Usability testing essentials: ready, set ... test!
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[2021]
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| Ausgabe: | 2nd edition |
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| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxvii, 448 Seiten Illustrationen, Diagramme |
| ISBN: | 9780128169421 |
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Foreword Acknowledgments xix About the author xxi Image credits and permissions 1 xvii xxiii Introduction: Getting started guide 1 Usability is invisible Users don’t tolerate a bad user experience U R usability How to use this book A lot can happen in a decade What’s new in the 2nd edition How the chapters are organized Special features you can use or skip A few words about words Check out the companion website 1 2 3 3 4 4 5 6 7 8 Establishing the essentials 9 Focus on the user, not the product Start with some essential definitions What is usability? SIDEBAR: ISO 9241-11:2018 expanded definition of usability What is usability testing? SIDEBAR: Take a peek at a brief history of usability testing—then and now What is UX (user experience)? What is UCD (user-centered design)? Know how and why to conduct small usability studies Establish the user profile Create task-based scenarios Use a think-aloud process Make changes and test again 10 11 11 13 15 16 18 18 19 20 20 20 21 VII
viii Contents Know how and why to conduct large studies Use the same tasks or different ones Gather metrics to quantify results—with or without a think-aloud process Choose a method or combination of methods Balance your goals and your budget Get buy-in for usability testing Get to know your stakeholders Engage your stakeholders in your research from start to finish Advocate for more (and earlier) usability testing throughout product development Make the case for cost-justifying usability testing SIDEBAR: Making usability a priority—advocating for the value of user research Get in where you fit in Agile development Is fast and focused The current approach to design thinking focuses on a 5-day sprint Summary for Chapter 1 2 Exploring the usability and UX toolkit Opening the toolkit and seeing what’s there Analysis tools lay the foundation Design/implementation tools build user research into development Deployment tools provide feedback on actual use Understanding which tool is the right one for the job Choosing heuristic evaluation from the toolkit Heuristic evaluation is review by experts Heuristic evaluation has a clearly defined methodology Expert review can mean different things to different people An informal review may have no rules SIDEBAR: Five steps to a (user-centered) expert review Comparing the results from heuristic evaluation and usability testing SIDEBAR: What the CUE-4 study tells us about both methods Using a storytelling approach for heuristic evaluation Putting both methods together: The 1-2 punch Adopting a user-centered design process 22 23 23 24 24 25
25 25 26 26 27 29 29 30 31 35 37 37 40 42 43 46 46 49 50 50 51 52 53 56 57 58
Contents 3 Summary for Chapter 2 59 Sample report: Heuristic evaluation report using storytelling approach 61 Testing here, there, everywhere Acquiring the basic equipment for usability testing Extending your capabilities with specialized equipment and software Mobile device testing uses specialized equipment and software Eye-tracking equipment shows you where users look Using a conference room or office Investing in a dedicated lab Evaluating the disadvantages of lab testing Getting into the user’s world with field testing Advantages of field testing Disadvantages of field testing Reaching users anywhere and everywhere with remote testing Moderated remote testing is synchronous Unmoderated remote testing is asynchronous Using other online tools to expand the scope of remote unmoderated testing Choosing the right method Summary for Chapter 3 4 69 70 72 72 74 78 78 82 83 84 85 86 86 88 91 94 95 Understanding users and their goals 99 People are goal-oriented SIDEBAR: The psychologist’s view of UX design: 10 insights When people use the web, they bring their experience and expectations People expect web objects to be in specific places Make a good first impression. You may not get a second chance. Users decide right away if a website can be trusted People don’t want to read. They want to act. Generational differences matter when it comes to technology usage Three-quarters of American adults go online daily What we know about older users online What we know about Millennials online 100 101 102 105 106 106 108 108 110 111 113 ix
x Contents What we know about teens online What we know about children online Gender differences matter when it comes to Internet and social media usage Gender affects website design Gender affects technology and social media usage Gender affects communication styles on social media Generational and gender research sheds light on your users Personas help you get to know your users Personas are based on real information about real users Personas are a creative activity, but don’t get carried away Personas should be a manageable number Personas should be visible Scenarios tell the story of your users’ goals Know the difference between a task and a goal Know the difference between a use case and a scenario SIDEBAR: Use case example Know the difference between a user story and a scenario Tell stories about your personas in a compelling way Summary for Chapter 4 5 Planning for usability testing Scheduling the planning meeting Establish test goals SIDEBAR: Accessibility goals are in everyone’s interest Determine how to test the product SIDEBAR: Getting early feedback on paper prototypes using “The Wizard of Oz” technique SIDEBAR: Testing faster, cheaper Agree on user subgroups Define the characteristics of a subgroup Focus on user motivation Mix some characteristics within a subgroup SIDEBAR: How to ask inclusive gender questions Combine characteristics in a user profile Determine participant incentives Draft the screener for recruiting participants Create scenarios based on tasks that match test goals 114 116 116 117 117 119 120 120 121 123 123 124 125 125 125 126 128 129 132
135 136 136 140 143 146 148 150 151 153 153 154 156 158 160 171
SIDEBAR: Comparative/competitive testing requires special considerations Determine quantitative and qualitative feedback methods Set dates for testing and deliverables SIDEBAR: How many one-hour sessions are optimal for a day? Producing the test plan Writing an informal test plan Using other Informal ways to document test plans Writing a formal test plan Summary for Chapter 5 6 Preparing for usability testing Recruiting participants How to do the recruiting yourself SIDEBAR: Guerilla recruiting using the intercept technique How to recruit through a recruiting company How to recruit through an online recruiting company How to recruit through an online testing platform How to plan for no-shows Assigning team roles and responsibilities Developing team checklists Writing the moderator’s script Writing the moderator’s script for in-person testing Writing the moderator’s script for remote testing SIDEBAR: The effect of thinking out loud on timed tasks and other considerations Writing the moderator’s script for remote testing Preparing or using other forms Preparing a video consent form Preparing a special consent form for testing with minors Using a nondisclosure agreement Preparing an observer form Creating questionnaires Creating a pretest questionnaire Creating posttask questionnaires Creating a posttest questionnaire SIDEBAR: Writing good questions Using standard posttest questionnaires Using the SUS (System Usability Scale) Using the CSUQ Using the NPS (Net Promoter Score) 176 181 183 184 187 188 188 193 195 197 198 199 200 202 203 203 204 205 207 210 212 217 215 217 219 219
220 220 221 222 222 226 227 230 232 233 235 236
7 Creating or using qualitative feedback methods Using product reaction cards Ending with an interview SIDEBAR: Retrospective recall is an in-depth review of the testing session Testing the test Conducting the walkthrough Conducting the pilot Managing all this test preparation Summary for Chapter б 240 241 241 242 244 244 Sample report: Moderator’s script for usability study of betterworldbooks.com 246 Conducting a usability test Setting up for testing Being an effective and unbiased moderator SIDEBAR: What makes a good moderator Monitor your body language Balance your praise Ask “good” questions SIDEBAR: Methods for successful engagement with participants Avoid asking “bad” questions Know how and when to intervene Administer posttest feedback mechanisms Managing variations on the theme of testing Testing with two or more participants SIDEBAR: Partial script for co-discovery usability test Testing with two or more moderators Testing remotely with a moderator Handling observers Observers with you and the participant SIDEBAR: Understanding the impact of the observer effect Observers in the executive viewing room Remote observers Providing help or customer support Logging observations Working solo Summary for Chapter 7 237 238 239 249 250 250 251 254 255 255 257 260 261 263 265 265 267 268 269 270 271 273 274 276 276 278 278 279 Sample log: Log from cruise website usability study 281
