Brains vs capital: entrepreneurship for everyone : lean, smart, simple

"Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existin...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Faltin, Günter (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Singapore World Scientific Publishing Company Pte Limited 2019
Schlagworte:
Online-Zugang:FNU01
UBY01
URL des Erstveröffentlichers
Zusammenfassung:"Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies."--
Beschreibung:Includes bibliographical references (pages 201-206)
The tea campaign as a case study -- Start-ups: creative concepts, not high-tech -- The step-child concept: it pays to finetune your concept -- Avoiding overload -- Building a business with components -- Playing in the big boys' league -- How to work out your own high-potential concept: the entrepreneurship laboratory -- Entrepreneurship as a challenge -- Say goodbye to old ways of thinking (don't draw conclusions about the future based on the past) -- An invitation to a dance
Beschreibung:1 online resource (217 pages) illustrations
ISBN:9789813234628

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen