 SKETCHING IS THE CHEAPEST WAY TO CHANGE THE WORLD 219 START FROM THE PLACE OF NOT KNOWING 221 PROTOTYPES ARE SKETCHES 223 FAIL FASTER: THE HEART OF DESIGN IS LEARNING 225 SKETCHING IS A PRACTICE; ITERATION FREES YOU FROM PERFECTION 227 SKETCHING: EVERYONE CAN DO IT 228 HERE'S HOW TO SKETCH 232 BEING LOST IN THE FOREST IS A FEELING AND A MIND-SET 235 PURPOSE-DRIVEN, EXPERIENCE-BASED, ENTREPRENEURIAL LEARNING 236 PROCESS YOUR ENVIRONMENT LIKE YOUR LIFE DEPENDS ON IT 237 DESIGNERS ARE ENTREPRENEURS, AND ENTREPRENEURS ARE DESIGNERS 239 THIS ONE METHOD HAS LIMITLESS APPLICATIONS 240 THE POWER OF THE LOST-IN-THE-FOREST METHOD 245 EVERYTHING WE DESIGN DEMANDS THE SYNTHESIS OF ART AND SCIENCE 247 WHOLE-BRAIN CREATIVITY IS A TALENT AND A SKILL 249 DESIGN DEMANDS WHOLE-BRAIN THINKING 251 TO CREATE MASSIVE CHANGE, WE MUST CHANGE OUR BRAINS 253 BUILD RENAISSANCE TEAMS TO ACHIEVE MAXIMUM BRAIN BALANCE 255 DESIGN AS A PRACTICE OF WHOLE-BRAIN EDUCATION 256 IT'S (NEVER) TOO LATE 257 THE GREAT INTERSECTION 258 DESIGN IS THE ART OF SCIENCE COMPET WITH BEAUTY 262 BEAUTY NOW! CREATE BEAUTY TO COMPETE IN A WORLD OF QUANTIFICATION 263 BEAUTY FOR ALL: THE FUNDAMENTALS THAT EVERYONE CAN LEARN 290 BEAUTY NOW: SPECIAL EXTRA MYSTERIOUS MAGICAL IMMEASURABLE 294 PROSPERITY FOR ALL: HEADLINE EXHIBITION AT EDIT (EXPO FOR DESIGN INNOVATION AND TECHNOLOGY), TORONTO, 2017 DESIGN FOR RISE ABOVE THE NOISE 303 WE LIVE THE LIFE WE DESIGN 305 TO DESIGN FOR ALL THE SENSES, START BY CLOSING YOUR EYES 307 DESIGN THE SOUND FOR EMOTIONAL IMPACT 309 DESIGN FOR THE SENSE OF TIME 311 DESIGN FOR OUR ANIMAL SENSE OF SMELL 313 DESIGN FOR TASTE TO MAXIMIZE THE SENSE OF CONNECTION 315 DESIGN FOR THE SENSE OF TOUCH AND MOVEMENT 317 ORCHESTRATION IS THE BIG IDEA, THE CHALLENGE, AND THE PRACTICE 319 DESIGN THE FULL BANDWIDTH OF THE MEDIUM OF LIVE 323 FOCUS YOUR MIND AND RESOURCES TO RISE ABOVE THE DIN OF COMPETITION 325 SIGNAL VS. NOISE? YOU CAN MEASURE THE RELATIONSHIP 327 ARE YOU ADDING SIGNAL OR NOISE? 329 HUBBUB: THERE IS MORE AND MORE NOISE 330 THE POWER OF NOISE 331 ABOVE THE NOISE, YOU CAN BE HEARD AND SEEN FROM A LONG WAY OFF 333 THERE ARE ONLY TWO WAYS TO GET ABOVE THE DIN 335 FIND ONE THING TO DOAND TAKE IT TO EXTREMES DESIGN TIME OFYOUF LIFE DESIGN THE DIFFERENCE NOT THE BJEC 339 TIME IS THE NEGLECTED BUSINESS OF DESIGN 341 TIME HAS BECOME THE ULTIMATE SOURCE OF VALUE 343 DESIGNING