Contents 8 9 Analyzing the findings 287 What did we see? Gather input from everyone Collect the top findings and surprises Choose your organizational method SIDEBAR: Affinity matching tips and tricks What does it mean? Determine who should do the analysis Collate the findings Present quantitative data Know how and when to work with statistics Analyze the questionnaires Use qualitative feedback from the think-aloud process Collate responses from product reaction cards What should we do about it? Triangulate the data from findings Characterize findings by severity Determine global and local findings Make recommendations Summary for Chapter 8 288 289 289 290 293 296 296 296 298 299 302 304 305 306 306 307 309 310 313 Sample findings: Partial findings from Holiday Inn China website study 315 Reporting the findings Following Aristotle’s advice Preparing the message for the medium Writing an informal report Preparing a formal report SIDEBAR: CUE-10 Ryanair.com website study—review of reports Planning for a document-style report Writing the executive summary Organizing the rest of the report to match your audience needs SIDEBAR: Development of the Common Industry Format Planning for a presentation-style report Presenting the findings Using tables Using screenshots Using charts and graphs Embedding video clips Ordering the findings 321 323 324 324 328 328 330 332 333 336 337 339 340 343 345 348 349 xiii
xiv Contents 10 Presenting posttask and posttest results Presenting survey responses Presenting SUS results Presenting qualitative responses Making recommendations Delivering an oral report Planning your presentation Preparing video clips Practicing your presentation Delivering your presentation Knowing how and when to ask for questions Advocating for more UCD Summary for Chapter 9 351 351 353 353 354 359 360 360 361 362 362 363 365 International usability testing 367 Learning about your international users Some international users are here Other International users are “there” Understanding cultural differences Books to learn more Articles to learn more Applying the work of Hall and Hofstede to your understanding of international users Hall’s concept of high-context and low-context cultures Hofstede’s concept of cultural dimensions Creating personas of your users Focus on specific cultural characteristics Keep other considerations in mind Set up a research plan SIDEBAR: Creating Chinese personas for a study of China’s Holiday Inn website Planning for international testing Where to test SIDEBAR: Working with an interpreter How to test Structuring the test protocol Localizing the scenarios Localizing the questionnaires Scheduling single sessions or co-discovery sessions Choosing think-aloud or retrospective recall 368 368 369 369 369 370 379 380 380 383 383 384 386 387 389 389 394 395 396 397 398 401 402
Contents Selecting the moderator Anticipating other aspects of international testing What if the participant arrives with someone else? Should more time be set aside for meeting and greeting? Should breaks be longer between sessions? Can you interpret nonverbal communication cues? Summary for Chapter 10 402 404 404 405 406 406 407 Sample report: Analysis of the UPS Costa Rica website 409 References 411 Index 433 XV |
| adam_txt |
Foreword Acknowledgments xix About the author xxi Image credits and permissions 1 xvii xxiii Introduction: Getting started guide 1 Usability is invisible Users don’t tolerate a bad user experience U R usability How to use this book A lot can happen in a decade What’s new in the 2nd edition How the chapters are organized Special features you can use or skip A few words about words Check out the companion website 1 2 3 3 4 4 5 6 7 8 Establishing the essentials 9 Focus on the user, not the product Start with some essential definitions What is usability? SIDEBAR: ISO 9241-11:2018 expanded definition of usability What is usability testing? SIDEBAR: Take a peek at a brief history of usability testing—then and now What is UX (user experience)? What is UCD (user-centered design)? Know how and why to conduct small usability studies Establish the user profile Create task-based scenarios Use a think-aloud process Make changes and test again 10 11 11 13 15 16 18 18 19 20 20 20 21 VII
