Innovation heroes: understanding customers as a valuable innovation resource
"This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work,...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
World Scientific Publishing Europe Limited
2018
|
| Schlagworte: | |
| Online-Zugang: | UBY01 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them."--Publisher's website |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 online resource (308 pages) illustrations (some color) |
| ISBN: | 9781786345370 |
Internformat
MARC
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| 520 | |a "This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them."--Publisher's website | ||
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Consumers | |
| 650 | 4 | |a New products | |
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Datensatz im Suchindex
| _version_ | 1804181614166540289 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Schweitzer, Fiona |
| author_facet | Schweitzer, Fiona |
| author_role | aut |
| author_sort | Schweitzer, Fiona |
| author_variant | f s fs |
| building | Verbundindex |
| bvnumber | BV046809679 |
| classification_rvk | QP 210 QP 624 |
| collection | ZDB-124-WOP |
| ctrlnum | (ZDB-124-WOP)000q0158 (OCoLC)1045076671 (DE-599)BVBBV046809679 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
| index_date | 2024-07-03T14:58:37Z |
| indexdate | 2024-07-10T08:54:27Z |
| institution | BVB |
| isbn | 9781786345370 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032218268 |
| oclc_num | 1045076671 |
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| owner_facet | DE-706 |
| physical | 1 online resource (308 pages) illustrations (some color) |
| psigel | ZDB-124-WOP |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | World Scientific Publishing Europe Limited |
| record_format | marc |
| spelling | Schweitzer, Fiona aut Innovation heroes understanding customers as a valuable innovation resource Fiona Schweitzer, Joe Tidd London World Scientific Publishing Europe Limited 2018 1 online resource (308 pages) illustrations (some color) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them."--Publisher's website Customer relations Consumers New products Diffusion of innovations Technological innovations Electronic books Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Kunde (DE-588)4114330-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 s Kunde (DE-588)4114330-9 s Beziehungsmarketing (DE-588)4789127-0 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Innovation (DE-588)4027089-0 s Tidd, Joseph 1960- Sonstige oth Erscheint auch als Druck-Ausgabe 9781786345363 http://www.worldscientific.com/worldscibooks/10.1142/q0158 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Schweitzer, Fiona Innovation heroes understanding customers as a valuable innovation resource Customer relations Consumers New products Diffusion of innovations Technological innovations Electronic books Produktentwicklung (DE-588)4139402-1 gnd Kunde (DE-588)4114330-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Innovation (DE-588)4027089-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4114330-9 (DE-588)4062644-1 (DE-588)4027089-0 (DE-588)4789127-0 |
| title | Innovation heroes understanding customers as a valuable innovation resource |
| title_auth | Innovation heroes understanding customers as a valuable innovation resource |
| title_exact_search | Innovation heroes understanding customers as a valuable innovation resource |
| title_exact_search_txtP | Innovation heroes understanding customers as a valuable innovation resource |
| title_full | Innovation heroes understanding customers as a valuable innovation resource Fiona Schweitzer, Joe Tidd |
| title_fullStr | Innovation heroes understanding customers as a valuable innovation resource Fiona Schweitzer, Joe Tidd |
| title_full_unstemmed | Innovation heroes understanding customers as a valuable innovation resource Fiona Schweitzer, Joe Tidd |
| title_short | Innovation heroes |
| title_sort | innovation heroes understanding customers as a valuable innovation resource |
| title_sub | understanding customers as a valuable innovation resource |
| topic | Customer relations Consumers New products Diffusion of innovations Technological innovations Electronic books Produktentwicklung (DE-588)4139402-1 gnd Kunde (DE-588)4114330-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Innovation (DE-588)4027089-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Customer relations Consumers New products Diffusion of innovations Technological innovations Electronic books Produktentwicklung Kunde Verbraucherverhalten Innovation Beziehungsmarketing |
| url | http://www.worldscientific.com/worldscibooks/10.1142/q0158 |
| work_keys_str_mv | AT schweitzerfiona innovationheroesunderstandingcustomersasavaluableinnovationresource AT tiddjoseph innovationheroesunderstandingcustomersasavaluableinnovationresource |