THE STORY GIVES MEANING TO TIME 344 THE HISTORY OF DESIGNING TIME: FROM MAREY AND MUYBRIDGE TO THE MATRIX 354 DESIGNING THE TIME FROM STREET TO SEAT 355 FOR THE TIME OF YOUR LIFE PRACTICE THE GENEROSITY OF SELFISHNESS 359 WHATEVER YOU CREATE BECOMES INVISIBLE OVER TIME 361 LIKE NO ONE ELSE, BOWIE UNDERSTOOD THE LIFESPAN OF HIS OWN IDENTITY 363 THE DIFFERENCE CURVE DESCRIBES A UNIVERSAL LAW 365 BEWARE THE SINGLE ITERATION 367 TO MASTER THE DIFFERENCE CURVE, YOU MUST DESIGN THE DELTA 369 DESIGNING THE OBJECT IS NOT ENOUGH: DESIGN THE DIFFERENCE SEQUENCE 371 100 LOGOS. 1,000 COLORS THE PLATFORM FOR DESIGN SCALE FOR IMPACT 375 THE REAL DESIGN IS A METADESIGNA PLATFORM FOR CONTINUOUS IMPROVEMENT 377 THE PLATFORM CREATES A CIRCLE OF LEARNING THROUGH ITERATIVE DESIGN 379 THE AUTOMOBILE INDUSTRY IS A SINISTER MODEL OF THE PLATFORM FOR CONSTANT DESIGN 381 CITIES ARE URBAN PLATFORMSAND THE GREATEST DESIGN ACCOMPLISHMENT OF HUMAN SOCIETY 383 FREEDOM WITHIN A FRAMEWORK DRIVES CONTINUOUS INNOVATION 385 NEW MEDIA PLATFORMS PROVIDE CREATIVE FREEDOM WITHIN A FRAMEWORK OF RULES 386 FREEDOM IN A FRAMEWORKAN EQUATION OF CONSTANTS AND VARIABLES 387 A ROBUST PLATFORM ENABLES MORE PARTICIPANTS TO CONTRIBUTE CREATIVELY 391 THINK IN BILLIONS 393 OUR NEW PROBLEMS ARE THE PROBLEMS OF SUCCESS 395 THE RICH AND THE POOR ARE ALL MIXED UP 397 WE HAVE BEEN WARNEDAND WARNED AGAIN 399 WAS MALTHUS WRONGOR MERELY PREMATURE? 401 THE POPULATION CHALLENGE ITSELF IS THE MEASURE OF THE OPPORTUNITY 403 WHEN WE SCALE FOR IMPACT, WE DISCOVER THAT EVERYTHING MATTERS 405 THE CASE OF COKE DESIGN THE INVISIBLE THENEW NORMAL 409 THE REALITY OF INTERNAL COMBUSTION IS INVISIBLE 411 OUR ASSUMPTIONS ABOUT DESIGN HAVE BEEN WRONG: DESIGN IS NOT PRIMARILY VISUAL 413 TO DESIGN THE INVISIBLE, WE MUST RECOVER THE UNITY OF FUNCTION AND FORM 415 THE NEW CHALLENGE OF INVISIBLE DESIGN CREATES A MAJOR OPPORTUNITY 417 DESIGN IS NOT A STATE: IT'S A FLOW 419 FORGET THE STYLING: THE DESIGN OF YOUR CAR IS OUT OF SIGHT 421 OUR WORLD IS RICH IN STUNNING EXAMPLES OF INVISIBLE DESIGNAND SOME TRAGIC ONES 425 SOCIAL NORMS DRIVE BEHAVIOR 427 TO INSPIRE MASSIVE CHANGE, WE MUST UNDERSTAND HOW CHANGE ACTUALLY HAPPENS 429 MOST DECISIONS ARE DRIVEN BY EMOTION, NOT REASON 431 PIONEERS OFTEN GO ABOUT CREATING CHANGE THE WRONG WAY 433 TO HELP PEOPLE EMBRACE CHANGE, REINFORCE STABILITY 435 "SNAP" IS A SIMPLE MATRIX FOR DESIGNING