viii Contents Know how and why to conduct large studies Use the same tasks or different ones Gather metrics to quantify results—with or without a think-aloud process Choose a method or combination of methods Balance your goals and your budget Get buy-in for usability testing Get to know your stakeholders Engage your stakeholders in your research from start to finish Advocate for more (and earlier) usability testing throughout product development Make the case for cost-justifying usability testing SIDEBAR: Making usability a priority—advocating for the value of user research Get in where you fit in Agile development Is fast and focused The current approach to design thinking focuses on a 5-day sprint Summary for Chapter 1 2 Exploring the usability and UX toolkit Opening the toolkit and seeing what’s there Analysis tools lay the foundation Design/implementation tools build user research into development Deployment tools provide feedback on actual use Understanding which tool is the right one for the job Choosing heuristic evaluation from the toolkit Heuristic evaluation is review by experts Heuristic evaluation has a clearly defined methodology Expert review can mean different things to different people An informal review may have no rules SIDEBAR: Five steps to a (user-centered) expert review Comparing the results from heuristic evaluation and usability testing SIDEBAR: What the CUE-4 study tells us about both methods Using a storytelling approach for heuristic evaluation Putting both methods together: The 1-2 punch Adopting a user-centered design process 22 23 23 24 24 25
25 25 26 26 27 29 29 30 31 35 37 37 40 42 43 46 46 49 50 50 51 52 53 56 57 58
Contents 3 Summary for Chapter 2 59 Sample report: Heuristic evaluation report using storytelling approach 61 Testing here, there, everywhere Acquiring the basic equipment for usability testing Extending your capabilities with specialized equipment and software Mobile device testing uses specialized equipment and software Eye-tracking equipment shows you where users look Using a conference room or office Investing in a dedicated lab Evaluating the disadvantages of lab testing Getting into the user’s world with field testing Advantages of field testing Disadvantages of field testing Reaching users anywhere and everywhere with remote testing Moderated remote testing is synchronous Unmoderated remote testing is asynchronous Using other online tools to expand the scope of remote unmoderated testing Choosing the right method Summary for Chapter 3 4 69 70 72 72 74 78 78 82 83 84 85 86 86 88 91 94 95 Understanding users and their goals 99 People are goal-oriented SIDEBAR: The psychologist’s view of UX design: 10 insights When people use the web, they bring their experience and expectations People expect web objects to be in specific places Make a good first impression. You may not get a second chance. Users decide right away if a website can be trusted People don’t want to read. They want to act. Generational differences matter when it comes to technology usage Three-quarters of American adults go online daily What we know about older users online What we know about Millennials online 100 101 102 105 106 106 108 108 110 111 113 ix
x Contents What we know about teens online What we know about children online Gender differences matter when it comes to Internet and social media usage Gender affects website design Gender affects technology and social media usage Gender affects communication styles on social media Generational and gender research sheds light on your users Personas help you get to know your users Personas are based on real information about real users Personas are a creative activity, but don’t get carried away Personas should be a manageable number Personas should be visible Scenarios tell the story of your users’ goals Know the difference between a task and a goal Know the difference between a use case and a scenario SIDEBAR: Use case example Know the difference between a user story and a scenario Tell stories about your personas in a compelling way Summary for Chapter 4 5 Planning for usability testing Scheduling the planning meeting Establish test goals SIDEBAR: Accessibility goals are in everyone’s interest Determine how to test the product SIDEBAR: Getting early feedback on paper prototypes using “The Wizard of Oz” technique SIDEBAR: Testing faster, cheaper Agree on user subgroups Define the characteristics of a subgroup Focus on user motivation Mix some characteristics within a subgroup SIDEBAR: How to ask inclusive gender questions Combine characteristics in a user profile Determine participant incentives Draft the screener for recruiting participants Create scenarios based on tasks that match test goals 114 116 116 117 117 119 120 120 121 123 123 124 125 125 125 126 128 129 132
135 136 136 140 143 146 148 150 151 153 153 154 156 158 160 171
