Selling science: how to use business skills to win support for scientific research
"Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science&...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
World Scientific Publishing Company Pte Limited
2019
|
| Schlagworte: | |
| Online-Zugang: | UBY01 Volltext |
| Zusammenfassung: | "Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan. The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy."-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 online resource (115 pages) illustrations |
| ISBN: | 9781786345738 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046809673 | ||
| 003 | DE-604 | ||
| 005 | 20201102 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 200716s2019 |||| o||u| ||||||eng d | ||
| 020 | |a 9781786345738 |9 978-1-78634-573-8 | ||
| 024 | 7 | |a 10.1142/q0170 |2 doi | |
| 035 | |a (ZDB-124-WOP)000q0170 | ||
| 035 | |a (OCoLC)1100118905 | ||
| 035 | |a (DE-599)BVBBV046809673 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 082 | 0 | |a 658.8 | |
| 084 | |a ZG 9200 |0 (DE-625)156049: |2 rvk | ||
| 084 | |a TB 4052 |0 (DE-625)143756: |2 rvk | ||
| 100 | 1 | |a Judge, Steven M. |4 aut | |
| 245 | 1 | 0 | |a Selling science |b how to use business skills to win support for scientific research |c Steven Judge, Richard Lucas ; with a foreword by Paddy Regan |
| 264 | 1 | |a Singapore |b World Scientific Publishing Company Pte Limited |c 2019 | |
| 300 | |a 1 online resource (115 pages) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan. The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy."-- | ||
| 650 | 4 | |a Research, Industrial | |
| 650 | 4 | |a Science and industry | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Electronic books | |
| 650 | 0 | 7 | |a Forschungsförderung |0 (DE-588)4125049-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Innovationsförderung |0 (DE-588)4114020-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Ingenieur |0 (DE-588)4026955-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wissenschaft |0 (DE-588)4066562-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Projektfinanzierung |0 (DE-588)4047425-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmensberatung |0 (DE-588)4078592-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Ingenieur |0 (DE-588)4026955-3 |D s |
| 689 | 0 | 1 | |a Unternehmensberatung |0 (DE-588)4078592-0 |D s |
| 689 | 0 | 2 | |a Forschungsförderung |0 (DE-588)4125049-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Wissenschaft |0 (DE-588)4066562-8 |D s |
| 689 | 1 | 1 | |a Innovationsförderung |0 (DE-588)4114020-5 |D s |
| 689 | 1 | 2 | |a Projektfinanzierung |0 (DE-588)4047425-2 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Lucas, Richard |d 1952- |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781786345721 |
| 856 | 4 | 0 | |u http://www.worldscientific.com/worldscibooks/10.1142/q0170 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-124-WOP | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032218263 | ||
| 966 | e | |u http://www.worldscientific.com/worldscibooks/10.1142/q0170 |l UBY01 |p ZDB-124-WOP |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804181614160248832 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Judge, Steven M. |
| author_facet | Judge, Steven M. |
| author_role | aut |
| author_sort | Judge, Steven M. |
| author_variant | s m j sm smj |
| building | Verbundindex |
| bvnumber | BV046809673 |
| classification_rvk | ZG 9200 TB 4052 |
| collection | ZDB-124-WOP |
| ctrlnum | (ZDB-124-WOP)000q0170 (OCoLC)1100118905 (DE-599)BVBBV046809673 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeine Naturwissenschaft Technik Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeine Naturwissenschaft Technik Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03535nmm a2200625zc 4500</leader><controlfield tag="001">BV046809673</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20201102 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200716s2019 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781786345738</subfield><subfield code="9">978-1-78634-573-8</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1142/q0170</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-124-WOP)000q0170</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1100118905</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046809673</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZG 9200</subfield><subfield code="0">(DE-625)156049:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">TB 4052</subfield><subfield code="0">(DE-625)143756:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Judge, Steven M.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Selling science</subfield><subfield code="b">how to use business skills to win support for scientific research</subfield><subfield code="c">Steven Judge, Richard Lucas ; with a foreword by Paddy Regan</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Singapore</subfield><subfield code="b">World Scientific Publishing Company Pte Limited</subfield><subfield code="c">2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (115 pages)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan. The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy."--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Research, Industrial</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Science and industry</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic books</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Forschungsförderung</subfield><subfield code="0">(DE-588)4125049-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Innovationsförderung</subfield><subfield code="0">(DE-588)4114020-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Ingenieur</subfield><subfield code="0">(DE-588)4026955-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wissenschaft</subfield><subfield code="0">(DE-588)4066562-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Projektfinanzierung</subfield><subfield code="0">(DE-588)4047425-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmensberatung</subfield><subfield code="0">(DE-588)4078592-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Ingenieur</subfield><subfield code="0">(DE-588)4026955-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Unternehmensberatung</subfield><subfield code="0">(DE-588)4078592-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Forschungsförderung</subfield><subfield code="0">(DE-588)4125049-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Wissenschaft</subfield><subfield code="0">(DE-588)4066562-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Innovationsförderung</subfield><subfield code="0">(DE-588)4114020-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Projektfinanzierung</subfield><subfield code="0">(DE-588)4047425-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lucas, Richard</subfield><subfield code="d">1952-</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781786345721</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.worldscientific.com/worldscibooks/10.1142/q0170</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-124-WOP</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032218263</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.worldscientific.com/worldscibooks/10.1142/q0170</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-124-WOP</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046809673 |
| illustrated | Illustrated |
| index_date | 2024-07-03T14:58:37Z |
| indexdate | 2024-07-10T08:54:27Z |
| institution | BVB |
| isbn | 9781786345738 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032218263 |
| oclc_num | 1100118905 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 1 online resource (115 pages) illustrations |
| psigel | ZDB-124-WOP |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | World Scientific Publishing Company Pte Limited |
| record_format | marc |
| spelling | Judge, Steven M. aut Selling science how to use business skills to win support for scientific research Steven Judge, Richard Lucas ; with a foreword by Paddy Regan Singapore World Scientific Publishing Company Pte Limited 2019 1 online resource (115 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan. The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy."-- Research, Industrial Science and industry New products Marketing Electronic books Forschungsförderung (DE-588)4125049-7 gnd rswk-swf Innovationsförderung (DE-588)4114020-5 gnd rswk-swf Ingenieur (DE-588)4026955-3 gnd rswk-swf Wissenschaft (DE-588)4066562-8 gnd rswk-swf Projektfinanzierung (DE-588)4047425-2 gnd rswk-swf Unternehmensberatung (DE-588)4078592-0 gnd rswk-swf Ingenieur (DE-588)4026955-3 s Unternehmensberatung (DE-588)4078592-0 s Forschungsförderung (DE-588)4125049-7 s DE-604 Wissenschaft (DE-588)4066562-8 s Innovationsförderung (DE-588)4114020-5 s Projektfinanzierung (DE-588)4047425-2 s Lucas, Richard 1952- Sonstige oth Erscheint auch als Druck-Ausgabe 9781786345721 http://www.worldscientific.com/worldscibooks/10.1142/q0170 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Judge, Steven M. Selling science how to use business skills to win support for scientific research Research, Industrial Science and industry New products Marketing Electronic books Forschungsförderung (DE-588)4125049-7 gnd Innovationsförderung (DE-588)4114020-5 gnd Ingenieur (DE-588)4026955-3 gnd Wissenschaft (DE-588)4066562-8 gnd Projektfinanzierung (DE-588)4047425-2 gnd Unternehmensberatung (DE-588)4078592-0 gnd |
| subject_GND | (DE-588)4125049-7 (DE-588)4114020-5 (DE-588)4026955-3 (DE-588)4066562-8 (DE-588)4047425-2 (DE-588)4078592-0 |
| title | Selling science how to use business skills to win support for scientific research |
| title_auth | Selling science how to use business skills to win support for scientific research |
| title_exact_search | Selling science how to use business skills to win support for scientific research |
| title_exact_search_txtP | Selling science how to use business skills to win support for scientific research |
| title_full | Selling science how to use business skills to win support for scientific research Steven Judge, Richard Lucas ; with a foreword by Paddy Regan |
| title_fullStr | Selling science how to use business skills to win support for scientific research Steven Judge, Richard Lucas ; with a foreword by Paddy Regan |
| title_full_unstemmed | Selling science how to use business skills to win support for scientific research Steven Judge, Richard Lucas ; with a foreword by Paddy Regan |
| title_short | Selling science |
| title_sort | selling science how to use business skills to win support for scientific research |
| title_sub | how to use business skills to win support for scientific research |
| topic | Research, Industrial Science and industry New products Marketing Electronic books Forschungsförderung (DE-588)4125049-7 gnd Innovationsförderung (DE-588)4114020-5 gnd Ingenieur (DE-588)4026955-3 gnd Wissenschaft (DE-588)4066562-8 gnd Projektfinanzierung (DE-588)4047425-2 gnd Unternehmensberatung (DE-588)4078592-0 gnd |
| topic_facet | Research, Industrial Science and industry New products Marketing Electronic books Forschungsförderung Innovationsförderung Ingenieur Wissenschaft Projektfinanzierung Unternehmensberatung |
| url | http://www.worldscientific.com/worldscibooks/10.1142/q0170 |
| work_keys_str_mv | AT judgestevenm sellingsciencehowtousebusinessskillstowinsupportforscientificresearch AT lucasrichard sellingsciencehowtousebusinessskillstowinsupportforscientificresearch |