MASSIVE CHANGE 437 DESIGN THE ENVIRONMENT THAT STIMULATES CHANGE 438 AN INTERVIEW WITH MICHAEL CROW DESIGN WHAT YOUDO TOTELL YOUR 444 DESIGN WHAT YOU DO TO TELL THE STORY YOU WANT TO BE KNOWN FOR 445 THE AGE OF OPACITY IS OVER: WELCOME TO THE NEW AGE OF TRANSPARENCY 446 WHEN IMAGE AND REALITY PART COMPANY, TRUST COLLAPSES 447 RUN THE NUMBERS: YOUR ACCOUNTING DEPARTMENT KNOWS WHAT YOU ARE DOING 448 CLOSE YOUR CORPORATE SOCIAL-RESPONSIBILITY (CSR) DEPARTMENT 449 BEWARE THE NEW OPACITYTRANSPARENCY RULES REGARDLESS 453 THE KNOWLEDGE PARADOX: THE SCALE OF THE UNIVERSE IS A FUNCTION OF OUR SPHERE OF KNOWLEDGE 455 THE COMPLEX PROBLEMS WE FACE TODAY DON'T FIT NEATLY INTO THE OLD DISCIPLINES 457 KNOWLEDGE HAS EXPLODED BEYOND THE GRASP OF ANY SINGLE INDIVIDUAL 458 COLLABORATION IS A METHOD THAT CAN BE LEARNED 461 RULE # 1: DEVELOP DEEP EXPERTISE 462 RULE #2: CULTIVATE CURIOSITY 463 RULE #3: LISTEN 464 RULE #4: BE WILLING TO LEAD 465 RULE #5: BE WILLING TO FOLLOW 466 RULE #6: MAINTAIN AN OUTLIER PERSPECTIVE 467 RULE #7: EXPRESS YOUR IMAGINATION TEACH GETOUT THERE ANDDO 471 WE LOVE THE WORLD AND OUR CHILDREN 473 DIVERSE SYNTHESIS IS THE OPERATING SYSTEM FOR THE FUTURE 475 DESIGNING, LEARNING, AND TEACHING IS A WAY OF BEING 477 TO DESIGN IS TO TEACH, AND TO TEACH IS TO DESIGN 479 THE DOING IS THE TEACHING 481 MC24 TEACHES THE POTENTIAL OF MASSIVE CHANGE 485 WHEN YOU ALIGN YOUR PASSION WITH YOUR OUTPUT, YOU CREATE MAXIMUM VALUE 489 LIKE LOVE, THE WORK IS REAL AND IT HAPPENS IN REAL TIME 491 REAL WORK NEEDS OPTIMISM, PASSION, AND BEAUTY 492 A STRANGE IMAGE 493 PUT OUT A PURE SIGNAL, SO THAT THE RIGHT PEOPLE CAN FIND YOU 494 PROTECT YOUR FREEDOM AND AVOID COMPROMISE AT ALL COSTS 495 DESIGN YOUR ORGANIZATION TO ALIGN PEOPLE WITH THEIR PASSION 496 THE LOUNGE ACT 497 COLUMBIA COLLEGE COMMENCEMENT ADDRESS 502 END NOTES 507 INDEX 511 PICTURE CREDITS
adam_txt	SLUB 41 INSPIRATION IS THE FOUNDATION OF DESIGN* WITHOUT IT, NOTHING HAPPENS 43 DESIGN IS LEADERSHIP: A METHODOLOGY FOR INSPIRING ACTION 45 WE ALL HAVE THE POWER TO INSPIRE, IF WE DO WHAT IT TAKES 47 THE MANIFESTO OFFERS LEADERS A POWERFUL TECHNIQUE FOR CREATING INSPIRATION 48 THE MAKING OF AN INCOMPLETE MANIFESTO 50 THE MASSIVE CHANGE PROJECT 62 DESIGN FOR THE WELFARE OF ALL OF LIFE 65 WRITE YOUR PERSONAL MANIFESTO . IN THE NEXT THREE MINUTES 69 TO UNDERTAKE THE CHALLENGES WE FACE TODAY, WE HAVE NO CHOICE