SIDEBAR: Comparative/competitive testing requires special considerations Determine quantitative and qualitative feedback methods Set dates for testing and deliverables SIDEBAR: How many one-hour sessions are optimal for a day? Producing the test plan Writing an informal test plan Using other Informal ways to document test plans Writing a formal test plan Summary for Chapter 5 6 Preparing for usability testing Recruiting participants How to do the recruiting yourself SIDEBAR: Guerilla recruiting using the intercept technique How to recruit through a recruiting company How to recruit through an online recruiting company How to recruit through an online testing platform How to plan for no-shows Assigning team roles and responsibilities Developing team checklists Writing the moderator’s script Writing the moderator’s script for in-person testing Writing the moderator’s script for remote testing SIDEBAR: The effect of thinking out loud on timed tasks and other considerations Writing the moderator’s script for remote testing Preparing or using other forms Preparing a video consent form Preparing a special consent form for testing with minors Using a nondisclosure agreement Preparing an observer form Creating questionnaires Creating a pretest questionnaire Creating posttask questionnaires Creating a posttest questionnaire SIDEBAR: Writing good questions Using standard posttest questionnaires Using the SUS (System Usability Scale) Using the CSUQ Using the NPS (Net Promoter Score) 176 181 183 184 187 188 188 193 195 197 198 199 200 202 203 203 204 205 207 210 212 217 215 217 219 219
220 220 221 222 222 226 227 230 232 233 235 236
7 Creating or using qualitative feedback methods Using product reaction cards Ending with an interview SIDEBAR: Retrospective recall is an in-depth review of the testing session Testing the test Conducting the walkthrough Conducting the pilot Managing all this test preparation Summary for Chapter б 240 241 241 242 244 244 Sample report: Moderator’s script for usability study of betterworldbooks.com 246 Conducting a usability test Setting up for testing Being an effective and unbiased moderator SIDEBAR: What makes a good moderator Monitor your body language Balance your praise Ask “good” questions SIDEBAR: Methods for successful engagement with participants Avoid asking “bad” questions Know how and when to intervene Administer posttest feedback mechanisms Managing variations on the theme of testing Testing with two or more participants SIDEBAR: Partial script for co-discovery usability test Testing with two or more moderators Testing remotely with a moderator Handling observers Observers with you and the participant SIDEBAR: Understanding the impact of the observer effect Observers in the executive viewing room Remote observers Providing help or customer support Logging observations Working solo Summary for Chapter 7 237 238 239 249 250 250 251 254 255 255 257 260 261 263 265 265 267 268 269 270 271 273 274 276 276 278 278 279 Sample log: Log from cruise website usability study 281
Contents 8 9 Analyzing the findings 287 What did we see? Gather input from everyone Collect the top findings and surprises Choose your organizational method SIDEBAR: Affinity matching tips and tricks What does it mean? Determine who should do the analysis Collate the findings Present quantitative data Know how and when to work with statistics Analyze the questionnaires Use qualitative feedback from the think-aloud process Collate responses from product reaction cards What should we do about it? Triangulate the data from findings Characterize findings by severity Determine global and local findings Make recommendations Summary for Chapter 8 288 289 289 290 293 296 296 296 298 299 302 304 305 306 306 307 309 310 313 Sample findings: Partial findings from Holiday Inn China website study 315 Reporting the findings Following Aristotle’s advice Preparing the message for the medium Writing an informal report Preparing a formal report SIDEBAR: CUE-10 Ryanair.com website study—review of reports Planning for a document-style report Writing the executive summary Organizing the rest of the report to match your audience needs SIDEBAR: Development of the Common Industry Format Planning for a presentation-style report Presenting the findings Using tables Using screenshots Using charts and graphs Embedding video clips Ordering the findings 321 323 324 324 328 328 330 332 333 336 337 339 340 343 345 348 349 xiii
