Time-aware conversion prediction for e-commerce:
"This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize convers...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
World Scientific Publishing Company Pte Limited
2018
|
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | "This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence."-- |
| Beschreibung: | Includes bibliographical references (pages 123-131) and index Introduction -- Basic conversion prediction models -- Modeling of the conversion delay -- Time-aware conversion prediction -- Multi-touch attribution analysis in online advertising -- Additional MTA analysis in online advertising -- Conclusions |
| Beschreibung: | 1 online resource (152 pages) illustrations (some color) |
| ISBN: | 9789813224728 |
Internformat
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| 245 | 1 | 0 | |a Time-aware conversion prediction for e-commerce |c Wendi Ji, Xiaoling Wang, Aoying Zhou |
| 264 | 1 | |a Singapore |b World Scientific Publishing Company Pte Limited |c 2018 | |
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| 500 | |a Includes bibliographical references (pages 123-131) and index | ||
| 500 | |a Introduction -- Basic conversion prediction models -- Modeling of the conversion delay -- Time-aware conversion prediction -- Multi-touch attribution analysis in online advertising -- Additional MTA analysis in online advertising -- Conclusions | ||
| 520 | |a "This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence."-- | ||
| 650 | 4 | |a Electronic commerce / Mathematical models | |
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Datensatz im Suchindex
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|---|---|
| adam_txt | |
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| author | Ji, Wendi |
| author_facet | Ji, Wendi |
| author_role | aut |
| author_sort | Ji, Wendi |
| author_variant | w j wj |
| building | Verbundindex |
| bvnumber | BV046809766 |
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| ctrlnum | (ZDB-124-WOP)00010565 (OCoLC)1045420369 (DE-599)BVBBV046809766 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046809766 |
| illustrated | Illustrated |
| index_date | 2024-07-03T14:58:38Z |
| indexdate | 2024-07-10T08:54:27Z |
| institution | BVB |
| isbn | 9789813224728 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032218355 |
| oclc_num | 1045420369 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 1 online resource (152 pages) illustrations (some color) |
| psigel | ZDB-124-WOP |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | World Scientific Publishing Company Pte Limited |
| record_format | marc |
| spelling | Ji, Wendi aut Time-aware conversion prediction for e-commerce Wendi Ji, Xiaoling Wang, Aoying Zhou Singapore World Scientific Publishing Company Pte Limited 2018 1 online resource (152 pages) illustrations (some color) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 123-131) and index Introduction -- Basic conversion prediction models -- Modeling of the conversion delay -- Time-aware conversion prediction -- Multi-touch attribution analysis in online advertising -- Additional MTA analysis in online advertising -- Conclusions "This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence."-- Electronic commerce / Mathematical models Electronic commerce / Data processing Electronic books Wang, Xiaoling 1975- Sonstige oth Zhou, Aoying 1965- Sonstige oth Erscheint auch als Druck-Ausgabe 9789813224711 Erscheint auch als Druck-Ausgabe 9813224711 Erscheint auch als Druck-Ausgabe 9789813224704 Erscheint auch als Druck-Ausgabe 9813224703 http://www.worldscientific.com/worldscibooks/10.1142/10565 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Ji, Wendi Time-aware conversion prediction for e-commerce Electronic commerce / Mathematical models Electronic commerce / Data processing Electronic books |
| title | Time-aware conversion prediction for e-commerce |
| title_auth | Time-aware conversion prediction for e-commerce |
| title_exact_search | Time-aware conversion prediction for e-commerce |
| title_exact_search_txtP | Time-aware conversion prediction for e-commerce |
| title_full | Time-aware conversion prediction for e-commerce Wendi Ji, Xiaoling Wang, Aoying Zhou |
| title_fullStr | Time-aware conversion prediction for e-commerce Wendi Ji, Xiaoling Wang, Aoying Zhou |
| title_full_unstemmed | Time-aware conversion prediction for e-commerce Wendi Ji, Xiaoling Wang, Aoying Zhou |
| title_short | Time-aware conversion prediction for e-commerce |
| title_sort | time aware conversion prediction for e commerce |
| topic | Electronic commerce / Mathematical models Electronic commerce / Data processing Electronic books |
| topic_facet | Electronic commerce / Mathematical models Electronic commerce / Data processing Electronic books |
| url | http://www.worldscientific.com/worldscibooks/10.1142/10565 |
| work_keys_str_mv | AT jiwendi timeawareconversionpredictionforecommerce AT wangxiaoling timeawareconversionpredictionforecommerce AT zhouaoying timeawareconversionpredictionforecommerce |