BUT TO BE OPTIMISTIC 71 DESIGN IS OPTIMISM IN ACTION 73 THE WORLD IS BECOMING A BETTER PLACE (SLOWLY) 75 TO ENGAGE THE FUTURE, WE MUST FACE THE FACTS OF HUMAN PROGRESS 77 FACT-BASED OPTIMISM IS NOT UTOPIAN 79 EVEN OUR GREATEST PROBLEMS ARE OFFSET BY NEW OPPORTUNITIES 81 WE MUST BE CRITICAL, NOT CYNICAL 82 AN INTERVIEW WITH DAVID BYRNE 83 SOLVING THE PROBLEMS OF COMPLEXITY REQUIRES US TO MOVE FORWARD, NOT BACKWARD 84 AN INTERVIEW WITH KENT MARTINUSSEN Q AND IUAUZE ELIEVING 90 THE BIGGEST PROBLEMS CREATE THE BIGGEST OPPORTUNITIES 91 THE BOTTOM OF THE PYRAMID IS RICH IN POSSIBILITY 93 CASE STUDY # 1: THE ARAVIND EYE CARE SYSTEM 95 CASE STUDY #2: IBOT, THE STAIR-CLIMBING WHEELCHAIR 97 CASE STUDY #3: JAIPUR RUGS 98 AN INTERVIEW WITH EMILIO MENDEZ 112 THE MAYAN RITUAL 117 CHANGE CANAND MUSTBE QUANTIFIED 119 ACCORDING TO EDWARD TUFTE, "ABOVE ALL ELSE, SHOW THE DATA" 121 DESIGN IS A JOURNEY FROM DATA, THROUGH ANALYSIS, TO SOLUTION AND IMPACT 123 SEEING IS BELIEVING: VISUALIZATION MAKES DATA ACCESSIBLE TO EVERYONE 125 DESIGNING THE INVISIBLE MEANS DESIGNING THE NUMBERS 127 INCREASINGLY, QUALITATIVE INFORMATION CAN BE BOTH QUANTIFIED AND VISUALIZED 128 DATA WILL HELP US BY JONATHAN HARRIS 131 QUANTIFY AND VISUALIZE YOUR OWN LIFE UBLE UBLE 135 WE ARE NOT THE MASTERS OF NATURE: WE ARE ITS STEWARDS 137 THIS CHANGES EVERYTHING: A NEW COPERNICAN REVOLUTION 139 WE MUST UNDERSTAND THAT LIFE IS A CONSTANT EXPERIMENT 141 WHAT WE THOUGHT WE OWNED IS ALMOST IDENTICAL TO US 143 OUR VIEW OF OUR PLACE IN NATURE HAS MATERIAL CONSEQUENCES 145 DESIGN IS ALSO PART OF NATURE 147 FOR THE FIRST TIME, WE MUST CONSIDER THE WELFARE OF ALL OF LIFE ON THE PLANET 148 CASE STUDY: BIOMUSEO, THE WORLD'S FIRST MUSEUM OF BIODIVERSITY 157 ISLANDS OF INTELLIGENCE IN A SEA OF STUPIDITY 164 HUMAN CAPACITY X HUMAN QUANTITY = MASSIVE CHANGE 165 CAPACITY GROWTH HAS BEEN CONSISTENTLY ACCELERATING THROUGHOUT HISTORY 166 POPULATION GROWTH = TALENT GROWTH 167 THE POWER DOUBLE DOUBLE REQUIRES UNIVERSAL ACCESS 168 TECHNOLOGY ALONE DOES NOT PRODUCE THE POWER DOUBLE DOUBLE 169 THE POWER DOUBLE DOUBLE APPLIES GLOBALLY AND LOCALLY 172 INDIVIDUAL CONSUMPTION X POPULATION GROWTH = MASSIVE IMPACT 173 THERE IS NO WAY TO REVERSE THE GLOBAL DEMAND FOR A BETTER LIFE 174 WE WON'T GET OUT OF THIS ALIVE IF WE GO IT ALONE 175 THE PUBLIC WILL INCREASINGLY DEMAND SUSTAINABILITY 177 MASSIVE CHALLENGE CREATES