xiv Contents 10 Presenting posttask and posttest results Presenting survey responses Presenting SUS results Presenting qualitative responses Making recommendations Delivering an oral report Planning your presentation Preparing video clips Practicing your presentation Delivering your presentation Knowing how and when to ask for questions Advocating for more UCD Summary for Chapter 9 351 351 353 353 354 359 360 360 361 362 362 363 365 International usability testing 367 Learning about your international users Some international users are here Other International users are “there” Understanding cultural differences Books to learn more Articles to learn more Applying the work of Hall and Hofstede to your understanding of international users Hall’s concept of high-context and low-context cultures Hofstede’s concept of cultural dimensions Creating personas of your users Focus on specific cultural characteristics Keep other considerations in mind Set up a research plan SIDEBAR: Creating Chinese personas for a study of China’s Holiday Inn website Planning for international testing Where to test SIDEBAR: Working with an interpreter How to test Structuring the test protocol Localizing the scenarios Localizing the questionnaires Scheduling single sessions or co-discovery sessions Choosing think-aloud or retrospective recall 368 368 369 369 369 370 379 380 380 383 383 384 386 387 389 389 394 395 396 397 398 401 402
Contents Selecting the moderator Anticipating other aspects of international testing What if the participant arrives with someone else? Should more time be set aside for meeting and greeting? Should breaks be longer between sessions? Can you interpret nonverbal communication cues? Summary for Chapter 10 402 404 404 405 406 406 407 Sample report: Analysis of the UPS Costa Rica website 409 References 411 Index 433 XV |
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| id | DE-604.BV046814978 |
| illustrated | Illustrated |
| index_date | 2024-07-03T15:00:01Z |
| indexdate | 2024-09-17T14:09:31Z |
| institution | BVB |
| isbn | 9780128169421 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032223458 |
| oclc_num | 1220925354 |
| open_access_boolean | |
| owner | DE-91G DE-BY-TUM DE-573 DE-898 DE-BY-UBR DE-1102 DE-739 DE-824 DE-1050 DE-1049 |
| owner_facet | DE-91G DE-BY-TUM DE-573 DE-898 DE-BY-UBR DE-1102 DE-739 DE-824 DE-1050 DE-1049 |
| physical | xxvii, 448 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Morgan Kaufmann is an imprint of Elsevier |
| record_format | marc |
| spelling | Barnum, Carol M. Verfasser (DE-588)1220386421 aut Usability testing essentials ready, set ... test! Carol M. Barnum 2nd edition Amsterdam ; Boston ; Heidelberg ; London ; New York ; Oxford ; Paris ; San Diego ; San Francisco ; Singapore ; Sydney ; Tokyo Morgan Kaufmann is an imprint of Elsevier [2021] xxvii, 448 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Schnittstelle (DE-588)10321112-3 gnd rswk-swf Benutzerorientierung (DE-588)4391852-9 gnd rswk-swf Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd rswk-swf Benutzerfreundlichkeit (DE-588)4005541-3 gnd rswk-swf Schnittstelle (DE-588)10321112-3 b Benutzerfreundlichkeit (DE-588)4005541-3 s DE-604 Mensch-Maschine-Kommunikation (DE-588)4125909-9 s Benutzerorientierung (DE-588)4391852-9 s Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032223458&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Barnum, Carol M. Usability testing essentials ready, set ... test! Schnittstelle (DE-588)10321112-3 gnd Benutzerorientierung (DE-588)4391852-9 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd |
| subject_GND | (DE-588)10321112-3 (DE-588)4391852-9 (DE-588)4125909-9 (DE-588)4005541-3 |
| title | Usability testing essentials ready, set ... test! |
| title_auth | Usability testing essentials ready, set ... test! |
| title_exact_search | Usability testing essentials ready, set ... test! |
| title_exact_search_txtP | Usability testing essentials ready, set ... test! |
| title_full | Usability testing essentials ready, set ... test! Carol M. Barnum |
| title_fullStr | Usability testing essentials ready, set ... test! Carol M. Barnum |
| title_full_unstemmed | Usability testing essentials ready, set ... test! Carol M. Barnum |
| title_short | Usability testing essentials |
| title_sort | usability testing essentials ready set test |
| title_sub | ready, set ... test! |
| topic | Schnittstelle (DE-588)10321112-3 gnd Benutzerorientierung (DE-588)4391852-9 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd |
| topic_facet | Schnittstelle Benutzerorientierung Mensch-Maschine-Kommunikation Benutzerfreundlichkeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032223458&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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