"This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work,...

Full description

Bibliographic Details

Main Author:	Schweitzer, Fiona (Author)
Format:	Electronic eBook
Language:	English
Published:	London World Scientific Publishing Europe Limited 2018
Subjects:	Customer relations Consumers New products Diffusion of innovations Technological innovations Electronic books Produktentwicklung Kunde Verbraucherverhalten Innovation Beziehungsmarketing
Online Access:	UBY01 Volltext
Summary:	"This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them."--Publisher's website
Item Description:	Includes bibliographical references and index
Physical Description:	1 online resource (308 pages) illustrations (some color)
ISBN:	9781786345370