MASSIVE OPPORTUNITY FOREVER DESIGN FOR PERPETUITY DESIGN YOUR 181 THINK LONG TERM, AND PUT LIFE AT THE CENTER 182 TECHNOLOGY ENABLES US TO DO MORE WITH LESS 183 WE MUST DESIGN FOR PERPETUITYNOT JUST SUSTAINABILITY 184 DESIGNING FOR PERPETUITY MEANS DESIGNING FOR "NET POSITIVE": SOLUTIONS THAT PRODUCE LIFE 185 NATURE IS RICH IN MODELS OF DESIGNING FOR PERPETUITY 186 CASE STUDY: EMECO. FIRSTLY; LET'S MAKE THINGS THAT LAST: AN INTERVIEW WITH GREGG BUCHBINDER, CEO 194 WHEN WE "RUN THE NUMBERS/' WE CAN PROJECT WHAT WE ARE DOING INTO THE FUTURE 195 TWO LETTERS TO A CHILD OF THE FUTURE 198 DESIGNERS ALLOCATE RESOURCESTHEREFORE, DESIGN IS THE ECONOMY 199 DESIGNING THE CULTURE IS DESIGNING THE ECONOMY: AN INTERVIEW WITH ZITA COBB 200 MONEY IS A DESIGN TOOL: YOU CAN SKETCH WITH MONEY 202 THE OLD WAY ISOLATES DISCRETE PROBLEMS, KEEPING THEM APART FROM THE TOTAL ECONOMY 204 THE OLD WAY SEPARATES INPUT FROM OUTPUT, AND PRODUCT FROM WASTE 206 THE NEW WAY OF DESIGN ENGAGES A TOTAL ECOLOGY OF INPUTS AND OUTPUTS 208 DESIGNING THE SOURCING OPTIMIZES THE PRODUCT AND THE ECONOMY 213 DESIGN ECONOMIES ARE REGIONS OF LIFE EXPERIENCE TRANSFORMED BY APPLIED DESIGN EVERYBODY LETSFAIL! LIKEYOU ARE LOSTIN THE FOREST 217 SKETCHING IS THE CHEAPEST WAY TO CHANGE THE WORLD 219 START FROM THE PLACE OF NOT KNOWING 221 PROTOTYPES ARE SKETCHES 223 FAIL FASTER: THE HEART OF DESIGN IS LEARNING 225 SKETCHING IS A PRACTICE; ITERATION FREES YOU FROM PERFECTION 227 SKETCHING: EVERYONE CAN DO IT 228 HERE'S HOW TO SKETCH 232 BEING LOST IN THE FOREST IS A FEELING AND A MIND-SET 235 PURPOSE-DRIVEN, EXPERIENCE-BASED, ENTREPRENEURIAL LEARNING 236 PROCESS YOUR ENVIRONMENT LIKE YOUR LIFE DEPENDS ON IT 237 DESIGNERS ARE ENTREPRENEURS, AND ENTREPRENEURS ARE DESIGNERS 239 THIS ONE METHOD HAS LIMITLESS APPLICATIONS 240 THE POWER OF THE LOST-IN-THE-FOREST METHOD 245 EVERYTHING WE DESIGN DEMANDS THE SYNTHESIS OF ART AND SCIENCE 247 WHOLE-BRAIN CREATIVITY IS A TALENT AND A SKILL 249 DESIGN DEMANDS WHOLE-BRAIN THINKING 251 TO CREATE MASSIVE CHANGE, WE MUST CHANGE OUR BRAINS 253 BUILD RENAISSANCE TEAMS TO ACHIEVE MAXIMUM BRAIN BALANCE 255 DESIGN AS A PRACTICE OF WHOLE-BRAIN EDUCATION 256 IT'S (NEVER) TOO LATE 257 THE GREAT INTERSECTION 258 DESIGN IS THE ART OF SCIENCE COMPET WITH BEAUTY 262 BEAUTY NOW! CREATE BEAUTY TO COMPETE IN A WORLD OF QUANTIFICATION 263 BEAUTY FOR ALL: THE FUNDAMENTALS THAT EVERYONE CAN LEARN 290 BEAUTY NOW: SPECIAL EXTRA MYSTERIOUS MAGICAL IMMEASURABLE 294 PROSPERITY FOR ALL: HEADLINE EXHIBITION AT EDIT (EXPO FOR DESIGN INNOVATION AND TECHNOLOGY), TORONTO, 2017 DESIGN FOR RISE ABOVE THE NOISE 303 WE LIVE THE LIFE WE DESIGN 305 TO DESIGN FOR ALL THE SENSES, START BY CLOSING YOUR EYES 307 DESIGN THE SOUND FOR EMOTIONAL IMPACT 309 DESIGN FOR THE SENSE OF TIME 311 DESIGN FOR OUR ANIMAL SENSE OF SMELL 313 DESIGN FOR TASTE TO MAXIMIZE THE SENSE OF CONNECTION 315 DESIGN FOR THE SENSE OF TOUCH AND MOVEMENT 317 ORCHESTRATION IS THE BIG IDEA, THE CHALLENGE, AND THE PRACTICE 319 DESIGN THE FULL BANDWIDTH OF THE MEDIUM OF LIVE 323 FOCUS YOUR MIND AND RESOURCES TO RISE ABOVE THE DIN OF COMPETITION 325 SIGNAL VS. NOISE? YOU CAN MEASURE THE RELATIONSHIP 327 ARE YOU ADDING SIGNAL OR NOISE? 329 HUBBUB: THERE IS MORE AND MORE NOISE 330 THE POWER OF NOISE 331 ABOVE THE NOISE, YOU CAN BE HEARD AND SEEN FROM A LONG WAY OFF 333 THERE ARE ONLY TWO WAYS TO GET ABOVE THE DIN 335 FIND ONE THING TO DOAND TAKE IT TO EXTREMES DESIGN TIME OFYOUF LIFE DESIGN THE DIFFERENCE NOT THE BJEC 339 TIME IS THE NEGLECTED BUSINESS OF DESIGN 341 TIME HAS BECOME THE ULTIMATE SOURCE OF VALUE 343 DESIGNING THE STORY GIVES MEANING TO TIME 344 THE HISTORY OF DESIGNING TIME: FROM MAREY AND MUYBRIDGE TO THE MATRIX 354 DESIGNING THE TIME FROM STREET TO SEAT 355 FOR THE TIME OF YOUR LIFE PRACTICE THE GENEROSITY OF SELFISHNESS 359 WHATEVER YOU CREATE BECOMES INVISIBLE OVER TIME 361 LIKE NO ONE ELSE, BOWIE UNDERSTOOD THE LIFESPAN OF HIS OWN IDENTITY 363 THE DIFFERENCE CURVE DESCRIBES A UNIVERSAL LAW 365 BEWARE THE SINGLE ITERATION 367 TO MASTER THE DIFFERENCE CURVE, YOU MUST DESIGN THE DELTA 369 DESIGNING THE OBJECT IS NOT ENOUGH: DESIGN THE DIFFERENCE SEQUENCE 371 100 LOGOS. 1,000 COLORS THE PLATFORM FOR DESIGN SCALE FOR IMPACT 375 THE REAL DESIGN IS A METADESIGNA PLATFORM FOR CONTINUOUS IMPROVEMENT 377 THE PLATFORM CREATES A CIRCLE OF LEARNING THROUGH ITERATIVE DESIGN 379 THE AUTOMOBILE INDUSTRY IS A SINISTER MODEL OF THE PLATFORM FOR CONSTANT DESIGN 381 CITIES ARE URBAN PLATFORMSAND THE GREATEST DESIGN ACCOMPLISHMENT OF HUMAN SOCIETY 383 FREEDOM WITHIN A FRAMEWORK DRIVES CONTINUOUS INNOVATION 385 NEW MEDIA PLATFORMS PROVIDE CREATIVE FREEDOM WITHIN A FRAMEWORK OF RULES 386 FREEDOM IN A FRAMEWORKAN EQUATION OF CONSTANTS AND VARIABLES 387 A ROBUST PLATFORM ENABLES MORE PARTICIPANTS TO CONTRIBUTE CREATIVELY 391 THINK IN BILLIONS 393 OUR NEW PROBLEMS ARE THE PROBLEMS OF SUCCESS 395 THE RICH AND THE POOR ARE ALL MIXED UP 397 WE HAVE BEEN WARNEDAND WARNED AGAIN 399 WAS MALTHUS WRONGOR MERELY PREMATURE? 401 THE POPULATION CHALLENGE ITSELF IS THE MEASURE OF THE OPPORTUNITY 403 WHEN WE SCALE FOR IMPACT, WE DISCOVER THAT EVERYTHING MATTERS 405 THE CASE OF COKE DESIGN THE INVISIBLE THENEW NORMAL 409 THE REALITY OF INTERNAL COMBUSTION IS INVISIBLE 411 OUR ASSUMPTIONS ABOUT DESIGN HAVE BEEN WRONG: DESIGN IS NOT PRIMARILY VISUAL 413 TO DESIGN THE INVISIBLE, WE MUST RECOVER THE UNITY OF FUNCTION AND FORM 415 THE NEW CHALLENGE OF INVISIBLE DESIGN CREATES A MAJOR OPPORTUNITY 417 DESIGN IS NOT A STATE: IT'S A FLOW 419 FORGET THE STYLING: THE DESIGN OF YOUR CAR IS OUT OF SIGHT 421 OUR WORLD IS RICH IN STUNNING EXAMPLES OF INVISIBLE DESIGNAND SOME TRAGIC ONES 425 SOCIAL NORMS DRIVE BEHAVIOR 427 TO INSPIRE MASSIVE CHANGE, WE MUST UNDERSTAND HOW CHANGE ACTUALLY HAPPENS 429 MOST DECISIONS ARE DRIVEN BY EMOTION, NOT REASON 431 PIONEERS OFTEN GO ABOUT CREATING CHANGE THE WRONG WAY 433 TO HELP PEOPLE EMBRACE CHANGE, REINFORCE STABILITY 435 "SNAP" IS A SIMPLE MATRIX FOR DESIGNING MASSIVE CHANGE 437 DESIGN THE ENVIRONMENT THAT STIMULATES CHANGE 438 AN INTERVIEW WITH MICHAEL CROW DESIGN WHAT YOUDO TOTELL YOUR 444 DESIGN WHAT YOU DO TO TELL THE STORY YOU WANT TO BE KNOWN FOR 445 THE AGE OF OPACITY IS OVER: WELCOME TO THE NEW AGE OF TRANSPARENCY 446 WHEN IMAGE AND REALITY PART COMPANY, TRUST COLLAPSES 447 RUN THE NUMBERS: YOUR ACCOUNTING DEPARTMENT KNOWS WHAT YOU ARE DOING 448 CLOSE YOUR CORPORATE SOCIAL-RESPONSIBILITY (CSR) DEPARTMENT 449 BEWARE THE NEW OPACITYTRANSPARENCY RULES REGARDLESS 453 THE KNOWLEDGE PARADOX: THE SCALE OF THE UNIVERSE IS A FUNCTION OF OUR SPHERE OF KNOWLEDGE 455 THE COMPLEX PROBLEMS WE FACE TODAY DON'T FIT NEATLY INTO THE OLD DISCIPLINES 457 KNOWLEDGE HAS EXPLODED BEYOND THE GRASP OF ANY SINGLE INDIVIDUAL 458 COLLABORATION IS A METHOD THAT CAN BE LEARNED 461 RULE # 1: DEVELOP DEEP EXPERTISE 462 RULE #2: CULTIVATE CURIOSITY 463 RULE #3: LISTEN 464 RULE #4: BE WILLING TO LEAD 465 RULE #5: BE WILLING TO FOLLOW 466 RULE #6: MAINTAIN AN OUTLIER PERSPECTIVE 467 RULE #7: EXPRESS YOUR IMAGINATION TEACH GETOUT THERE ANDDO 471 WE LOVE THE WORLD AND OUR CHILDREN 473 DIVERSE SYNTHESIS IS THE OPERATING SYSTEM FOR THE FUTURE 475 DESIGNING, LEARNING, AND TEACHING IS A WAY OF BEING 477 TO DESIGN IS TO TEACH, AND TO TEACH IS TO DESIGN 479 THE DOING IS THE TEACHING 481 MC24 TEACHES THE POTENTIAL OF MASSIVE CHANGE 485 WHEN YOU ALIGN YOUR PASSION WITH YOUR OUTPUT, YOU CREATE MAXIMUM VALUE 489 LIKE LOVE, THE WORK IS REAL AND IT HAPPENS IN REAL TIME 491 REAL WORK NEEDS OPTIMISM, PASSION, AND BEAUTY 492 A STRANGE IMAGE 493 PUT OUT A PURE SIGNAL, SO THAT THE RIGHT PEOPLE CAN FIND YOU 494 PROTECT YOUR FREEDOM AND AVOID COMPROMISE AT ALL COSTS 495 DESIGN YOUR ORGANIZATION TO ALIGN PEOPLE WITH THEIR PASSION 496 THE LOUNGE ACT 497 COLUMBIA COLLEGE COMMENCEMENT ADDRESS 502 END NOTES 507 INDEX 511 PICTURE CREDITS
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spellingShingle	Mau, Bruce 1959- Mau - MC24 Bruce Mau's 24 principles for designing massive change in your life and work Mau, Bruce 1959- (DE-588)121569217 gnd Grafikdesign (DE-588)4019558-2 gnd
subject_GND	(DE-588)121569217 (DE-588)4019558-2 (DE-588)4145395-5
title	Mau - MC24 Bruce Mau's 24 principles for designing massive change in your life and work
title_alt	MC24
title_auth	Mau - MC24 Bruce Mau's 24 principles for designing massive change in your life and work
title_exact_search	Mau - MC24 Bruce Mau's 24 principles for designing massive change in your life and work
title_exact_search_txtP	Mau - MC24 Bruce Mau's 24 principles for designing massive change in your life and work
title_full	Mau - MC24 Bruce Mau's 24 principles for designing massive change in your life and work edited by Jon Ward
title_fullStr	Mau - MC24 Bruce Mau's 24 principles for designing massive change in your life and work edited by Jon Ward
title_full_unstemmed	Mau - MC24 Bruce Mau's 24 principles for designing massive change in your life and work edited by Jon Ward
title_short	Mau - MC24
title_sort	mau mc24 bruce mau s 24 principles for designing massive change in your life and work
title_sub	Bruce Mau's 24 principles for designing massive change in your life and work
topic	Mau, Bruce 1959- (DE-588)121569217 gnd Grafikdesign (DE-588)4019558-2 gnd
topic_facet	Mau, Bruce 1959- Grafikdesign Bildband
url	http://deposit.dnb.de/cgi-bin/dokserv?id=16b69ca64621480cbd8baff0d2ef6f62&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032226968&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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